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Cricket Has Made A Solid Move From The Petrodollar To Richie Rich World!
Quite a few events have occurred over the last two days in the cricket world. For straightforward reasons, the news from Durban that the International Cricket Council (ICC) — in which the BCCI Secretary Jay Shah is a Director; he is also the Chairman of the ICC Finance and Commercial Affairs Committee — has resolved to introduce equal prize money structure for winning the title and matches in the ICC events like the World Cup, Twenty20 World Cup and the under 19 World Cup. While this is a happy tidings, the start of the Major League Cricket across the Atlantic is viewed as achieving a breakthrough in the American market. Almost three decades ago, Dr Ali Bacher, a former South Africa captain and marketing genius, had said that only a game of 25 or 20 overs lasting around three hours  — like baseball — could capture the imagination of the Americans. That’s exactly what has happened, albeit after quite a few attempts, and thanks to the considerable interest demonstrated by four IPL franchise teams and also the involvement of Cricket Victoria and Cricket New South Wales in the two other teams. Cricket has now genuinely moved from the petrodollar world to the Richie Rich world! With the blessings of Cricket USA and the ICC, the MLC is poised to become big, with professional cricket making its debut with a match between Texas Super Kings and Los Angeles Knight Riders.
Varun dhawan
Is Varun Dhawan Trying To Reinvent Himself?
Varun Dhawan and Janhvi Kapoor starrer Bawaal directed by Nitesh Tiwari of Dangal fame is a direct OTT release. The trade feels that producer Sajid Nadiadwala took a wise decision on this front as its trailer is unimpressive. But, Nadiadwala has defended his decision by saying that the film needs global reach and OTT is the best platform in today’s time. But nobody is buying it. Thirty-six year old Varun, son of the well-known director David Dhawan and one of the highest paid Bollywood stars (Rs 20 crore), has not had a big hit for quite some time now. His last two releases Jugjugg Jeeyo was an average film while Bhediya a disaster. Ironically, the star who had 11 consecutive box-office successes between 2012 and 2018 (Rajesh Khanna had seven) is finding it difficult to draw audiences to his movies of late. Clearly, Varun seems to be having a bad run. And he is trying to make up for it. He has signed up for Bhediya 2 and the Indian version of Citadel. Besides, he is also donning the producer’s hat and for that project he has roped in the renowned Tamil film director Atlee. It is rumoured that Janhvi may be paired opposite him. People in the trade feel that Varun should focus more on commercial cinema not on OTT platform.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”