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Centre Revises Ethanol Curb, Maharashtra & Karnataka To Benefit
The Union government’s sudden move to permit the use of sugarcane juice and B-heavy molasses for ethanol production with a ceiling of 17 lakh tonnes for the current marketing year has hardly surprised sugar barons in Maharashtra and Karnataka since these two major states are the ruling BJP’s strongholds. Together, they produce around 60% of India’s total sugar output. Though Karnataka has voted against the BJP in recent assembly elections, the party is preparing to storm the state for the upcoming Lok Sabha election. The same logic applies to Maharashtra. Veteran leader Sharad Pawar’s power base is dependent upon the massive sugar lobby, which now is fractured. Its one section has followed his nephew Ajit Pawar, who has now joined the Shinde-Fadnavis government and started praising PM Narendra Modi as well home minister Amit Shah. Immediately after the Centre’s decision about the ethanol production restriction was announced, there was a wave of anger in Maharashtra. The Opposition cornered the state government and Ajit Pawar had to assure the legislature that he would visit Delhi to plead with the Centre to reconsider the decision. Now that it has happened, the Opposition ranks have been re-planning their strategy. The victorious three-party government, on the other hand, will exploit the political benefit of the revised decision. The Centre’s reassurance that there will be adequate sugar availability in the country in the months to come will assuage the sentiments of the middle class, too, it is felt.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.