cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Mamata Book Fair1
Varun dhawan
Indigo bhub
MK stalin_005
kirit sahar
shinde
Devendra davos
EPS TTK
Hiran
davos
Mamata Book Fair1
Didi’s Soft Power Push: Books, Music And ‘Boi Tirtha’ To Sway Bengal’s Thinkers
West Bengal Chief Minister Mamata Banerjee has intensified her cultural outreach to the state’s traditional bhadralok — the educated, intellectually inclined middle class — by foregrounding her persona as an author and artist. This strategy was prominently displayed at the ongoing Kolkata International Book Fair, where she released several new works and announced plans for “Boi Tirtha”, a permanent Book Pilgrimage Centre. These efforts underscore how her prolific literary and artistic output runs parallel to her political career. This year, nine of Banerjee’s books are being sold at the fair, bringing her lifetime total to 162 published works. Over the years, she has consistently expressed herself through songs, poems, paintings, and literature, cultivating a distinct artistic identity. During Saraswati Puja, she shared a song on X, with lyrics and music composed by her. She is also a fixture of Durga Puja, often composing theme songs and devotional numbers like ‘Maa Go Tumi Sarbojanin’. Her creative work frequently blends cultural pride with political messaging. Recently, she penned 26 poems opposing the Special Intensive Revision (SIR) of electoral rolls. Her past works have addressed the Singur and Nandigram movements, as well as critiques of central policies like demonetisation, GST, CAA, and NRC. Unlike her predecessor, Buddhadeb Bhattacharjee, who embodied a refined, elite intellectualism, Banerjee is often seen as outside the traditional bhadralok mould. She turns this perceived lack of polish into an advantage, presenting simplicity and emotional honesty as strengths. Boi Tirtha project for which she has assigned Rs 10 crore is envisioned as a museum-cum-mall for rare books, Banerjee has already sketched its design, aiming to provide Kolkata with a permanent literary landmark before the book fair’s 50th edition.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.