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EPS Sacks Sengottaiyan But Gets An Image Hit As DMK Watches
The Sengottaiyan rebellion has been contained. But it was an image hit for Edappadi K Palaniswami who has been stubborn in keeping out his old benefactors in the AIADMK party that was once controlled by J Jayalalithaa and manipulated by her aide Sasikala. Having lost all relevance in politics after the death of their golden goose, Sasikala, her protégé O Panneerselvam, who was twice interim CM, and her nephew TTV Dhinakaran have been desperate to leverage what is left of the Jaya legacy in the party, but to no avail as Palaniswami has been sticking to his guns. The DMK may have been enjoying this from the sidelines, but it is known to have quietly been turning the screws in the belief that it may be the sole beneficiary of any split in the vote. While joining Vijay of TVK is an option, it is unlikely that the new entrant will want any of the old baggage to be associated with his fledgling organisation. The DMK will, however, be quite happy to encourage the rebel AIADMK brigade to stand on their own under the flag of the AMMK party founded by Dhinakaran. This will be a sure shot way of testing the loyalties of the AIADMK cadre and splitting their votes so DMK will remain ahead in any equation in the polls.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”