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Sports Icons, Film Stars Endorse Cement Brands
Cement is not just what we all perceive. For a long time, it has been viewed as a commodity. This perception has changed. In the world of intense competition, cement has now become a crucial component of building solutions. So much so, branding has become an inevitable part of cement marketing. After consolidation of cement capacity, top players are shifting focus to position their brands strongly by roping in celebrities and sports stars. Bollywood star Shah Rukh Khan is the brand ambassador for industry leader, Ultratech. Not to be outdone, Damia Cement signed up another Bollywood star, Ranveer Singh, as its brand ambassador. A few years ago, JSW Cement brought on board former Indian cricket captain Sourav Ganguly and captain of India’s national football team Sunil Chhetri as its brand ambassadors. The India Cements, headed by industry veteran N Srinivasan, launched conkrete super king (CSK) as a game-changing cement. It was endorsed and powered by CSK’s iconic captain M S Dhoni’s Power of 7. Dhoni cement, as is called by dealers and influencers, CSK cement has become a hit in the last one year. With the construction activity at its peak on the eve of  Lok Sabha elections, there is bound to be intense  competition among top cement players  to garner more volume and market share . Not just the power of the brands but also the ability of the ambassadors to pull business will be under test now.
Tiss farmer report
Average Income Of Farmers Up 10 Fold, Says TISS Report
Even as farmers in Punjab and elsewhere are flexing their muscles to force the government to fulfil their various demands, their counterparts in Maharashtra and Madhya Pradesh are seeing a tenfold increase in their mean annual income per acre, thanks to the interventions of a Parli, Marathwada-based NGO working in agricultural development. An independent impact assessment study by the Centre for Excellence in CSR of the Mumbai-based Tata Institute of Social Sciences (TISS) has found that 1248 surveyed farmers’ average income had jumped from Rs 38,723 to Rs3,93,986 because of the initiatives of the Global Vikas Trust (GVT). The comprehensive report has been prepared by TISS based on a meticulous survey of these farmers, who represent 15% of a total of 8299 farmers in eight clusters within GVT’s operational domains in the two states. The focal point of the analysis was to assess the tangible effects of the NGO’s work among the farmers. Nearly two in every three of these farmers — 63.9% — had incomes below Rs 25,000, far lower than the average. Covering the project locations of Palghar, Nanded, Beed, Solapur, Osmanabad (Dharashiv) and Jalgaon in Maharashtra and Burhanpur and Dhar/Barwani in Madhya Pradesh, the study was conducted with the specific objective of evaluating the impact of agriculture development initiatives on the rural communities, analysing the stakeholders’ engagement with communities in the areas, and suggesting measures for the effective implementation of GVT’s activities in the focus areas. As the GVT tagline says: “India can wait no more!”
elephant trample
Kerala Jumbo Stirs Storm In Karnataka Teacup
Decision of the Siddaramaiah Government in Karnataka to disburse Rs 15 lakhs in “compensation” to a deceased individual from Rahul Gandhi’s Wayanad constituency in Kerala, attributing his death to elephant trampling, claiming that the wild animal belonged to Karnataka has raised political storm of sorts in the southern state. Opposition BJP has questioned how could the state government divert funds “amidst severe drought and distress in Karnataka with over 600 farmers ending their own lives”.  It wanted to know how the Congress government, facing severe fiscal deficits and resource shortages for vital development, was diverting “taxpayer’s money” to appease Rahul Gandhi. All the tell-tale signs to this controversy was contained in Karnataka’s Forest Minister Eshwar Khandre’s letter to Rahul Gandhi where he acknowledged that as per Rahul Gandhi’s advice to AICC leader KC Venugopal and the phone conversation he had with the Kerala leader, his government had announced compensation to the person killed by the tusker Makna. Khandre admits that Makna was captured near Belur, radio collared and released into Bandipora Tiger reserve in November 2023. “Two months later he was sighted in Wayanad area of Kerala and attacked Mr Ajeesh, leading to his death, which is an unfortunate incident.” Khandre also put on record how his state had the highest number of elephants — 6395 — in the country and declining forest cover was posing threat to the tuskers in the region.
YashasviJaiswal_3
Rohit Sharma Guarded On Yashasvi Jaiswal
Skipper Rohit Sharma held back his assessment of Yashasvi Jaiswal’s spectacular display with the bat in the third Test against England at Rajkot. “I won’t say anything on Jaiswal. Everyone is talking about him. Let him play. He is playing well, it’s good for us and he is in good form. I am not going to say much more than that. Itna bas hai abhi ke liye (this should be enough for now). Seven Test matches is only a small sample to pass judgment on a player, but Jaiswal has played seven Test matches without a break and has already won admirers from the cricket world. The Mumbai left-hander Jaiswal began with a century on debut against the West Indies in last July, was put through the wringer in South Africa by its fast bowlers and in the home series, he has taken apart the English bowling. It’s not the question of hitting the World’s greatest swing and seam bowler Jimmy Anderson for three sixes in an over and much more, it’s the manner of his batting that has seen him take the centre stage. A natural striker of the ball, Jaiswal has flayed England’s top pacers Anderson and Mark Wood and the inexperienced spinners.  A double century each in the Visakhapatnam Test and another one in Rajkot has earned him kudos, but the skipper who has seen Jaiswal score 171, 209 and 214, chose to be guarded.  POWERED BY : IDFC FIRST BANK
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Stalin Leaves Nothing To Chance, Election Manifesto Planned As Precisely As A Rocket Launch
Coming to power after a 10-year hiatus has taught the DMK about unique, multiple dimensions of appealing to the electorate. Poll strategist Prashant Kishor has imprinted his distinctive stamp on the DMK’s playbook. So before finalising the party’s election manifesto, teams led by party leaders have undertaken surveys to find out what people want in the DMK manifesto. Party supremo MK Stalin is dinning into his party generals, “Fixing your targets firmly is the first step to victory”. Kanimozhi’s team has already completed the survey. What is overtly and covertly evident is the master stroke of involving her…leaving no room for doubt …backroom gripe is ruled out. Her team has surveyed 20 districts, 10,000 direct responders, received 4000 responses, apart from harvesting suggestions and demands from 18,000 phone calls and social media responses. February 25 is the deadline for such suggestions to reach the DMK citadel, Arivalayam. The dovetailing of the TN budget presented by Thangam Thennarasu is an amazing alchemy of populist schemes poured into a shiny chalice of Tamil rhetoric …it covers education, healthcare, roads improvement…in fact it showcases the Ram Rajya golden orb in a Dravidian gift wrap.  And Stalin’s Assembly motivation speech left its imprint. “A budget in Tamil is Nidhi arikkai…but we have made it a Needhi Arikkai. Social justice to all, with speed in implementation. TN is second in GDP with a growth rate of 8.19%.” The bugle has sounded …it’s left for the cadres and leaders to drum up a resounding victory.
anurag_kashyap
Anurag Kashyap Critical Of Falling Standards Of Bengali Cinema Content
Indian arthouse filmmaker Anurag Kashyap criticised present-day Bengali cinema content citing that remakes of South Indian movies led to this downfall. In a one-on-one conversation with Kashyap during the inauguration of maiden French Film Festival in Kolkata and screening of his movie Kennedy, he was categorical in stating that Bengali content doesn’t attract him anymore. His last watched Bengali movie remains cerebral filmmaker Mrinal Sen’s Padatik. According to him, deterioration in Bollywood is not as evident as in Bengali cinema since it used to be class apart because of the maestros like Satyajit Ray, Mrinal Sen, Ritwick Ghatak. Kashyap mentioned that he could only recollect quality work from Bengali filmmaker Srijit Mukherji’s Autograph and Aniruddha Roy Chowdhury’s Antaheen which was essayed by actor Radhika Apte and Rahul Bose. Talking about the ongoing controversy of director Sandeep Vanga Reddy’s film Animal, Kashyap mentioned misogynistic themes, and glorification of toxic masculinity had always been there in Bollywood — but viewers were less aware. Commenting on being targeted by a section of film as well as the political sphere for his provocative works, Kashyap said that everyone in today’s world is provoking in some way or other including the media. Citing the example of Ray who was targeted as selling poverty like porn in his films, he added that it does not affect him anymore.
Eknath manoj
Third Attempt For Maratha Reservations Could Boomerang
The vexed reservation of the Maratha community, which the Maharashtra chief minister Eknath Shinde was hoping to capitalise on, doesn’t seem to have gone well. Not only did it fail to halt the fast by Maratha leader Manoj Jarange Patil, it further upset him and he stated that the community had felt let down by the CM. “It clearly shows that the government doesn’t care much for the demands of the Maratha community,” he rued before announcing further intensification of his hunger strike and refusing treatment. The reservation issue has already been creating much unrest in the Marathwada region with bandhs and protests being part of the agitations playing out there. Analysts view the Maratha reservation issue as a box of false promises brought out before every election to woo the 28% Maratha electorate that is spread across all political parties. This was the third attempt by the Maharashtra government to promise reservations for the Maratha community, with earlier attempts being made by the Devendra Fadnavis government in 2018 and the Prithviraj Chauhan government in 2014. Each time the decisions were stuck down by the courts. Even Shinde is aware of this challenge and kept emphasising that this time, it should stand legal scrutiny, backed up as it was with data from an empirical survey from 1,58,20,264 households using computer assisted personal interviews. Even Jarange Patil is not convinced if it will stand in courts, and this fear could actually boomerang in the Lok Sabha polls.
maratha morcha
Maratha Reservation To Cross SC Ceiling, Though Reduced
The Maharashtra government has decided to cross the 50% reservation ceiling by granting 10% educational and governmental job reservation to the Maratha community. Already, the state’s total reservation is around 52%. Chief minister Eknath Shinde has said that 22 states in the country have crossed the ceiling so far. While moving a resolution to grant Maratha reservation, Shinde said the quota in Tamil Nadu was 69% whereas it was 75% in Bihar. The Maratha reservation demand was first raised in 1980. It was first granted in 2014 and then in 2018. While the first reservation was struck down by the Mumbai High Court, the second was rejected by the Supreme Court. Explaining this history, Shinde claimed that this time, the provision has been structured in such a manner that it will survive judicial scrutiny. He said nearly six lakh objections and suggestions have been received over the draft of the resolution, made public earlier. The Maratha reservation quantum, however, has been reducing in the state. While the 2014 reservation quota was recommended to be 16%, it was suggested by the High Court that the educational quota should be 12% and governmental job quota could be 13%. The reservation now will be 10%, if allowed by the court of law.
SandeshKhali
Will Sandeshkhali Incident Hurt TMC’s Lok Sabha Numbers?
The idyllic village of Sandeshkhali in West Bengal has been in the news recently due to demonstrations by several women who claim that Trinamool Congress (TMC) leader Shajahan Sheikh and his associates had grabbed their land and sexually assaulted several. Shajahan notoriety came to the fore following his followers attacking Enforcement Directorate officers who had gone to raid his property on January 5 in connection to a ration scam. With Lok Sabha Elections around the corner, Opposition leaders claim they were denied permission to visit Sandeshkhali in North 24 Parganas district, later getting permission from the court. However, TMC supremo and West Bengal chief minister Mamata Banerjee refuted these accusations blaming the BJP and RSS by terming it as a sinister design at play. Didi even promised to send her officials to clear the dues of the locals and set up special police teams to address any criminal issues. Incidentally, Sandeshkhali falls under Basirhat Lok Sabha seat which is predominantly a Muslim belt and Nusrat Jahan is the outgoing MP. It may be recalled that Mamata gained maximum votes from women through her pro-women policies and benefits. Political analysts are citing this as a massive personal betrayal along with a political controversy. This is all because Didi’s image as the supporter of the oppressed and women is fundamentally threatened by this controversy. Many also view that Shahjahan’s arrest can open up a can of worms and lead to an anti-Didi movement just like the Nandigram and Singur which overthrew the Left-led government.
Farmer protest_002
PM Modi Flummoxed By Protests Again, Farmers 2.0 To Lose Twice Over MSP Ultimatum
The farmers’ stir 2.0, has flummoxed Prime Minister Narendra Modi who withdrew his three farm bills (under protest) following the last uprising by agriculturists in 2021, who refused to settle unless he backtracked. Modi expressed disappointment back then that the triple laws, aimed at doubling agriculturists’ revenues by migrating agricultural produce to open market rates over minimum support price (MSP) valuations, had to be withdrawn. A senior BJP leader tells shortpost.in, “Please consider the ironic fact that the price of wheat was Rs 570 when the three revolutionary farm laws were withdrawn over political orchestrations and large scale violence. Subsequently prices of wheat skyrocketed to over Rs 1000 in 2022, in the wake of the Ukraine war. Migration to market valuations based on demand and supply and open market rates would literally have made Indian farmers richer, almost doubly. But Indian agriculturists lost out on the opportunity thanks to the anti CAA Shaheen Baug protests, followed by farmers 1.0 amplified nationally, politically.” The BJP leader added that the Ukraine conflict saw demand for wheat grow manifold and it was India that stepped in to fill the global void in the Gulf region, Ukraine, Russia, Afghanistan and other markets impacted by wheat scarcity. Ongoing news media narratives over 2.0 protests scaling up and demanding MSP for 23 foodgrains, on pain of unleashing anarchy once again, fail to factor in the lost commercial value that farmers suffered after 1.0 and will likely hurt farmers doubly once again.
pinaki misa
Question Mark On Pinaki Misra's Political Future In BJD?
The rumours are flying thick and fast about the future of Biju Janata Dal’s (BJD) four term Lok Sabha MP Pinaki Misra. The MP from Puri since 2009 has been seen as the political face of Naveen Patnaik in Delhi. Misra, a successful senior advocate in the Supreme Court was accused by the Odisha BJP unit a few months ago for helping Trinamool Congress MP Mahua Moitra in the cash-for-query controversy. And BJP has conveyed its displeasure to Patnaik. Also, Misra who had defeated BJP’s Sambit Patra in 2019 from Puri constituency by a slender margin, is in no mood to fight a direct election. He was hoping for a Rajya Sabha nomination but that did not happen. Instead Patnaik nominated BJD’s Debashis Samantaray, Subhashish Khuntia and BJP’s Ashwini Vaishnaw, Union minister for Railways. Sources within BJD say that erstwhile student leader Arun Kumar Sahoo, MLA from Nayagarh may be given Puri ticket. Puri residents say they want a full time MP who will look into their concerns and challenges of everyday life and not an occasional visitor politician.
Thennarasu MKStalin
Not A Proud Ranking: Tamil Nadu Has The Highest Outstanding Debt In The Country
When out of power and in the Opposition, political parties talk differently from when they are in power. This is a given and a glaring example of this popped up at the time the Tamil Nadu Budget was presented by the ruling DMK government for 2024-25. Having spent with a great deal of profligacy in having to keep up poll promises like free bus rides for all women, etc, the State is now expected to bear a debt burden well past Rs 8 lakh crore, with the outstanding Tamil Nadu debt by March 31, 2025 projected to be Rs 8,33,361.80 crore. The government is planning to borrow Rs 1,55,584.48 crore during 2024-25 and make a repayment of Rs 49,638.82 crore. “The amount to be borrowed constitutes 26.41% of GSDP in 2024-25. The Outstanding Debt as a percentage of GSDP is expected to be 25.75% in 2025-26 and 25% in 2026-27, which are well within the norms 107 prescribed by the Fifteenth Finance Commission,” was the finance minister Thangam Thennarasu’s statement in the Assembly. When the debt of each Tamil was measured to be around Rs 2.5 lakh, the DMK made a song and dance about it before the 2021 polls. Now that figure will pass Rs 3.5 lakh. Tamil Nadu has the highest outstanding debt in the country.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.