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GUNMAASTER G9
Emraan Hashmi On A Roll: GunMaaster G9 Rides The Awarapan 2 Wave
Nothing succeeds like success. Until this morning (Aug 17), GunMaaster G9 was just another Emraan Hashmi project moving quietly through its final stages. Respectable cast, nostalgic team reunion, but no urgency, no locked date, no frenzy. Then Awarapan 2 delivered a blockbuster opening weekend. Official nett figures: Friday Rs 23.40 crore, Saturday Rs 34.09 crore, Sunday Rs 26.82 crore; a three-day total of Rs 84.31 crore. It has emerged as the third-highest opening weekend for a Hindi film in 2026, behind only Dhurandhar 2 and Border 2. More importantly, it comprehensively defeated Sunny Deol’s Batwara 1947 in the Independence Day clash, proving that Emraan’s cult pull still converts into hard numbers, especially in Tier 2, Tier 3 and single-screen centres. By Monday, the same makers who were still discussing late-2026 versus early-2027 had locked 27 November for GunMaaster G9 and announced it with full theatrical confidence. The timing is not subtle. One solid hit, and the entire ecosystem recalibrates. Suddenly every half-finished, half-shelved Emraan project is stirring. Scripts are being reopened. Incomplete shoots are “being revisited.” Producers who were waiting for the right window have discovered that the window is now wide open and facing Emraan. Success has a short memory and a long shopping list. Emraan has already started the victory lap. The industry, ever practical, has taken note. Expect more long-pending announcements in the coming weeks. When a star delivers an Rs 84-crore opening weekend and beats a heavyweight like Sunny Deol, every dormant project wants a share of that heat.  Right now, success has a new favourite son and GunMaaster G9 is the first to cash the cheque.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”