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PV Sindhu
PUMA Signs Up With Indian Champion PV Sindhu
PV Sindhu has been in the news in recent times for all happy reasons; first and foremost, she chose to settle down in life, marrying Venkata Datta Sai in Udaipur, and now comes another pleasant news that she has been chosen as the Brand Ambassador by the top German footwear, apparel and accessories company PUMA which has been associated with such illustrious sportspersons like the World’s all-time great athlete Usain Bolt, Brazil’s top-notch football player Neymar Jr and Indian sportspersons like Harmanpreet Kaur (cricket), Mohammed Shami (cricket), Olympian Sarabjot Singh (shooting), and  Paralympian Avani Lekhara (shooting). With a market cap of Rs 562.26 billion, the company has entered a big way in Indian badminton by zeroing in on a champion player who won the silver medal in the women’s singles at the Rio Olympics in 2016 and a bronze medal at the Tokyo Olympics 2020. Sindhu did not have a particularly memorable time at the Paris Olympics, but she has won medals — gold to bronze in almost every competitive regional and global tournament. She will target the 2026 Asian Games in Aichi and Nagoya (Japan) and perhaps the Olympics in Los Angeles in 2028. PUMA, in the business of sports brands for more than seven and half decades, has announced a multi-year arrangement with the star Indian badminton player who is 29 and has been a splendid achiever, bestowed the Khel Ratna, Padma Shri, Padma Bhushan, and Arjuna Awards.  Sindhu will be seen in PUMA colours from the India Open in New Delhi on Tuesday, January 14. Last November, she announced plans to start the PV Sindhu Center for Badminton and Sports Excellence in Visakhapatnam.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.