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Parulekar
Power Couple Parulekars Make Waves In The Hospitality Sector
They are new power couples who quit their high profile jobs to start their own venture. Deven Parulekar, former partner at EY and Tejas Parulekar chief manager at ICICI Bank started SaffronStays that offers unique holiday experiences by offering beautiful, private bungalows situated in exotic locations across India. What started by Tejas in 2016 as a one-employee operation of offering aggregator services of homestays has now grown into a 115-employee operator of homestays. Their USP of offering unique holiday experiences has indeed found lots of takers. Recently, SaffronStays won awards from Make My Trip and Times of India for providing a unique homestay experience. Besides, it finds mention in the Luxebook 100, a listing of India’s top 100 brands. SaffronStays has steadily built an attractive repertoire of over 250 rooms in Pan India. Inspired by Ruskin Bond, their asset at Landour, the abode of a former CEO of 7-star property in the hills of Mukteshwar, and a Tony Stark-styled glasshouse are some of their exciting assets. In the last eight years, SaffronStays has carved a niche for itself. With domestic tourism seeing good traction the Parulekars are confident of touching the Rs 100 crore turnover mark. They are planning to list their company and are also not averse to the idea of selling the brand, in future, if needed.   Powered By : ICICI LOMBARD
cricket team
India Cricket Brand Set For A Big Splash In South African Summer
With 44 players being picked for the India ‘A’ team and the Senior team’s tour of South Africa, It will be truly an Indian Summer in the Rainbow Nation from December 10. Once South Africa moved away from the apartheid days and returned to the mainstream of international cricket some three decades ago, India has been a popular visiting team there. Dr Ali Bacher, a very influential administrator in the United Cricket South Africa was instrumental in his country’s first tour for an ODI series in the very early 1990s. The sad part after 31 years is that India will play only two Tests as part of the third ICC World Test Championship cycle at the Centurion from December 26 and at the Newlands ground at Cape Town from January 3. The selection committee has chosen 16 players for the Test matches and another 28 for the six white-ball series matches, for two four-day matches featuring the  India ‘A’ team against South African sides and for a three-day intra-squad match between the India players. It will be a terrific exposure for the fringe players of the India ‘A’ team to make the most of the opportunity.  With the Indian team on the cusp of a transitional phase, a bright performance with the bat or ball would indeed open the doors for successful players to be considered for the national team. Powered By : IDFC FIRST BANK 

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”