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Has BJP Got A Better Start In The Poster War?
It all began as an innocuous battle of ideas between the Congress and BJP on the X. First, it veered around talking points from PM Modi’s speech that the BJP collated to warn of the perils of ideas of majoritarian politics that is being pushed via caste census. The fight intensified as a poster war with the Congress first sharing in its official X handle a picture of PM Modi and Amit Shah — that looked like a movie poster — with the text “PM Narendra Modi as Jumla Boy” written on it. The party captioned the poster with: “Going to hit the election rally soon.”  It followed posters calling Modi the “biggest liar”. Looks like the Congress did not expect a strong counter from the BJP. With festivals of Navaratri and Dussehra round the corner, the BJP came up with a poster that was in line with its battle for Sanatan Dharam; it thought it fit to dub Rahul Gandhi as “new age Ravan”. “He is Evil. Anti-Dharma. Anti-Ram. His aim is to destroy Bharat. Rahul was also dubbed as a George Soros puppet. Realising the potential damage that likeness to Ravan could unleash in heartland states like MP and Rajasthan, Congress leader Jairam Ramesh felt portraying Rahul as Ravan could provoke “violence”. “It is clearly intended to incite and provoke violence against a Congress MP and a former President of the party, whose father and grandmother were assassinated by forces that want to divide India”, he said.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”