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Mumbai Cricket Fans Deserve Pat On The Back
The Mumbai cricket fan deserves a pat on his back for thronging the Wankhede Stadium at Churchgate for the India-Australia one day international on Friday (Mar 17). The Mumbai Cricket Association (MCA) must be thrilled seeing a near full house, all having a gala time for seven hours; the mischief mongers tried to spoil MCA’s party by posting fake pictures of shabby seats at a popular stand. The MCA Secretary Ajinkya Naik said officials visited the stand and found everything spic and span. The spectators got their money’s worth too, seeing the ebb and flow of fortunes before KL Rahul and Ravindra Jadeja got involved in a rescue act initially, steering their team out of troubled waters and then finally giving the finishing touch in the 40th over. But there was so much excitement packed after India chose to bowl winning the toss, all started by the bang-bang going Mitchell Marsh. Then Shane Warne’s ‘Rockstar’ Jadeja rose to the occasion with the white Kookaburra. The match appeared to have swung in Australia’s favour when classy left arm fast bowler Mitchell Starc removed three in his opening burst before Rahul and Jadeja responded with barndoor defence and attractive stroke play. The spectators could not have had a better fill. Looks like the MCA went out of the way to roll out a super pitch that afforded the batters and bowlers a chance to shine.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.