Of Leo, Lokesh Kanakaraj and LCU

Have you heard of LCU? Unlikely. It has just come into cinematic coinage pre- and post-release of Vijay’s Leo. It is Lokesh Cinematic Universe (LCU). Who is Lokesh? Remember that exotic character who clinched the super success of Vikram, overshadowing even Kamal Haasan? …. Rolex played by Surya. Lokesh Kanakaraj is now firmly at the centre of the film firmament after back to back hits like Master, Vikram, Michael and now Leo. His style of film making is now branded LCU. DMK’s controversial youth icon Udhayanidhi Stalin has also endorsed Leo. Ever since Leo shooting started, the savvy team of Vijay and Lokesh have carpeted social media with a blitz of bits, bites of news managing to captivate Vijay fans to drool with anticipation for the movie. Pre-release Leo had enough bug bears …early morning show times denied by DMK, cancellation of audio release, the falling out of cinema owners and distributors over percentage share et al. Looks like Vijay’s imminent political entry has added more spice to Leo. The final digital straw on the DMK’s back… chief minister’s son-in-law Sabareesan is said to have conducted a lightning survey of over 65 villages, found that youth in 20-25 age group have selflessly put up Leo flex banners at their own cost…this youth following may well translate into party cadres for Vijay Makkal Iyakkam. Politically savvy Kollywood stars have mastered the art and science of seamless crossover from cinema to politics