Beautiful Entrepreneur: Kollywood Superstar 9thara Launches 9SKIN

Kollywood’s Lady Superstar Nayanthara is in the news for many facets …blessed with riveting beauty, she is now talked about for her smart business sense too, even as she launched her beauty brand 9SKIN with elan and style in Malaysia. Fresh off the pan India success of her movie Jawan with SRK, and the just launched psycho thriller Iraivan with Jeyam Ravi. Not many film stars have ventured into an enterprise that brings beauty, skin care and marketing mix in an innovative brand portfolio. If you thought Nayan is cannily cashing in on her filmi status, you are wrong. She is thinking beyond her film star shelf life. Ayurveda and ancient Indian plant based skin care basics like turmeric, essential plant oils, sandalwood are coveted. The saga of Fair & Lovely has cautioned the consumers and entrepreneurs about the dangers of chemical-based skin products. Now, global beauty brands, L’Oréal and Estee Lauder are keen to invest in such home grown enterprises. According to Euromonitor International, the Indian beauty market which was valued at $12 bn in 2018 is projected to jump to $17 bn by 2025. Clearly, Nayanthara knows that her own glass skin is the best blurb for her products.