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Mamata Book Fair1
Didi’s Soft Power Push: Books, Music And ‘Boi Tirtha’ To Sway Bengal’s Thinkers
West Bengal Chief Minister Mamata Banerjee has intensified her cultural outreach to the state’s traditional bhadralok — the educated, intellectually inclined middle class — by foregrounding her persona as an author and artist. This strategy was prominently displayed at the ongoing Kolkata International Book Fair, where she released several new works and announced plans for “Boi Tirtha”, a permanent Book Pilgrimage Centre. These efforts underscore how her prolific literary and artistic output runs parallel to her political career. This year, nine of Banerjee’s books are being sold at the fair, bringing her lifetime total to 162 published works. Over the years, she has consistently expressed herself through songs, poems, paintings, and literature, cultivating a distinct artistic identity. During Saraswati Puja, she shared a song on X, with lyrics and music composed by her. She is also a fixture of Durga Puja, often composing theme songs and devotional numbers like ‘Maa Go Tumi Sarbojanin’. Her creative work frequently blends cultural pride with political messaging. Recently, she penned 26 poems opposing the Special Intensive Revision (SIR) of electoral rolls. Her past works have addressed the Singur and Nandigram movements, as well as critiques of central policies like demonetisation, GST, CAA, and NRC. Unlike her predecessor, Buddhadeb Bhattacharjee, who embodied a refined, elite intellectualism, Banerjee is often seen as outside the traditional bhadralok mould. She turns this perceived lack of polish into an advantage, presenting simplicity and emotional honesty as strengths. Boi Tirtha project for which she has assigned Rs 10 crore is envisioned as a museum-cum-mall for rare books, Banerjee has already sketched its design, aiming to provide Kolkata with a permanent literary landmark before the book fair’s 50th edition.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”