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MLC
Cricket Has Made A Solid Move From The Petrodollar To Richie Rich World!
Quite a few events have occurred over the last two days in the cricket world. For straightforward reasons, the news from Durban that the International Cricket Council (ICC) — in which the BCCI Secretary Jay Shah is a Director; he is also the Chairman of the ICC Finance and Commercial Affairs Committee — has resolved to introduce equal prize money structure for winning the title and matches in the ICC events like the World Cup, Twenty20 World Cup and the under 19 World Cup. While this is a happy tidings, the start of the Major League Cricket across the Atlantic is viewed as achieving a breakthrough in the American market. Almost three decades ago, Dr Ali Bacher, a former South Africa captain and marketing genius, had said that only a game of 25 or 20 overs lasting around three hours  — like baseball — could capture the imagination of the Americans. That’s exactly what has happened, albeit after quite a few attempts, and thanks to the considerable interest demonstrated by four IPL franchise teams and also the involvement of Cricket Victoria and Cricket New South Wales in the two other teams. Cricket has now genuinely moved from the petrodollar world to the Richie Rich world! With the blessings of Cricket USA and the ICC, the MLC is poised to become big, with professional cricket making its debut with a match between Texas Super Kings and Los Angeles Knight Riders.
Varun dhawan
Is Varun Dhawan Trying To Reinvent Himself?
Varun Dhawan and Janhvi Kapoor starrer Bawaal directed by Nitesh Tiwari of Dangal fame is a direct OTT release. The trade feels that producer Sajid Nadiadwala took a wise decision on this front as its trailer is unimpressive. But, Nadiadwala has defended his decision by saying that the film needs global reach and OTT is the best platform in today’s time. But nobody is buying it. Thirty-six year old Varun, son of the well-known director David Dhawan and one of the highest paid Bollywood stars (Rs 20 crore), has not had a big hit for quite some time now. His last two releases Jugjugg Jeeyo was an average film while Bhediya a disaster. Ironically, the star who had 11 consecutive box-office successes between 2012 and 2018 (Rajesh Khanna had seven) is finding it difficult to draw audiences to his movies of late. Clearly, Varun seems to be having a bad run. And he is trying to make up for it. He has signed up for Bhediya 2 and the Indian version of Citadel. Besides, he is also donning the producer’s hat and for that project he has roped in the renowned Tamil film director Atlee. It is rumoured that Janhvi may be paired opposite him. People in the trade feel that Varun should focus more on commercial cinema not on OTT platform.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.