Punjab Film Industry Rejigs Its Strategy, Emulates South Indian Cinema Model

Impressed by the success of south films pan India, the Punjab film industry is thinking of emulating it and releasing all Punjabi films pan India. What has given them confidence to go mainstream is the super success of Carry On Jatta 3 which has grossed Rs 150-crore plus at the box office. Actor-producer Gippy Grewal is planning to release his next film Maujan Hi Maujan in over 150 screens in Mumbai circuit. Like the South industry which roped in north Indian producers and actors like Karan Johar and Alia Bhatt for Bahubali and RRR to gain entry into the Hindi belt, the Punjabis are planning to enlist the support of the Khans to draw the attention of the Hindi movie goers. Salman Khan was at the trailer launch of Maujan Hi Maujan has promised to work in Punjabi films. This cross pollination of stars across the country will give a big boost to the country’s film industry. Aamir Khan was seen at the trailer launch of Carry on Jatta 3. Of course Punjabi comedian Gurpreet Ghuggi had his film Mastney released in Mumbai and the reason was that the subject had a pan India appeal; they wanted the country to know about Punjab’s martyr’s story. Given these new dynamics, it will not be surprising to see SRK come out and support the next Punjabi film. Ironically, Punjabis who dominate Bollywood have not supported movies made in their own mother tongue.