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Begging Bowl For Sachin Tendulkar, Amaravati MLAs Novel Protest
Firebrand independent MLA Bachchu Kadu from Maharashtra has organized a novel agitation against cricket icon and Bharat Ratna Sachin Tendulkar for propagating an online gaming company through a TV advertisement. The politician’s organization, Prahar Sanghatana, has kept a collection box called “Bheek Peti” (begging bowl) outside its Ganesh Mandal and declared that the collection will be sent to Sachin in Mumbai. Kadu has repeatedly condemned Sachin’s appearance in a commercial that advertises the online gaming application. He had staged an agitation outside Sachin’s Bandra residence, too. According to Kadu, online gaming is a dangerous addiction, which has resulted in many suicides. It is not proper for Sachin, being a Bharat Ratna, to do such advertisements, the Amaravati MLA said. “We are proud of Sachin as a great cricketer but can’t accept such crass commercialization,” Kadu has emphasized. He declared that he would demand a ban on such commercials and meet the Maharashtra chief minister in this regard soon. Kadu’s agitation has received some support across the state. In Solapur district, he was invited to perform the Ganesh pooja at Akolekati village. After the ceremony, Kadu dropped a hundred rupee note in the bowl and asked his followers to install such bowls at their pandals, too. Kadu said the trend to play online games was increasing with alarming speed and the main victims were the young boys and girls from predominantly poor and lower middle class families.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.