Donkey Milk Sells At Rs 2000 Per Litre In TN, May Soon Get GI Tag

Tamil Nadu‘s Tenkasi district is seeing huge demand for donkey’s milk by rural folks. Donkey’s milk? That smirk and guffaw with epithets of ‘gadha’, will soon be replaced by incredulousness.  While city folks are protesting at Rs 2 increase per litre of Mother Dairy or Aavin Milk, the villagers are ready to fork out Rs 100 per 50 ml or Rs 2,000 per litre of fresh donkey milk to build immunity especially in infants and ward off other ailments. Who knows the next unicorn or IPO may well be from this remote area in Tenkasi if some enterprising donkey aggregator decides to set up a world class plant to process and peddle this much sought after milk and get GI Tag too.  The global market value for donkey’s milk stood at $ 23.2 mn in 2021, expected to grow at a CAGR of 9%by 2028. This faith in the efficacy of fresh donkey milk may gain currency like curcumin turmeric latte, tulsi tea, neem oil and coconut products. Donkey owners in Tenaksi have their own logistics and promos for fresh donkey milk, with megaphone announcements. An enterprising breeder, brings his herd to the spot, on fixed days in a truck and rurals line up with conch shells or even silver cups. Looks like it’s big money at the bottom of the pyramid.