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Parulekar
Power Couple Parulekars Make Waves In The Hospitality Sector
They are new power couples who quit their high profile jobs to start their own venture. Deven Parulekar, former partner at EY and Tejas Parulekar chief manager at ICICI Bank started SaffronStays that offers unique holiday experiences by offering beautiful, private bungalows situated in exotic locations across India. What started by Tejas in 2016 as a one-employee operation of offering aggregator services of homestays has now grown into a 115-employee operator of homestays. Their USP of offering unique holiday experiences has indeed found lots of takers. Recently, SaffronStays won awards from Make My Trip and Times of India for providing a unique homestay experience. Besides, it finds mention in the Luxebook 100, a listing of India’s top 100 brands. SaffronStays has steadily built an attractive repertoire of over 250 rooms in Pan India. Inspired by Ruskin Bond, their asset at Landour, the abode of a former CEO of 7-star property in the hills of Mukteshwar, and a Tony Stark-styled glasshouse are some of their exciting assets. In the last eight years, SaffronStays has carved a niche for itself. With domestic tourism seeing good traction the Parulekars are confident of touching the Rs 100 crore turnover mark. They are planning to list their company and are also not averse to the idea of selling the brand, in future, if needed.   Powered By : ICICI LOMBARD
cricket team
India Cricket Brand Set For A Big Splash In South African Summer
With 44 players being picked for the India ‘A’ team and the Senior team’s tour of South Africa, It will be truly an Indian Summer in the Rainbow Nation from December 10. Once South Africa moved away from the apartheid days and returned to the mainstream of international cricket some three decades ago, India has been a popular visiting team there. Dr Ali Bacher, a very influential administrator in the United Cricket South Africa was instrumental in his country’s first tour for an ODI series in the very early 1990s. The sad part after 31 years is that India will play only two Tests as part of the third ICC World Test Championship cycle at the Centurion from December 26 and at the Newlands ground at Cape Town from January 3. The selection committee has chosen 16 players for the Test matches and another 28 for the six white-ball series matches, for two four-day matches featuring the  India ‘A’ team against South African sides and for a three-day intra-squad match between the India players. It will be a terrific exposure for the fringe players of the India ‘A’ team to make the most of the opportunity.  With the Indian team on the cusp of a transitional phase, a bright performance with the bat or ball would indeed open the doors for successful players to be considered for the national team. Powered By : IDFC FIRST BANK 

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.