Firebrand independent MLA Bachchu Kadu from Maharashtra has organized a novel agitation against cricket icon and Bharat Ratna Sachin Tendulkar for propagating an online gaming company through a TV advertisement. The politician’s organization, Prahar Sanghatana, has kept a collection box called “Bheek Peti” (begging bowl) outside its Ganesh Mandal and declared that the collection will be sent to Sachin in Mumbai. Kadu has repeatedly condemned Sachin’s appearance in a commercial that advertises the online gaming application. He had staged an agitation outside Sachin’s Bandra residence, too. According to Kadu, online gaming is a dangerous addiction, which has resulted in many suicides. It is not proper for Sachin, being a Bharat Ratna, to do such advertisements, the Amaravati MLA said. “We are proud of Sachin as a great cricketer but can’t accept such crass commercialization,” Kadu has emphasized. He declared that he would demand a ban on such commercials and meet the Maharashtra chief minister in this regard soon. Kadu’s agitation has received some support across the state. In Solapur district, he was invited to perform the Ganesh pooja at Akolekati village. After the ceremony, Kadu dropped a hundred rupee note in the bowl and asked his followers to install such bowls at their pandals, too. Kadu said the trend to play online games was increasing with alarming speed and the main victims were the young boys and girls from predominantly poor and lower middle class families.