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BJP’s First Lok Sabha List Sees Fresh faces, New Entrants
When Rajya Sabha terms of 7 Union ministers recently ended and they were not renominated, there was an expectation that they would be asked to contest the Lok Sabha elections. Significantly, at least 5 of them figure in the BJP’s first list of 195 candidates for 2024 Lok Sabha elections along with PM Narendra Modi (Varanasi) and Home Minister Amit Shah (Ahmedabad). Health Minister Mansukh Mandaviya is contesting from Porbandar, junior IT Minister Rajeev Chandrasekhar has been pitted against incumbent MP Shashi Tharoor (Thiruvananthapuram), Environment Minister Bhupender Yadav will face-off in Alwar, Fisheries Minister Parshottam Rupala in Rajkot and junior EAM V Muraleedharan will contest from Attingal (Kerala). The party has also tried to fortify its foray into Kerala by fielding actor Suresh Gopi(Thrissur.) and Anil Anthony (Pathanamthitta). What clearly showed that PM Modi is not taking challenges of AAP-Congress alliance in Delhi lightly was the way the party dropped 4 of the 5 sitting MPs. In Chandni Chowk the party decided not to experiment and opted to field Praveen Khandelwal; he heads the traders’ body.  Yet, the biggest surprise of course was in fielding a very young and energetic Bansuri Swaraj, daughter of late Sushma Swaraj for the New Delhi Lok Sabha seat. The complaint against incumbent MP and Union Minister Meenakshi Lekhi was that she remained aloof and inaccessible most of the time. She was known to be rude to the demands of her voters and direct them to councillors. If PM Modi   gave a fresh face for New Delhi, how did Hema Malini pushing 76 managed to get the Mathura Lok Sabha seat? Was it an endorsement of her work in Mathura? Ought to be.
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Tamil Nadu Electoral Seat Sharing Talks, Spicy As Sambhar
Tamil Nadu is where power packed deals are taking shape for seat sharing talks with DMK cracking the whip.  To deal with pouting allies and demands. Take veteran Vaiko heading the MDMK. He insists that this time, his party wants to contest on its own symbol. Vaiko is also insisting on the coveted Trichy Lok Sabha seat. Stalin agreed for the first condition, but was not budging on the demand for one Lok Sabha and one Rajya Sabha seat. Vaiko’s six-year Rajya Sabha term ends in 2025, and he wants son, Durai to move in seamlessly. The DMK is challenged to accommodate CPI, CPM and other allies. The Congress has a new leader, Selvaperundagai who is keen to show that the new boss has his own agenda and perception. After two rounds of high decibel negotiation with DMK, he is bent on getting the nine seats, the same number it contested in 2019.  Kamal Hasaan who has also aligned with DMK is bent on getting either Coimbatore seat or south Chennai but incumbent Marxists MP is refusing to budge. Will Stalin accede to Kamal’s request or promise him Rajya Sabha seat? But Annamalai is the Trojan horse in this alphabet soup as it is his untiring image building which has turned this election to a three cornered fight  for the first time in TN. As for the AIADMK, which has cut loose from the NDA fortress, it is very clear that only those with deep pockets (deep enough to register their claim at Rs 15 crore a pop for a seat) need apply.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.