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Parulekar
Power Couple Parulekars Make Waves In The Hospitality Sector
They are new power couples who quit their high profile jobs to start their own venture. Deven Parulekar, former partner at EY and Tejas Parulekar chief manager at ICICI Bank started SaffronStays that offers unique holiday experiences by offering beautiful, private bungalows situated in exotic locations across India. What started by Tejas in 2016 as a one-employee operation of offering aggregator services of homestays has now grown into a 115-employee operator of homestays. Their USP of offering unique holiday experiences has indeed found lots of takers. Recently, SaffronStays won awards from Make My Trip and Times of India for providing a unique homestay experience. Besides, it finds mention in the Luxebook 100, a listing of India’s top 100 brands. SaffronStays has steadily built an attractive repertoire of over 250 rooms in Pan India. Inspired by Ruskin Bond, their asset at Landour, the abode of a former CEO of 7-star property in the hills of Mukteshwar, and a Tony Stark-styled glasshouse are some of their exciting assets. In the last eight years, SaffronStays has carved a niche for itself. With domestic tourism seeing good traction the Parulekars are confident of touching the Rs 100 crore turnover mark. They are planning to list their company and are also not averse to the idea of selling the brand, in future, if needed.   Powered By : ICICI LOMBARD
cricket team
India Cricket Brand Set For A Big Splash In South African Summer
With 44 players being picked for the India ‘A’ team and the Senior team’s tour of South Africa, It will be truly an Indian Summer in the Rainbow Nation from December 10. Once South Africa moved away from the apartheid days and returned to the mainstream of international cricket some three decades ago, India has been a popular visiting team there. Dr Ali Bacher, a very influential administrator in the United Cricket South Africa was instrumental in his country’s first tour for an ODI series in the very early 1990s. The sad part after 31 years is that India will play only two Tests as part of the third ICC World Test Championship cycle at the Centurion from December 26 and at the Newlands ground at Cape Town from January 3. The selection committee has chosen 16 players for the Test matches and another 28 for the six white-ball series matches, for two four-day matches featuring the  India ‘A’ team against South African sides and for a three-day intra-squad match between the India players. It will be a terrific exposure for the fringe players of the India ‘A’ team to make the most of the opportunity.  With the Indian team on the cusp of a transitional phase, a bright performance with the bat or ball would indeed open the doors for successful players to be considered for the national team. Powered By : IDFC FIRST BANK 

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.