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Ayushmann’s New Love Triangle: Pati Patni Aur Woh Doh
April 20 raised the summer heat some notches higher when the teaser of Ayushmann Khurrana’s Pati Patni Aur Woh Doh was unveiled. The expectation and salivation promised to stay charged with a teaser focused on a zany comic and clandestine cat escapade. Whatever changes in the world, men straying in marital bonds and coveting parayadhan is not going to change. Khurana not only juggles one temptation, but teaches how to juggle a third one too…reminding us of the Hollywood 1967 Tony Curtis, Claudia Cardinale comedy Don’t Make Waves …“one in the air, one landing and a third, pending”. Prajapathi Pandey is the lucky hero who gets to romance three ladies …Sara Ali Khan, Wamika Gabbi and the delightful Rakul Preet Singh who fight like cats on a hot tin roof over him, yet want to tear him to pieces for this talent. Vijay Raaz, playing the police officer, is bound to bring the roof down with his tongue in cheek interrogation of Pandey ..“You got caught with one, the other rushed in to extricate you..the third bird, is she a friend too?” Tigmanshu Dhulia and Vishal Vashishtha play interesting characters as foils. A Mudassar Aziz directed comedy of errors, T Series and PR Studios have collaborated to bring this Zany Zappy complicated three-cornered love triangle.  You will have to wait till May 15 to get lessons on how to stray even as you remain married.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”