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Bengali TV Soaps Witness Shrinking Shelf-Life; Courtesy OTT’s Original Series
At a time when Bengali TV soap operas are paving way for budding actors and actresses, it is also becoming a trend that these are going off air before the end of their contractual run. Gone are those days of mega serials such as Janoni and Janmobhumi longest-run in Doordarshan Bangla during the 90s. Even with the advent of private satellite channels — Subarnolata in Zee Bangla, Sreemoyee in Star Jalsa witnessed a shelf-life of 4-5 years. However, few shows make it past the 100-episode these days, making it difficult for TV networks and producers to break even. Incidentally, as consumption is shifting to OTT platforms, seasoned producers and networks are keen on the new format of ‘TV orginals’ made on a comparatively less budget than that of an episode for a TV serial. In recent times several noted serials such as Balijhor, Ekka Dokka, Guddi from Star Jalsa and Mukut, Icche Putul, Khelna Bari from Zee Bangla have witnessed abrupt endings. Many of these are run by noted producers — Leena Gangopadhyay and Saibal Banerjee owned Magic Moments Motion Pictures, Blues Production by Snehashis Chakraborty, Arka Ganguly of Organic Studios production house. Significantly, Leena is creating for Star Plus, where her popular serial Jol Nupur to be made in Hindi. Chakraborty admitted that the number of successful shows has gone down drastically and hence many are now targeting Hindi channels. His own serial Sarbajaya – helmed by celebrated Bengali actress Debashree Roy was remade in Odiya.  
jagannath_Patnaik
Aviation Ministry Grants Site Clearance For Odisha's Temple City International Airport Project
Odisha chief minister Naveen Patnaik has reasons to cheer. His proposal to set up an airport in the temple city of Puri has finally got clearance from the Modi government. The Ministry of Civil Aviation recently granted site clearance approval to the Rs 5,361 crore project. By having an airport, Odisha CM wants to promote international tourism based on Jagannath culture and use Puri as a gateway to promote Buddhist circuit tourism. Plans are afoot to convert Bhubaneshwar to domestic airport status. It is learnt that a six-lane expressway connecting Bhubaneshwar with the proposed Puri international airport will be built at a cost of Rs 3600 crore. This is expected to cut travel time to 30 minutes between the two airports. But, Aviation expert who know the issue well say “Puri is not a viable project as yet.” To make Puri international airport viable, a fully integrated business plan including technical details need to be prepared. Second, it is important to get environmental clearance as Puri is cyclone prone. Third, the sonic boom of aeroplanes may affect the sustainability of Lord Jagannath Temple and will require ASI clearance. Fourth, since Bhubaneshwar airport cannot be upgraded, why not make Puri both a national and international airport. Just a standalone international airport may not give RoI. Amidst conflicting doubts Patnaik remains undeterred. He is going all out for the international airport at Puri and is hopeful that PM Modi will inaugurate it.
Stalin_gandhi
Stalin May Demand His Pound Of Flesh If I.N.D.I.A Wins
Secure in the belief that he is the only one who can deliver upwards of a guaranteed 35 seats to the I.N.D.I.A front, Tamil Nadu chief minister MK Stalin is looking for a place at the high table when and if the coalition were to gain power at the Centre. While nursing no personal ambition to be in New Delhi even as Deputy Prime Minister as he would be totally out of his Tamil environment, Stalin may demand several high-power ministries if the bloc is able to snatch power at the expense of the BJP-led NDA. While a central ministry would be a way to reward the likes of his cousin Dayanidhi Maran who surrendered his personal ambitions to be part of the Stalin-Udhayanidhi party setup, Stalin may also like to promote his favourite minister Thangam Thennarasu who has been a loyal lieutenant while proving capable of managing the industry ministry in a manufacturing heavy state. Stalin’s aim has been to promote his son Udhaya with an eye on the 2026 Assembly polls rather than at any earlier time as, say, in a promotion to Deputy CM. Stalin knows that the DMK is the party that can furnish the biggest block of MPs as their alliance is capable of landing close to maximum in the 39 TN seats, of which they won 38 in 2019. Stalin feels the least threatened of any in the I.N.D.I.A bloc.
Babar keith
India-Pakistan Match: Pressure As Explained By Keith Miller And Babar Azam
The famous English television presenter Michael Parkinson asked the famous Australian all-rounder of the 1947 Bradman’s Invincibles about pressure in the game of cricket. Keith Miller was a wartime pilot during World War II and his response was as pithy as it can be.  “Pressure is a Messerschmitt (German Fighter Aircraft) up your arse, playing cricketer is not”, Miller replied.  The Australian was considered the second-best all-rounder only to the West Indian Sir Garry Sobers. On Friday afternoon (Oct 13) Pakistan skipper Babar Azam — at a pre-match press conference — was grilled about the pressure his team will have to face while facing India in the ICC World Cup match against India at the Narendra Modi Stadium, Ahmedabad on Saturday (Oct 14). Azam who has led Pakistan in 36 one-day internationals and won two, but lost one match to India in the recent Asia Cup in Sri Lanka said: “We learn to handle pressure through experience. The more you go through it the better you know how to handle it. As a youngster, you feel that when I played for the first time, there was a lot of pressure.” Azam remained unruffled when asked a barrage of questions on pressure.  He deflected each one of them like a seasoned campaigner. Whatever may have been the outcome of the clash between the arch-rivals, pressure will build on the teams to qualify for the semi-finals.
LEO
Vijay’s LEO Promos Peppered With Controversy
Kollywood superstar Vijay’s movie LEO, set to hit the screens on October 19, has raised the frenzy of his crazed fans. But LEO has also gathered a big baggage of controversies in its promotional rollout. With the box office competitive stakes sky high after the overflows of Vikram and Jailer, Vijay and Ajit in the same superstar status have to try harder. With his imminent entry into politics, the stakes have doubled for Vijay and his team, to work overtime in LEO’s pre- release publicity. But they did not have to work really hard. The controversies that twinned with its poster release, cancellation of the audio event, the shocking use of expletives in the trailer, the protest by 1000 dancers for not being paid for their work have charged up the pre promos sufficiently. Between Lokesh Kanakaraj the director, hit music director Anirudh and the production house, the team has kept the arc lights focussed on Vijay constantly. But not without some negative rumblings. Take the permission granted by the DMK government for extra crack of dawn shows (4 am and 7 am) on the first two days of release when fan mobs stampede their way into cinemas. The media immediately raised the question that when such shows are not permitted after Ajit’s Thunivu created problems, what made DMK agree? Is Vijay being wooed for an alliance?
Rahav parineeti
Raghav Chadha's Post Wedding "Blues"
AAP leader Raghav Chadha and actor Parineeti Chopra may have caught much attention for their destination wedding in Udaipur and enjoyed it too but upon his return home, Chadha finds he is making news for all the wrong reasons. First, a Delhi Court allowed the Rajya Sabha Secretariat to remove him from his coveted Type VII bungalow on Pandara Road. The court made it clear Chadha can’t claim any vested right to the government accommodation as he was not entitled to it being a first time MP. In an earlier interim order passed on April 18, the court had restrained the Rajya Sabha Secretariat from dispossessing Chadha from his residence. Now it said Chadha cannot assert that he possesses an absolute entitlement to occupy the accommodation .The Rajya Sabha Secretariat argued that Chadha, being a first time MP, is entitled to a Type VI bungalow — the type he was initially allotted on Pandara Park. On August 29, 2022, he made a representation to the Chairman, Rajya Sabha requesting for the allotment of Type-VII accommodation. Chadha’s representation was considered and on September 8, he was allotted Type VII bungalow. The allotment of the bungalow was cancelled on March 3, 2023. Chadha sought damages to the tune of Rs 5.5 lakh from the Rajya Sabha for “causing mental agony and harassment”. Meanwhile, he  has approached the Supreme Court challenging his suspension from the Rajya Sabha for “breach of privilege” after four MPs alleged that he had violated rules by naming them in a House panel without their consent.
Congress_006
Cong Stand On Hamas, More Result Of Internal Dynamics
Kerala Congress leader Ramesh Chennithala seemed quite happy that he had managed to get the Congress Working Committee to reaffirm its commitment to the Palestine cause and people, in the midst of a terror attack on Israel by militant outfit Hamas. As a result, the CWC steered clear of mentioning the Hamas terror attack as it was felt Jairam Ramesh in a tweet had already condemned it. Chennithala made an equivalence between PLO and Hamas — an equivalence that many Palestinians would abhor — by reminding Congress leaders how Yasser Arafat enjoyed close ties with Indira Gandhi. This was enough to get the Gandhis on board. He admitted that the CWC “emphasis” on Palestine cause was because Muslims in Kerala were disturbed by the Hamas attack. But weren’t more people from Kerala stuck in Israel — many of them with one-way tickets — in the services sector? But it seems Chennithala’s big point about Palestine cause had more to do with scoring points with Shashi Tharoor, who had acquired heft as a regular CWC member. In August, Chennithala was upset when he was named only as a permanent invitee to the CWC, a post he had held 19 years ago. To his shock he found Tharoor, who joined the Congress only over a decade ago, had been made a regular CWC member. It was a royal snub to him considering he had been Kerala State president and also Leader of the Opposition.
Zoho
Zoho Enters Rural Kerala, To Replicate Tamil Nadu Model
Sridhar Vembu, the business visionary who set up the multi-billion dollar Zoho Corporation at Tenkasi in Tamil Nadu, plans to replicate the model in rural Kerala. Vembu proposes to set up Zoho Corporation’s R&D centre at Kottarakarain, Kollam, 65 km from Thiruvananthapuram. The unit, which has the blessings of the Kerala government, will provide jobs for 1000 people. Vembu had only one condition to set up the unit in Kerala, when Kerala’s  officials approached him,  “Find a leader to head the operations”, according to Anoop Ambika, CEO, Kerala Start-Up Mission (KSUM). And KSUM was looking to persuade Dr Jayaraj Poroor, Zoho’s former research head who is now an academician, to head the project. In Tenkasi, Zoho converted what was once a nondescript fruit pulp manufacturing unit, into a tech centre par excellence on the world map. Vembu wanted to debunk the idea that location plays an important part in the success of a company. According to Anoop Ambika, once the project takes off, it will not only bring technology and jobs to the local talent pool but also put Kerala on the technology map.
MLA
Wealth Amassed By Former MLA Shocks ED, Holds Rs 386 Crore Assets
The Enforcement Directorate sleuths have been confounded by the wealth amassed by a former MLA of a non-descript political party from a backward district of Maharashtra in an ongoing investigation. In the past, ED had confiscated property and assets worth Rs 234 crore from Vivekanand Shankar Patil, an MLA belonging to the fringe Peasants and Workers Party (PWP). Another seizure of property and assets worth Rs 152 crore has taken the total of the haul to Rs 386 crore, so far. Patil has been under the scanner in connection with a massive fraud in the Karnala Urban Cooperative Bank based at Pen in Raigad district. An MLA for a number of years, Patil was chairman of the bank whose depositors have been knocking on various official doors for a refund of their deposits.   The alleged fraud involves around Rs 550 crore, mostly deposited by small account holders, many of whom had kept their life savings in the bank. Mumbai police had initiated the action against Patil and others in 2019 and the matter was taken by ED. It has been suspected that the fraud amount has been routed and rerouted through 67 bogus bank accounts. ED’s investigations have reported established a link between the Karnala Charitable Trust and the Karnala Sports Academy. Both bodies have been under Patil’s control. The money has been deposited in their loan accounts, it is learnt. Patil was arrested by ED on 15 June 2021. At present, he is cooling heels in judicial custody. The bank has had over 50,000 depositors.
Eknath shinde_002
There Was A Plot To Kill Eknath Shinde, Alleges His Confidant
There was a plan to eliminate the present Maharashtra chief minister Eknath Shinde, who could survive only because he decided to walk out of the united Shiv Sena, one of his confidants has alleged. The charge has been refuted by the supporters of then chief minister Uddhav Thackeray. Buldhana MLA Sanjay Gaikwad, who followed Shinde out of the Sena last year, said he was making this statement with utmost responsibility. An indirect endorsement of the serious charge has been made by cabinet minister Shambhuraje Desai, who also left the Sena along with Shinde. According to Gaikwad, the threat to Shinde’s life emanated from the Naxalites when he was guardian minister of the tribal Gadchiroli district. It was recommended in view of the perception that Shinde should be provided with Z-Plus security. A file was prepared following this and sent to Uddhav for his signature as it was the CM’s prerogative to sanction the cover. Desai, who was a minister of state for home under Uddhav, said he repeatedly tried to follow up the matter but never heard from the CM office. Gaikwad did not name Uddhav or any individual but said a telephone call had been received from Matoshri for holding up the file when a meeting was underway at Desai’s residence to discuss the matter. Gaikwad said the plan was to engineer Shinde’s murder by making him vulnerable to the Naxals. 
madhavan_writers cafe
CSR Of A Different Kind: Three Burn Survivors Fly To Dubai For High-End Culinary Training
People in Chennai may have read the news item with much emotion. Three young women employees of Writer’s Cafe, Priyatharshini, Parimala and Komala are all set to fly to Dubai for a three month high-end training at its International Centre for Culinary Arts. So what’s special about these women? Time was when none of them could even come out in public and face the world, literally, all victims of severe burns, traumatised by domestic violence or sexual exploitation. They owe their total rehabilitation and entry into a work life of self-esteem to one man — the visionary marketing Guru, international foodie and serial entrepreneur restaurateur who transformed baking from mere bread to Hot Breads. M Mahadevan, founder of Oriental Cuisines which runs bakery chain Hot Breads gives new meaning to CSR and employability to the underprivileged. Mahadevan‘s motto, no expectation of life time allegiance from his beneficiaries. He encourages them to grow wings and find their own space. The story of the three women employees from Writer’s Cafe (started as a partnership with Higginbothams, the iconic book shop) is organised and funded by Mahadevan. Mahadevan assures them, after your return you can start your own enterprise or come back to us. That’s a classic Mahadevan CSR. India has many such societally exploited groups begging on the streets. If more Mahadevans open their hearts and purse, socially shunned and marginalised persons can become self-sufficient.
Archies
How Big Stars Are Launching Their Kids
It’s a regular affair in Bollywood. Big stars launching their kids with fanfare. In the last decade we saw Alia Bhatt, Tiger Shroff, Jahnvi Kapoor and Ananya Pandey being launched. This tradition continues with slight change. For instance everybody was expecting Shah Rukh Khan to launch his daughter Suhana Khan via his home production Red Chillies. Instead she along with Agastya Nanda and Khushi Kapoor are making their debut in a Netflix project produced by Zoya Akhtar. Hrithik Roshan’s cousin Pashmina is being launched by Ramesh Taurani in a love story. Hrithik was launched by his dad’s home production company Filmkraft. Likewise Salman Khan’s niece Alizeh Agnihotri is being launched in a very unconventional film directed by Somendra Padhi. But, some stars prefer the traditional route. Sunny Deol and Poonam Dhillon are launching their son and daughter through Rajshri Production run by Barjatyas. Interestingly, Rajveer Deol and Paloma will be directed by Sooraj Barjatya’s son Avnish. Industry insiders say that ever since the untimely death of Sushant Singh Rajput Bollywood has been stung by Insider Vs Outsider debate. With a view not to become an easy prey for the media, the new generation star kids prefer their skills to speak for them. Suhana Khan has already started making impressions with public and press appearances. Amitabh Bachchan’s grandson Agastya Nanda is  already being talked about as he has replaced Varun Dhawan in Sriram Raghavan’s Ekkis.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.