Bollywood Learns Again That Star Power Is Not Enough To Attract Footfalls

Compared to his own standard Salman Khan’s Eid release Kisi Ka Bhai Kisi Ki Jaan was ordinary, exactly as trade had predicted. They say the Rs 15.81 cr opening collection is the actor’s star power and Eid numbers going by his past track record could have been better. In a way his fans saved the day with collections on the first three days touching Rs 78.34 cr. His well-wishers feel that Sallu bhai is being misled by the mutual admiration society around him. They praise his film even though the content is not upto the mark like Kisi Ka Bhai Kisi Ki Jaan. And he easily trusts and believes people around him. Analysts say that post Covid-19 Pandemic the viewers have become very discerning. Thanks to OTT they don’t just walk into a theatre because of star power. The content has to be top gun like RRR, Pushpa etc. King Khan’s Pathaan seems to be an aberration, maybe because of controversy surrounding its release. Salman has always had a decent opening on Day 1 with all his Eid releases. Dabangg (2010) Rs 14.50 cr, Bodyguard (2011) Rs 21.60 cr, Ek Tha Tiger (2012) Rs 32.93 cr, Kick (2014) Rs 26.4 cr, BajrangiBhaijaan (2015) Rs 27.25 cr, Sultan (2016) Rs 36.54 cr, Tubelight (2017) Rs 21.15 cr, Race3 (2018) Rs 29.17 cr and Bharat (2019) Rs 42.3 cr. Although the trade is disappointed with KKBKKJ there is hope for Salman this Christmas with Tiger 3.