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Has BJP Got A Better Start In The Poster War?
It all began as an innocuous battle of ideas between the Congress and BJP on the X. First, it veered around talking points from PM Modi’s speech that the BJP collated to warn of the perils of ideas of majoritarian politics that is being pushed via caste census. The fight intensified as a poster war with the Congress first sharing in its official X handle a picture of PM Modi and Amit Shah — that looked like a movie poster — with the text “PM Narendra Modi as Jumla Boy” written on it. The party captioned the poster with: “Going to hit the election rally soon.”  It followed posters calling Modi the “biggest liar”. Looks like the Congress did not expect a strong counter from the BJP. With festivals of Navaratri and Dussehra round the corner, the BJP came up with a poster that was in line with its battle for Sanatan Dharam; it thought it fit to dub Rahul Gandhi as “new age Ravan”. “He is Evil. Anti-Dharma. Anti-Ram. His aim is to destroy Bharat. Rahul was also dubbed as a George Soros puppet. Realising the potential damage that likeness to Ravan could unleash in heartland states like MP and Rajasthan, Congress leader Jairam Ramesh felt portraying Rahul as Ravan could provoke “violence”. “It is clearly intended to incite and provoke violence against a Congress MP and a former President of the party, whose father and grandmother were assassinated by forces that want to divide India”, he said.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.