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PUMA Signs Up With Indian Champion PV Sindhu
PV Sindhu has been in the news in recent times for all happy reasons; first and foremost, she chose to settle down in life, marrying Venkata Datta Sai in Udaipur, and now comes another pleasant news that she has been chosen as the Brand Ambassador by the top German footwear, apparel and accessories company PUMA which has been associated with such illustrious sportspersons like the World’s all-time great athlete Usain Bolt, Brazil’s top-notch football player Neymar Jr and Indian sportspersons like Harmanpreet Kaur (cricket), Mohammed Shami (cricket), Olympian Sarabjot Singh (shooting), and  Paralympian Avani Lekhara (shooting). With a market cap of Rs 562.26 billion, the company has entered a big way in Indian badminton by zeroing in on a champion player who won the silver medal in the women’s singles at the Rio Olympics in 2016 and a bronze medal at the Tokyo Olympics 2020. Sindhu did not have a particularly memorable time at the Paris Olympics, but she has won medals — gold to bronze in almost every competitive regional and global tournament. She will target the 2026 Asian Games in Aichi and Nagoya (Japan) and perhaps the Olympics in Los Angeles in 2028. PUMA, in the business of sports brands for more than seven and half decades, has announced a multi-year arrangement with the star Indian badminton player who is 29 and has been a splendid achiever, bestowed the Khel Ratna, Padma Shri, Padma Bhushan, and Arjuna Awards.  Sindhu will be seen in PUMA colours from the India Open in New Delhi on Tuesday, January 14. Last November, she announced plans to start the PV Sindhu Center for Badminton and Sports Excellence in Visakhapatnam.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”