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Ajit Pawar’s Pink Strategy To Regain Party Foothold
If you meet Maharashtra deputy chief minister Ajit Pawar next time and find him wearing a pink jacket, don’t be surprised. The NCP leader has started donning pink following the advice of his strategist Naresh Arora, of DesigneBoxed Creatives. After suffering grievously in the Lok Sabha election, Ajit changed his campaign advisor and roped in Arora. Soon afterwards, he held a meeting of his followers and made it clear that those wishing to switch over to uncle Sharad Pawar were welcome to leave. Now he has decided to rebuild his party from the grassroots level. Significantly, he made this declaration in Baramati, stronghold of the Pawar clan because there are consistent media reports that many of his followers are on the verge of rejoining Sharad Pawar, a few did. One aspect of the overall invigorating preparation is to build his own image. Accordingly, besides displaying pink, Ajit has also started displaying the NCP badge on his chest. Henceforth, pink will be seen conspicuously in NCP(Ajit) functions, it seems. However, the party flag and election symbol will remain unchanged, it has been made clear. Ajit has started touring the state. While propagating the Mahayuti agenda, he will assess the mood of the NCP rank and file in view of thorny saffron criticism that the BJP was hit hard in Maharashtra in the LS polls on account of its handshake with Ajit. His planning will be based on the feedback.
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Why Cinema Tickets Should Be Sold Only Online
  The name of the game is marketing. The cinema business is all about hard-selling. The Indian II, a Kamal Haasan-starrer, is reportedly raking good collections at the Box Office despite a mixed review. That’s good news, no doubt, for the tinsel world. Is there a way to discover the exact collection? That could give a clue or two to the real appetite for a good movie. Well, the way forward is to go digital completely. Why not ticket sales be done only through online? For one, that could avoid the serpentine queue in front of the theatres to buy tickets. For another, it could provide visibility to stakeholders across the canvass on the revenue flow. That will go a long way in helping to devise a proper policy prescription to the cinema industry. An influential part of the cinema business is still not fully on-boarded into the formal system. Oftentimes, one is not sure if there is meaningful correlation between attendance at theatres and box office collections. Are we seeing the old style of accounting in the tinsel world? If the Railways could successfully run an online catering service to train travellers, why can’t a similar system be encouraged for sale of snacks and beverages at cinema theatres? The cinema industry has traversed quite long from a totally unorganised existence in the past.  If the tinsel world is integrated into the formal system in every way, it will do a world of good to the industry, in general, and the national economy, in particular, if. That is easier said than done,however.
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UP Success Emboldens Akhilesh Yadav, Plans To Storm Maharashtra
The huge success scored in the Lok Sabha election in Uttar Pradesh has boosted the Samajwadi Party’s confidence so much that its leader Akhilesh Yadav has activated plans to storm Maharashtra as well. The arrival of over two dozen SP MPs in Mumbai over the weekend and their felicitation planned by state SP chief Abu Azmi, MLA, indicate Yadav’s resolve to demand a substantial number of seats for the coming assembly election in Maharashtra. Yadav was in Mumbai last week to attend the Ambani wedding. He interacted with various Maha Vikas Aghadi leaders and his own party workers to assess the situation in Maharashtra. In the first phase of his plan, the SP MPs will mobilise the large north Indian population in the state to create a vote bank. Thus, the MVA will henceforth be a four-party combine, consisting the Shiv Sena (UBT), the Congress, the NCP (Sharad Pawar) and the SP. It will take on the four-party alliance consisting the BJP, the Sena (Shinde), the NCP(Ajit) and the Maharashtra Navnirman Sena led by Raj Thackeray. Once upon a time, the SP in the state had several prominent leaders in its fold. However, except for Azmi, most of them parted ways with it. Now, in the changed circumstance, new entrants are eager to join it and play a meaningful role in Maharashtra polity.
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Catches Win Captaincy, Too, For Suryakumar Yadav
  There is a time-honoured adage in cricket that says, “Catches win matches.” In Suryakumar Yadav’s case, the golden rule of the game can be modified to read, “Catches win captaincy,” too! No one, least of all the national selection committee, can erase from their memory the stunt-show-like catch that Yadav converted to bring to nought the big straight blow of South African left-hander David Miller in the tense moments of the ICC Men’s T20 World Cup final at Bridgetown, Barbados on June 29. Less than a month after he demonstrated his athleticism, commitment and situational awareness to win the title for India’s men in blue, the decision-makers of Indian cricket have awarded him with the national team’s Twenty20 captaincy; it was not just the game-changing catch that impressed the selectors. Whoever brainstormed with them – his ability to maintain equanimity and not leave his foot on the pedal as captain of the Indian team on seven previous occasions must have also weighed in. As captain, he has made 300 runs off 182 balls with a century (an exact 100 off 56 balls with 7 x 4s and 8 x 6s) against South Africa at the Wanderers in December 2023. He has played in 68 Twenty20 internationals, scored 2340 runs, and featured in 51 wins, five as captain. In over three years, Yadav’s unique style of eruptive batting has made him India’s top-notch Twenty20 brand, even amid stalwarts like Rohit Sharma and Virat Kohli. He has taken 45 catches, fourth behind Sharma, Kohli, and Hardik Pandya. The soon-to-be 34-year-old Yadav has not made the ODI team cut, though. It’s unlikely he will get the nod for Test cricket. Yadav has the top job ahead of Pandya, and his tenure will now be in his hands.
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Despite Elections Win Mamata Banerjee Mulls Across The Board Reshuffle
The Trinamool Congress (TMC) is contemplating significant changes within the party and the administration following the conclusion of annual ‘Martyrs’ Day’ Rally on July 21. This move is seen as a strategic necessity in preparation for the 2026 assembly elections. The party’s national general secretary Abhishek Banerjee who kept away from all meetings for “medical reasons” is also expected to join the rally. Party insiders say that changes to be announced in August will affect Panchayats, Municipalities, and State Cabinet as the focus will be on appointing “proactive and effective individuals” to key positions. Despite a notable success in the recent state elections, the party’s leadership has pinpointed several organizational shortcomings. The vote share in urban areas has seen a decline, and while rural areas fared better, there is still a pressing need for organizational improvements. The TMC leadership is not fully confident in the level of spontaneous public support across various regions, prompting discussions about introducing new faces into the party’s organizational structure. According to a senior leader of the party, in close circuit, Didi has been clear in stating that although the government scheme benefited people vis a vis win for TMC yet there is a need for organizational overhaul. A particular focus of the reshuffle will be North Bengal. While TMC secured victories in the Cooch Behar Lok Sabha seat and the Raigunge Assembly seat in recent bypolls, overall progress in the region has been limited. Consequently, the party is meticulously reviewing its organizational setup in these areas to ensure more robust performance in future elections.
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Will Ram Charan Starrer Be A ‘Game Changer’ For Director Shankar?
Even in an almost cameo role of Kamal Haasan in Kalki 2898 AD, it raked in the money and the laurels. But his full length sequel epic  Indian 2 has turned into an embarrassment for all concerned –  director S Shankar, Lyca Productions, Red Giant and cast. Hit in the solar plexus by a super long film that begs to be ignored. Especially brilliant director Shankar who has had many hits in his quiver and a reputation for big scale entertainment. In the high jinx, big money world of cinema many hits are quickly memory erased with one super flop. That’s exactly what has happened to wizard Shankar. But the long gestation period of Indian 2 brought an opportunity for him to sign up Ram Charan (fresh from the laurels of RRR and its near Oscar status) for directing Game Changer. Even as Telugu distributors, financiers and producers are shell shocked by the Indian 2 debacle, they have to scan the sky, hopefully for that rainbow. And appropriately enough it could be Game Changer with the suave Ram Charan. The political thriller written by Kartik Subburaj, features Kiara Advani, SJ Surya, Anjali and others. Ram Charan shared a collage of a helicopter that said, “The Game is about to Change … .Game Changer is all wrapped up. See you at the cinemas.” Cinema is mega money …it needs back to back game changers to survive.
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Will Patnaik’s Strategy Of Westminster Form Of 'Shadow Cabinet' Work In Odisha?
With Odisha Legislative Assembly’s budget session set to begin on July 22, the big news is Biju Janata Dal (BJD) supremo Naveen Patnaik is now bracing up to an “aggressive face off” to contain BJP. BJD now aims to play the role of a constructive and effective opposition leader. To achieve this the former chief minister has opted for “shadow boxing” strategy, similar to British Parliament’s Westminster style to contain BJP. Naveen babu has asked 50 of its MLA’s to solely focus on BJP’s strategy, policy and functioning henceforth. Effectively, it’s a two-pronged strategy. One, to empower BJD MLA’s in advance , so that they can intervene effectively during the forthcoming Assembly session on issues being neglected by BJP’s  government headed by Mohan Charan Majhi. Two, it intends to take advantage of BJP inexperienced BJP ministers by raising a number of issues and forcing them to react. One can expect a stormy session in the Odisha Assembly henceforth. Political watchers are giving thumbs up to Patnaik’s strategy to push BJP on the back foot. But, BJP’s senior leader Samir Mohanty criticized Patnaik’s strategy as ‘absurd and superficial exercise’.
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EPS In A Dilemma, To Forgive Or Forget Sasikala
AIADMK chief and former Tamil Nadu chief minister Edappadi K Palaniswami (EPS) is a troubled man after the rout of his party in the Lok Sabha election. His stubborn resolve to “no alliance” with BJP is being blamed by many of his apparatchiks, and with the imminent run up to the 2026 Assembly elections, EPS is now tailgated and pressurised to take back the prodigals O Panneerselvam and VK Sasikala (Chinnamma). A chintan baithak held for brainstorming brought this demand to the fore. According to OS Manian, former party minister, the most crucial strategy is to knit a strong alliance under the AIADMK leadership like the DMK alliance. Leaks of unhappiness from VCK and Marxist Communist in the DMK combine are evident …why not break this bond? The Muukkulathor community in the southern districts form a big block of voters and they think Sasikala with 33 years of association with J Jayalalithaa will revive the charisma. OPS surprisingly won 3 lakh votes in his alliance perch with the BJP. So voices are now vehement about uniting the party to its old glory. EPS has a strong “No” to OPS but is silent on Chinammaa’s entry. With such overpowering arguments for and against restoring the status quo ante, no wonder EPS is confused and confounded. Sasikala who had announced in 2021 she was taking a political Sanyas has suddenly abandoned her sanyasi garb, put on her political makeup and announced a tour of TN in the holy month of Aadi.
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Sasikala Embodies Never-Say-Die Spirit
India’s politicians are of the doughty, never-say-die type. Take Sasikala, a quasi-politician at best when she was J Jayalalithaa’s confidante but carries that spirit beyond her conviction for graft and a 4-year incarceration in a Bengaluru jail. Ejected from the AIADMK party at the instance of her pick for the chief minister’s job after Jaya’s death, Edappadi Palaniswami, she has decided to fight back after the AIADMK was trounced at the Assembly and Lok Sabha polls to the extent the party withdrew from the latest bypoll citing DMK monopoly over the election process. Sasikala tried to gather some forces in a recent visit south where she drew a crowd of personal loyalists. She also continues using the party flag bearing the profile of Annadurai on a black background, much to the chagrin of EPS who has been anointed Secretary of AIADMK, from the Supreme Court downwards. The idea of uniting the party and bringing back all the ‘black sheep’ – read Sasikala and O Panneerselvam – before the 2026 Assembly poll was aired at a party conference to take in the impact of Lok Sabha polls. But EPS shot it down vehemently even as he aired the view that the likes of Sasikala should stay away from active politics. He is intent on steering the party into the next state polls in what could be a do-or-die effort.
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Internal Dissensions Within Bengal BJP Further Intensifies After Bypoll Results
A significant rift within the Bengal BJP has surfaced, highlighted by recent statements from top party functionaries during the ongoing assessment of the Lok Sabha and Assembly bypoll election results in West Bengal. Union Minister and Bengal BJP President, Sukanta Majumdar, advised party workers against relying on actions by the CBI and ED to secure election victories. Instead, he urged them to focus on strengthening the party organization. This remark is widely interpreted as an indirect jibe at Suvendu Adhikari, BJP’s Leader of the Opposition for referencing dates of central agency raids against TMC leaders. This exchange has further fuelled tensions within the party, with Adhikari controversially suggesting that the BJP should abandon Prime Minister Narendra Modi’s inclusive slogan, “Sabka Saath, Sabka Vikas, Sabka Vishwas, Sabka Prayas,” and do away with its minority wing. He proposed a new slogan: “Jo humare saath, hum unke saath.” Majumdar quickly distanced the party from Adhikari’s statement, labelling it as a personal view. Under pressure from the BJP high command in Delhi, Adhikari later issued a social media statement claiming his comments were taken out of context. The BJP’s failure to meet its target of 25 seats in the recent Lok Sabha polls, securing only 12 compared to 18 in 2019, and losing three of its four seats in the Assembly bypolls, reducing its tally from 77 to 71, has intensified internal blame-game. Political observers see these exchanges as indicative of deepening internal conflicts within the state BJP leadership.

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Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.