Patnaik’s AMA Bank Logo Irks Opposition Leaders In Odisha

Nobody knows the power of branding more than the Odisha chief minister Naveen Patnaik. With elections round the corner Patnaik’s government has launched AMA Bank with an investment of Rs 500 crore to provide banking to the unbanked. To reach out to 4,373 gram panchayats it has entered into collaboration with six public sector banks like SBI, PNB, UBI, UCO Bank, BOI and BOB. So far so good. But, the Opposition leaders in Odisha are not happy. They feel that the nationalised banks have compromised their independent entity. Odisha BJP says the AMA Bank logo looks like Conch shell which resembles the Biju Janata Dal party symbol. It is a clear violation and has complained to the Election Commission of India. BJP leader Aparajita Sarangi said “use of party symbols in government advertisements is highly condemnable”. Jaynarayan Mishra, leader of Opposition fears that 50% of the budget for setting up AMA infrastructure and promotion may be misutilised. Patnaik has justified his stand saying it promoted AMA Bank involving nationalised Banks as about 65% of the total 6,798 gram panchayats in Odisha do not have a brick and mortar bank. Patnaik says, “AMA Bank model is the first-of-its-kind in the country and will be a role model for other states.” Be it Ghare Ghare Sankha meaning every home covered by BJD conch shell or Navin Odisha (new Odisha campaign) and now AMA Bank has a logo that looks like BJD symbol and this is what seems to irk the Opposition leaders.