BJP Appoints Prive Election Strategist In West Bengal For 2024 Lok Sabha Election

Amid growing differences between the senior bloc and the new bloc of state BJP and several lobbies of the top functionaries of the Bengal unit, the Central BJP unit has decided to work with a private political consulting agency for the 2024 Lok Sabha elections. Jarvis Technology & Strategy Consulting has been appointed to counter ruling Trinamool Congress’ political strategist the Indian Political Action Committee (I-PAC), created by Prashant Kishor. Party sources said that there won’t be any conflicts in the functioning of the agency and the BJP state unit. While the party’s state leadership will handle political campaigns and grassroots outreach initiatives, the agency will carry out on-the-ground and backup research to provide information to the state leadership which can enable political tactics for the state unit. Interestingly, State BJP president, Sukanta Majumdar hasn’t acknowledged or refuted the development, though asserting that election strategies are private and internal affairs. Meanwhile, party insiders said that as per initial plans, the consulting agency will operate not only from Kolkata but will set up camp offices in different districts of the state as well. Incidentally, Union Home Minister Amit Shah and National President JP Nadda who recently visited Kolkata made it categorical to the state unit that they will have to frame their strategies and policies to target 35 LS seat-win in 2024. Further, they must intensify social media campaigns from now on.