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MLC
Cricket Has Made A Solid Move From The Petrodollar To Richie Rich World!
Quite a few events have occurred over the last two days in the cricket world. For straightforward reasons, the news from Durban that the International Cricket Council (ICC) — in which the BCCI Secretary Jay Shah is a Director; he is also the Chairman of the ICC Finance and Commercial Affairs Committee — has resolved to introduce equal prize money structure for winning the title and matches in the ICC events like the World Cup, Twenty20 World Cup and the under 19 World Cup. While this is a happy tidings, the start of the Major League Cricket across the Atlantic is viewed as achieving a breakthrough in the American market. Almost three decades ago, Dr Ali Bacher, a former South Africa captain and marketing genius, had said that only a game of 25 or 20 overs lasting around three hours  — like baseball — could capture the imagination of the Americans. That’s exactly what has happened, albeit after quite a few attempts, and thanks to the considerable interest demonstrated by four IPL franchise teams and also the involvement of Cricket Victoria and Cricket New South Wales in the two other teams. Cricket has now genuinely moved from the petrodollar world to the Richie Rich world! With the blessings of Cricket USA and the ICC, the MLC is poised to become big, with professional cricket making its debut with a match between Texas Super Kings and Los Angeles Knight Riders.
Varun dhawan
Is Varun Dhawan Trying To Reinvent Himself?
Varun Dhawan and Janhvi Kapoor starrer Bawaal directed by Nitesh Tiwari of Dangal fame is a direct OTT release. The trade feels that producer Sajid Nadiadwala took a wise decision on this front as its trailer is unimpressive. But, Nadiadwala has defended his decision by saying that the film needs global reach and OTT is the best platform in today’s time. But nobody is buying it. Thirty-six year old Varun, son of the well-known director David Dhawan and one of the highest paid Bollywood stars (Rs 20 crore), has not had a big hit for quite some time now. His last two releases Jugjugg Jeeyo was an average film while Bhediya a disaster. Ironically, the star who had 11 consecutive box-office successes between 2012 and 2018 (Rajesh Khanna had seven) is finding it difficult to draw audiences to his movies of late. Clearly, Varun seems to be having a bad run. And he is trying to make up for it. He has signed up for Bhediya 2 and the Indian version of Citadel. Besides, he is also donning the producer’s hat and for that project he has roped in the renowned Tamil film director Atlee. It is rumoured that Janhvi may be paired opposite him. People in the trade feel that Varun should focus more on commercial cinema not on OTT platform.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.