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Kamal Haasan’s ‘Thug Life’ In The Eye Of The Storm
Kamal Haasan, a multifaceted talent known for his remarkable acting and producing prowess, has often found himself at the center of political controversies. His statements frequently spark debates, and his recent remarks have once again placed him in a contentious spotlight. While promoting his highly anticipated film Thug Life directed by the acclaimed Mani Ratnam, Haasan made a statement in Karnataka suggesting that Kannada is derived from Tamil. Although he intended this comment to reflect love and affection, it was met with immediate backlash from pro-Kannada groups and various political organizations. The timing of this controversy is particularly precarious, as Thug Life is set to release on June 5, just days away. The film, featuring music by the legendary AR Rahman, is one of Haasan’s most ambitious projects, and the surrounding controversy could jeopardize its success. Many fans, as well as fellow politicians and industry colleagues, advised Haasan to issue an apology to mitigate the situation and ensure a smoother release. However, Haasan stood firm, asserting that he had no intention of apologizing, which has only intensified the backlash. This situation is reminiscent of the challenges he faced during the release of Vishwaroopam where political controversies resulted in significant financial losses. The current climate of heightened sensitivity surrounding regional identities in India adds another layer of complexity to the issue. Haasan’s refusal to back down could alienate potential audiences in Karnataka, a significant market for his films. As the release date approaches, the tension surrounding Thug Life raises concerns about its commercial viability. The potential for protests or calls for a ban could significantly impact box office performance, making it a risky venture for Haasan and his production team.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”