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Centre Revises Ethanol Curb, Maharashtra & Karnataka To Benefit
The Union government’s sudden move to permit the use of sugarcane juice and B-heavy molasses for ethanol production with a ceiling of 17 lakh tonnes for the current marketing year has hardly surprised sugar barons in Maharashtra and Karnataka since these two major states are the ruling BJP’s strongholds. Together, they produce around 60% of India’s total sugar output. Though Karnataka has voted against the BJP in recent assembly elections, the party is preparing to storm the state for the upcoming Lok Sabha election. The same logic applies to Maharashtra. Veteran leader Sharad Pawar’s power base is dependent upon the massive sugar lobby, which now is fractured. Its one section has followed his nephew Ajit Pawar, who has now joined the Shinde-Fadnavis government and started praising PM Narendra Modi as well home minister Amit Shah. Immediately after the Centre’s decision about the ethanol production restriction was announced, there was a wave of anger in Maharashtra. The Opposition cornered the state government and Ajit Pawar had to assure the legislature that he would visit Delhi to plead with the Centre to reconsider the decision. Now that it has happened, the Opposition ranks have been re-planning their strategy. The victorious three-party government, on the other hand, will exploit the political benefit of the revised decision. The Centre’s reassurance that there will be adequate sugar availability in the country in the months to come will assuage the sentiments of the middle class, too, it is felt.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”