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Centre Revises Ethanol Curb, Maharashtra & Karnataka To Benefit
The Union government’s sudden move to permit the use of sugarcane juice and B-heavy molasses for ethanol production with a ceiling of 17 lakh tonnes for the current marketing year has hardly surprised sugar barons in Maharashtra and Karnataka since these two major states are the ruling BJP’s strongholds. Together, they produce around 60% of India’s total sugar output. Though Karnataka has voted against the BJP in recent assembly elections, the party is preparing to storm the state for the upcoming Lok Sabha election. The same logic applies to Maharashtra. Veteran leader Sharad Pawar’s power base is dependent upon the massive sugar lobby, which now is fractured. Its one section has followed his nephew Ajit Pawar, who has now joined the Shinde-Fadnavis government and started praising PM Narendra Modi as well home minister Amit Shah. Immediately after the Centre’s decision about the ethanol production restriction was announced, there was a wave of anger in Maharashtra. The Opposition cornered the state government and Ajit Pawar had to assure the legislature that he would visit Delhi to plead with the Centre to reconsider the decision. Now that it has happened, the Opposition ranks have been re-planning their strategy. The victorious three-party government, on the other hand, will exploit the political benefit of the revised decision. The Centre’s reassurance that there will be adequate sugar availability in the country in the months to come will assuage the sentiments of the middle class, too, it is felt.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.