Midnight Carnival Sees Chennai Builder Sell Over 100 Flats In Four Days

Selling is an art. The art of selling has undergone a tremendous transformation over the years. It’s no longer selling. It’s now become marketing. Not just that. Marketing has become innovative. And, it has turned out-of-box as well!  SPR City, Chennai’s premium township developer, has hit upon a novel way to attract flat buyers. It chose to organise a unique midnight carnival, offering special rates for flat owners on walk-ins. The SPR City Experience Centre played host to the Jackpot Midnight Carnival, which was held from 8 pm to 2 am, stretching over four days. Initially scheduled for two days, SPR extended the Carnival to four days in the wake of encouraging response from customers. Over the four days, there were more than 550 customer walk-ins, resulting in over 100 plus bookings. Interestingly enough, over 350 of these walk-ins came in post-midnight and saw the maximum number of bookings.  “We are constantly launching new campaigns to attract prospective customers. This was the latest. The turnout was good and I am happy to see that such an innovative marketing programme held at midnight succeeded in attracting a large number of consumers,” said Navin Ranka, Director, SPR India. SPR India is the developer behind SPR City, Chennai’s largest integrated township. Incidentally, it is coming up on land which once housed the iconic Binny Mills.