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In the wake of escalating face-off between the Chennai-based Tractors and Farm Equipment (TAFE) and its American partner AGCO over the ownership rights of Massey Ferguson in India, a two-member bench of the Madras High Court has stepped in to direct the warring parties to “maintain status quo until the original applications are heard and disposed of by the learned single judge. “For avoidance of doubt, we hasten to add that the observations made herein are tentative and solely intended for the purpose of disposing of these appeals. We have not delved much into the various rival submissions. All rights and contentions are kept open,” the two-member bench said in its order on Monday. The relationship between TAFE, an Amalgamation group company, and AGCO Corporation of the U.S. hit a nasty bump in April last when the AGCO management terminated commercial agreements -– including the one on licensing the Massey Ferguson brand — with TAFE. The Chennai firm quickly got a stay on this from a commercial court. When AGCO subsequently confirmed the termination, TAFE filed a contempt petition in the Chennai commercial court. Separately, TAFE also moved the Madras High Court, asserting its ownership right to Massey Ferguson brand. TAFE had got a favourable interim order from the Madras High Court. TAFE had filed a civil suit before the Madras High Court against Massey Ferguson Corporation, a subsidiary of AGCO, claiming that the said trademarks are distinctive of TAFE in India and exclusively owned by it. It had sought the Madras High Court to declare that TAFE owns the Massey Ferguson brand/trademarks in India. With the HC bench asking both parties to maintain status quo, all eyes are on the upcoming proceeding before the single judge. It is “advantage TAFE” at the moment, however.
With only 12 days remaining for the BCCI Secretary Jay Shah to take charge as independent chairman of the International Cricket Council (ICC), clarity has not emerged as to who would perform the duties of the Secretary from December 1, 2024. First and foremost, election has not been called for the post, and this could be because the BCCI Constitution has adequate provisions for its Joint Secretary to perform the Secretary’s duties. The BCCI Constitution says: “The President shall, in the event of a vacancy or indisposition of an office bearer, delegate the functions to another office-bearer until the vacancy is duly filled up, or the indisposition ceases.” In this case the BCCI President Roger Binny has the right to assign duties to any other office-bearer. Shah who has been the Secretary from 2019 may be allowed a grace period to hand over the work to someone else. Next week is going to be hectic for the ICC to take a call on the format and venues of the ICC Champions Trophy 2025 (Feb-Mar) because the BCCI has conveyed to the ICC that India will not travel to Pakistan. The BCCI, nay Jay Shah, would like to see a finality to the Champions Trophy issue, in particular where India will play before he takes charge of the ICC. If the Champions Trophy has to take place, the Pakistan Cricket Board has to accept a hybrid model with one group (with India in it) playing league matches, most likely in Dubai and keeping the venue of the semi-finals and final, open. The PCB may not be in a position to lose the hosting rights and thereby with it a fee of around $ 70 million!
The ‘Satta Bazaar’ is betting down (dampened market sentiments) over Maha Vikas Aghadi (MVA) forming Maharashtra’s next government. A market player says, “Punters have never been wrong before. Dampened stock market spirits indicate the Mahayuti Alliance is unlikely to win notwithstanding sops galore unleashed by CM Eknath Shinde.” Differing with market pundits, BJP says, “Markets crashed after Foreign Portfolio Investors withdrew Rs 1.25 lakh crore in October (out of total Rs 71 lakh crore total stock investments in India) seeking better pastures after China announced stimulus. FPIs sold Rs 8700 crore stocks in April, Rs 25,600 crore in May then bought Rs 26,600 crore worth in June, Rs 32, 400 crore in July, Rs 7300 crore in August and Rs 57,700 crore in September before the big sell off in October. Already overleveraged NSE slumped, the subdued corporate sector quarterly results after much hype triggered a profit-booking mindset among investors.” Donald Trump’s ascendancy as the next U.S. president (previous tenure witnessed negative bias towards precious metals) bodes badly setting price corrections of gold and silver even as the U.S. dollar firms up, adding to Indian stock market woes. The BJP leader adds, “Maharashtra contributes around 14% to India’s GDP but even when MVA ruled for 2.5 years Modi-nomics ensured high buoyancy on Indian bourses despite stalling of bullet train project, Rs 14,000 crore cost escalation of Metro project.” The market punter, however, cites India’s financial capital Mumbai in Maharashtra that ensures most Indian business gravitates around the state while explaining the gloomy market mood over MVA’s likely win. November 23 will reveal the truth when the political bets are finally called out.
In a massive setback to AAP, Delhi’s transport minister and Jat leader Kailash Gahlot resigned from the party, citing “grave challenges” and “awkward” controversies in a letter to AAP convener Arvind Kejriwal months ahead of Delhi Assembly polls. He has joined the BJP. Gahlot’s exit is well timed in the sense that it comes days before Maharashtra goes to polls. AAP, an INDIA Bloc partner that has no stake in the state polls. But it must be said Gahlot’s exit was something that was in the works for some time now. It is believed that the seeds of discord between Gahlot and the AAP leadership were sown on August 15 over unfurling the national flag during the Delhi Govt’s I-Day celebrations. Delhi CM Arvind Kejriwal, who was in jail on charges linked to the alleged liquor policy scam, had wanted Education Minister Atishi to unfurl the flag. Delhi Lieutenant Governor VK Saxena however felt Gahlot was more suitable for the job as he held the Home Department. Meanwhile, Kejriwal indicated that Gahlot had quit as he was under pressure from the ED and IT. In his resignation letter, Gahlot pointed to how “Political ambitions have overtaken our commitment towards people, leaving many promises unfulfilled”. In an apparent swipe at Kejriwal, he referred to “many embarrassing and awkward controversies like the “Sheeshmahal” — a term used by the BJP to refer to the CM’s residence renovated during Kejriwal’s term costing the exchequer Rs 45 crore.
A major controversy has erupted in Tollywood as over 233 directors from films, TV and independent media have filed a defamation suit against Swarup Biswas, president of the Federation of Cine Technicians and Workers of Eastern India. The Rs 23-crore lawsuit follows Biswas’s contentious remarks alleging rampant sexual harassment in the film industry, with 60% of complaints purportedly against directors and producer-directors. The hearing will take place on January 10. Swarup, the younger brother of Aroop Biswas, Bengal’s Power and Housing Minister and a close aide of chief minister Mamata Banerjee, finds himself at the centre of an unprecedented protest by Tollywood’s creative community. This is, perhaps, the first time that Tollywood has publicly challenged the Federation. Directors and producers have also criticized what they call “red-tapism” and “arbitrary demands” imposed by the Federation, including its control over unit sizes, pay scales, working hours, and technician selection. At the Eastern India Motion Picture Association’s (EIMPA) recent AGM, Swarup Biswas proposed that producers deposit Rs 5 lakh each as security to ensure timely technician payments, citing Rs 50 lakh in pending dues. Producers have outright rejected the demand, questioning the Federation’s accountability and EIMPA’s silence on the matter. Veteran actor-director Aparna Sen has publicly questioned Swarup Biswas’s credentials, asking for proof of his contributions to the industry. Biswas holds an assistant director’s card, which is reportedly issued only to those involved in at least two films. Actor-politician Roopa Ganguly also criticized the Federation, accusing it of politicizing the industry and questioning why filmmakers often seek the CM’s intervention during crises.
If rising onion prices decided the election outcome in many states some decades ago, falling soybean prices could impact the outcome in around 70 assembly constituencies in Maharashtra. Hence, Prime Minister Narendra Modi as well as Congress president Mallikarjun Kharge, representing two ends of the political spectrum, are found promising farmers of much higher rates, but only after they are elected on 20 November. The sensitive constituencies are spread in Marathwada and Vidarbha regions, where cotton and soybean are the main cash crops. The current market rate of Rs 4000 per quintal is unacceptable to the growers though they have no choice but to sell the produce as it can’t be stored for long. The MSP is Rs 4800 but not enough stocks are lifted by the machinery. The ruling saffron alliance has been promising better tariffs. The government hiked the soybean import duty in a bid to jack up the prices but the hike was of only around Rs 400, still leaving a gap of the same amount. Sensing the distress and the government’s inability to make any major announcement, Congress leader Rahul Gandhi has promised Rs 6000 per quintal of the legume. To go a step further, Congress president Mallikarjun Kharge has pledged to pay Rs 7000. Shiv Sena leader Uddhav Thackeray has also joined the chorus. The two regions had by and large supported the opposition Maha Vikas Aghadi during the Lok Sabha election. Hence, Mahayuti leaders are wary of saying anything that can dampen their prospects.
Are the re-runs slowly becoming a revenue model both for producers and exhibitors who have been grappling to bring back the audiences to cinema halls? Diwali turned out to be decent but then again we are gone back to re-release of films. Shah Rukh Khan’s Veer Zara re-release has been appreciated. Rakesh Roshan plans a re-release of Karan Arjun with a huge number of screens after 30 years of its release. This again has Shah Rukh Khan and Salman Khan coming together for the first time on screen. SRK’s Kal Ho Naa Ho and Pardes too are re-releasing in cinemas. Those in the trade feel that re-release of Tumbbad, Rehna Hai Tere Dil Mein and Laila Majnu have given courage to producers to cash on re-runs. The re-runs have stirred both excitement and curiosity. Traditionally, re-releases were reserved for timeless classics, but now more recent films are being revived, prompting questions: Is this trend purely nostalgic, or is there a deeper strategy at play? According to Trade Analyst Saurabh Varma, the re-release phenomenon is benefiting the cinema industry in multiple ways. For producers, re-releasing films is a cost-effective option. The marketing and distribution expenses are far lower than for new releases. Re-releases tap into the large fan bases of iconic films, giving long-time fans a chance to relive their favourite stories on the big screen. Furthermore, these revivals provide a unique opportunity for younger viewers who may have missed these films during their initial release. The combination of nostalgia and iconic music resonates deeply with audiences.
It’s a drivetrain solution provider for windmills and industry applications. Every one out of three drive train products installed across the globe bears the brand name of this one. Truly, this German major has traversed quite a long way and undergone a major metamorphosis in the process. One-and-a-quarter-century-old Bocholt-headquartered Flender has significant presence in India. Not surprisingly, the top management team of Flender was in Chennai a few days ago. The presence of the top honchos was more to reiterate the commitment of Flender to India. After all, it has been in India since 1961. It now has three production sites — one each at Kharagpur (WB), Chennai (TN) and Walajabad (TN). Around 10% of its nearly 9,000 skilled personnel across the globe are housed in India. And, it has been putting more money into this country since 2020. Why not? For one, India is the right choice for all those who are looking for the China Plus One option in the post-Covid era. For another, the focus world-over is now increasingly on sustainable development. The robust ecosystem — the presence of assorted turbine makers and a well-evolved supply chain — according to its India CEO Vinod Shetty, is ideal suited for Flender to aspire for a bigger role in driving energy transition in the country. Indeed, Flender is quietly expanding its India operations for a bigger role in its global game plan.
Tamil film producers and their financial backers are now rethinking this model — big money, big stars, big projects but no guarantee that it will reap profits. So the new strategy…safe and secure than spend thrift and sorry. Can small budget films do big business? A resounding yes to three of 2024s baby budget films that warmed the cockles of producers’ hearts. Three films of this year, Lover, Lubber Pandhu and Vaazhai have pulled in amazing profits and massive margins. Lover’s budget was a mere Rs 5 crore, and plus other expenses added the total cost to Rs 6 crore. Hold your breath! It made a profit of Rs 13 crore. But Lubber Pandhu (Rubber Ball), a title that would have gone unnoticed, made the biggest rake in for Prince Pictures who earned Rs 35 crore in TN gross alone — 300% profit. Vaazhai was no sneeze over either…it brought Rs 12 crore profits in TN. Film making costs and exhibition/promo expenses can zoom up dangerously, and after paying the incredible star salaries, if the film’s overflow is modest, stakeholders have no insurance cover to fall back on. Small is big is fast becoming the new open sesame for Kollywood to stay safe.
Veteran leader Sharad Pawar finds commonality between Vote Jihad and a particular section of the people voting for the BJP. Explaining his stand, the NCP founder said it was seen in Pune that the BJP was consistently supported by a certain segment (read Brahmin) in some areas. We expect this to happen though don’t call it Vote Jihad, he remarked. According to Pawar, if such voting patterns happen, it is the right of every community to vote as per its choice. He again charged that deputy chief minister Devendra Fadnavis had raised the issue of Vote Jihad. Pawar’s jab was directed at those specific areas of Pune where Brahmin population is dominant and mostly BJP candidates are elected from such localities. Time and again, Pawar has been accused of creating the bogey of caste with an eye on electoral gains by engineering a rift between sections of the electorate. In support of his contention, Pawar said slogans like ‘batenge toh katenge also fall in the same category as they have a communal shade. He alleged that the issue has been cropped up by the ruling dispensation as it is desperate at the bleak prospect in the assembly election, after the Lok Sabha rout. Fadanvis had condemned the Vote Jihad philosophy after cleric Sajjan Nomani released a list of the Maha Vikas Aghadi candidates and asked the Muslims to vote for them.
There are two more Tests to go against New Zealand in the ongoing three-Test series, but like against England — which won the first Test in Hyderabad before losing in Visakhapatnam, Rajkot, Ranchi and Dharamshala — the Rohit Sharma led home team will go to Pune 0-1 with a hope of causing a turnaround from the second Test. India has not lost a Test to New Zealand in 36 years and so the eight wicket defeat will hurt its players. New Zealand’s fast bowlers exposed the Indian batters’ vulnerability against speed and bounce on a pitch that was not really a deck for the fast bowlers. England chose rookie spinners left arm Tom Hartley and off-spinner Shoaib Bashir because of their height and skill and in Bengaluru — where India held a 3-0 record against New Zealand’s tall fast bowlers Tim Southee, Matt Henry and William O’ Rourke — brought down India to 46 in the first inning and took the last seven wickets in the second for a mere 54 runs. India has now lost one Test each to Australia, England and New Zealand at home in the last three years, it will be hard pressed to make the ICC World Test Championship final if it does not win the big points in Pune and Mumbai. Sharma made one mistake upon winning the toss and that was to bat. It has already cost India the first Test and if it does not show innovative ways to take wickets and some spunk while batting in the first inning, it may even face the prospect of going down in the series which will not be good augury travelling to Australia.
Not all is quiet in the Biju Janata Dal (BJD) front, post its election defeat to BJP. Many within BJD put the blame on Naveen Patnaik for his blind faith reposed on his personal assistant VK Pandian, IAS officer from Tamil Nadu cadre. The man who was seen in every photo frame of Naveen Patnaik for over a decade now has gone off the grid post the election debacle. BJD insiders say though Pandian seems largely out of sight but he is not out of the picture. He continues to be Naveen babu’s eyes and ears and stealthily visits Naveen Nivas regularly. On his part, the former Odisha chief minister publicly acknowledged that “Pandian had served the state and party with utmost dedication, efficiency and integrity”. Sources say Pandian is like the late RK Dhawan, Indira Gandhi’s personal secretary, who knows too much and that perhaps explains why Patnaik continues to support him. Not surprisingly, his influence continued and led to more disgruntlement, dissensions and desertion within BJD. BJD’s former five time MP Prasanna Kumar Patasani who joined BJP says BJD has become a divided house because Pandian continues to guide BJD as he has Naveen babu’s protection. Patasani alleges that Pandian advised him not to raise the issue of conferring Bharat Ratna to Naveen’s father late Biju Patnaik in the Parliament earlier. Amidst all this finger pointing exercise many from BJD are crossing over to BJP.
For the first time in recent years, Tollywood has taken the Puja box office by storm in Bengal, outshining twin Bollywood releases. Three Bengali films — Srijit Mukherjee’s Tekka, starring and produced by superstar Dev, Shiboprasad Mukherjee-Nandita Roy’s Bahurupi, and Shastri, featuring veteran actor Mithun Chakraborty and Deboshree Roy—hit theatres on October 8 as a Durga Puja bonanza, and audiences flocked to cinemas, setting a new trend in festive box office dominance. Despite earlier scepticism, due to controversies and online trolls targeting Tollywood actors following the RG Kar incident, the three films delivered big time helping the industry recover from a difficult first half. It has been a tradition of releasing Bengali films during Durga Puja but RG Kar protests forced directors and producers to cancel trailer launches and promotions back in August. This led to disappointing collections for films like Raj Chakraborty’s Babli and Srijit’s Mrinal Sen’s biopic Padatik. The only notable box office success during that period was Prosenjit Chatterjee and Rituparna Sengupta’s 50th film, Ajogyo which crossed Rs 1 crore at national multiplexes. Bahurupi earned over Rs 3 crore in six days. In four days, Tekka achieved over 450 housefull shows making it the highest-grossing Puja release to date of Rs 2.75 crore. Trade analysts expect Tekka to surpass last year’s Puja hit, Dawshom Awbotaar which earned Rs3 crore in 10 days. Meanwhile, Shastri earned over Rs 1 crore. Bollywood’s two major releases Alia Bhatt’s Jigra and Rajkummar Rao’s Vicky Vidya Ka Woo Wala Video earned Rs 2.5 crore each, significantly less than their Bengali counterparts.
If there is one formula for the success of its third term in Haryana that the BJP would most likely use in Maharashtra assembly polls, it would be having a very limited campaign of its star campaigner PM Modi. Unlike the previous strategy of carpet bombing the poll-bound states and Lok Sabha constituencies with Modi’s rallies in the run upto 2024 Lok Sabha polls, the party has begun to restrict the number of Modi’s rallies from Haryana elections. Party sources indicate that PM Modi would not be addressing more than half a dozen rallies and at best such rallies would be spread across different regions in the state. BJP sources pointed out that the CM face for Mahayuti was more or less settled at the Chandigarh NDA CMs meeting when PM Modi asked Maharashtra CM Eknath Shinde to move the resolution lauding the return of the BJP in Haryana for a third term. Shinde was picked for the honour even as Devendra Fadnavis who represents the BJP in Maharashtra was present. Deputy CM Ajit Pawar also attended the Chandigarh meeting. The NDA CMs conclave started immediately after the swearing-in ceremony of Nayab Singh Saini on October 17 in Chandigarh. There were 13 Chief Ministers and 16 deputy CMs belonging to the BJP and other NDA allies in attendance. Besides CMs of Maharashtra and Andhra Pradesh, states like Bihar, Sikkim, Nagaland and Meghalaya had also put in their attendance.
This year’s biggest grosser Stree 2 has found its place in the numbers book as pure entertainment riding a spooky plot. This film’s highlight is Tamannaah Bhatia enticing fans with her Aaj ki Raat item number, bringing in repeat audiences just to see her dance. Her earlier film Jailor item number Noovu kaavalaa is still rocking the audience. Tamannaah has her place as a saleable star who raises no controversies, does her work and moves on. But she may not have realised the deep trouble she was getting into by signing on as Brand ambassador for the Mahadev HPZ Token App, which has now become a legal nightmare for its owner Saurabh Chandrakar. His App and role in the alleged illegal broadcast of the IPL competition has turned into a Rs 5000 crore lawsuit, with Viacom claiming Rs 100 crore loss. Tamannaah is alleged to be part of the promos and events and now the ED is determined to question all those connected with the scam. Travelling to Guwahati with her parents, the ravishing film star was subjected to 5 hours of questioning. It is not known how this captivating lady withstood the ED grilling (or how the ED faced her voltage). But her visit to the famous Mahashakti’s Tantric power temple of Kamakhya, dressed in a white kurta accompanied by her parents, made more news.
National media attention over the Haryana/J&K state assembly elections blindsided the rest of India from political goings on in neighbourhood Punjab. Fully fit CM Bhagwant Mann quietly reshuffled his cabinet of ministers stamping his authority in Punjab notwithstanding changing intra-party dynamics. Chetan Singh Jauramajra with nine portfolios to include Defense Services Welfare, Freedom Fighters, Horticulture, mining and geology, water resources, conservation of soil and water got the pink slip. AAP’s Jalandhar MLA Mohinder Singh Bhagat (who had left AAP for BJP pastures) secured ministership and first three of these portfolios. Another newly inducted Minister Barinder Kumar Goyal got the remaining departments and a place in Punjab’s council of ministers. Another big loser in the political stakes was Anmol Gagan Maan who held Hospitality, Investment Promotion, Labour, Tourism & Cultural Affairs till CM Mann replaced him with another biggie, Tarunpreet Singh Sond allocating to him Gagan Maan’s portfolios and department of industries and commerce as well. In addition to these Sond also takes charge of rural development and panchayat departments that another downsized minister Lalit Singh Bhullar held till September 23. Local Government and Parliamentary Affairs Minister Balkar Singh lost his portfolios but not cabinet rank and will administer the Jails department of Punjab. Ravjot Singh became minister and took over his erstwhile portfolios. Hardeep Singh Mundian is another big new ministerial find for CM Mann and takes charge of housing and urban development (CM held portfolios) along with revenue, rehabilitation and Disaster Management (held by Brahm Shankar Jimpa, who also got the axe. Harjot Singh Bains also found induction as the new Information and Public Relations minister in last month’s reshuffle. Was CM Mann pre-empting a coup? Only time will tell.
Are we driven to autopilot mode? Encircled by artificial intelligence and social networks, it appears that we are pushed into autopilot mode. What is the way out? Mumbai-based Dwarakanath Soundararajan, who promoted Neurosymfony Technologies Ltd, has hit upon a unique solution. A software engineer with deep expertise in web application development and Machine Learning, he has launched a web app that offers much-needed pause — a space for intentional reflection and cultivating a healthy information diet. He has launched www.sphatika.cloud, a structured spiritual journal and deep-thinking web app. It is designed to help one track his/her life’s goals based on yogic principles, specifically the pancha kosha theory, focusing primarily on the Vijnanamaya kosha — The Wisdom Sheath. The app also encourages cultivation of other koshas through spiritual practices. Designed for individuals seeking personal growth and self-awareness, the app serves both as a tool for structured reflection and a guide for pursuing life’s dreams. Its unique blend of spiritual principles and goal-oriented journaling makes it an ideal companion for those who value introspection while striving to achieve tangible results in their lives. Graduated with a Master of Science in Electrical Engineering from University of Texas at San Antonio, Soundararajan is now focused on creating a social network for spiritual health management.
The Bharatiya Janata Party has taken a lead over other major parties by declaring its first list of a hundred candidates for the coming Maharashtra assembly election. The party is expected to contest around 160 seats in the 288-member house. Even as the partners in the opposition Maha Vikas Aghadi have been haggling for their individual share of the seats, the BJP’s decision to come out with the first list is considered strategic. Already preparing for the election immediately after the Lok Sabha election was over, the party machinery is geared up to take on its adversaries. Significantly, the first list has few surprises as almost all the sitting MLAs have been asked to contest. The list is topped by deputy chief minister Devendra Fadnavis. A somewhat surprising nominee is state BJP president Chandrakant Bawankule, who has been accommodated in the legislative council after he was refused the assembly opportunity in 2019. He is considered a loyal follower of Union Minister Nitin Gadkari. A few days ago, there were murmurs that Gadkari’s loyalists were being side lined. Following some such news reports, a meeting between Gadkari and Fadnavis took place. Bawankule’s selection to fight for the assembly is considered as an adjustment. While the BJP candidates have gone into an overdrive, the hopefuls in other parties are still groping in the dark about their future. Their fate will be declared latest by Monday (Oct 21) evening, it is felt.
It is reportedly the fifth busiest airport by passenger traffic and aircraft movements in India. It is also the third busiest airport by international traffic. In 2023–24, it handled over 21 million passengers. Well, the Chennai International Airport is turning out to be hectic by the day. Handling such heavy traffic and facilitating customs processes prove a big challenge for the authorities. Well, the government is quite aware of this. The Ministry of Finance has decided to appoint approved valuers for assessing gold, silver, jewellery and precious stones at Chennai International Airport. It has already come out with a notification inviting nominations for a panel of valuers responsible for assaying and valuing precious items for both accompanied and unaccompanied passengers, as well as for issuing export certificates. The appointed valuers will also handle the valuation of seized or confiscated goods. One of the requirements for appointment is that they should be available at any time. Qualified assayers, valuers or jewellers affiliated with recognized associations are eligible for submitting applications. “The assayer/valuer is required to present himself /herself before any adjudicating authority / appellate authority/ courts to give the evidence/ produce the relevant records, as and when required,” it said. A valuable initiative, it appears!
TRENDS & VIEWS
Editor’s Note: Big Punch In Small Pack
It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.