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Collage Maker-22-Dec-2022-06
Rahul Gandhi Pooh-Poohs Corona Concerns; BJP Walks The Talk, Calls Off Its Yatra
Upping pressure on Rahul Gandhi to enforce Covid norms on Bharat Jodo Yatra, the BJP walked the talk by first enforcing Covid restrictions on itself. Yes, the party suspended its “Jan Aakrosh Yatra” that it had launched in Rajasthan on December 1 in view of a rising number of Coronavirus cases globally and in the state. In fact, masks made a comeback in the Parliament with presiding officers ensuring MPs wore masks. “The BJP has suspended Jan Aakrosh Yatra in Rajasthan in the wake of rising number of Covid-19 cases. For the BJP, people come first before politics. For us the safety of people, their health is priority,” announced BJP general secretary Arun Singh. He also described Congress’s Bharat Jodo Yatra as a “morning and evening walk”. The yatra is about to enter Delhi on December 24. Parliamentary Affairs Minister Pralhad Joshi pointed out, “Both the chairs in the Parliament have requested the members to wear face masks during proceedings. But the leaders from the Opposition didn’t wear masks which shows their attitude towards Covid guidelines “On his part, Congress leader Rahul Gandhi dismissed Covid  concerns flagged by the Health Minister Mansukh Mandaviya as BJPs’ new idea to stop his Yatra.”They are scared of India’s truth”. Against the global rise in Covid-19 cases, India has been reporting 153 new cases on an average every day.
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Disha Salian Case Rocks Maharashtra Legislature, Wary Government Cautious
The high-voltage death case of late actor Sushant Singh Rajput’s deceased manager Disha Salian rocked both houses of Maharashtra legislature on Thursday (Dec 22). Attempts to corner each other by the ruling and opposition sides made the day’s proceedings stormy, leading too many angry exchanges. The opposition was extremely agitated when deputy chief minister Devendra Fadnavis announced in the assembly that the case will be handed over to a Special Investigation Team (SIT). Fadnavis was responding to repeated demands from treasury benches to reopen the case with which some prominent names have been connected. Shiv Sena (Uddhav) leader Aaditya Thackeray also is the focus of several allegations in regard to Salian’s death. Opposition Maha Vikas Aghadi (MVA) tried to turn the tables when deputy chairman Neelam Gorhe, a Sena (Uddhav) leader, directed the government to appoint a SIT to probe charges against Sena (Shinde) MP Rahul Shewale, who had levelled grave allegations against Aaditya in Delhi on December 21. Uddhav Sena member Maneesha Kayande and former minister Anil Parab raised the matter in the upper house concerning Shewale without naming him. They alleged that he had been harassing a woman who could not enter Mumbai because of him. Gorhe ordered that the matter should be entrusted to a SIT. Fadnavis later told the council that Gorhe’s directions would be examined by the government for further action. This is seen as a cautious approach by the government about the chair’s fiat.
Customers at the SPR Midnight Carnival
Midnight Carnival Sees Chennai Builder Sell Over 100 Flats In Four Days
Selling is an art. The art of selling has undergone a tremendous transformation over the years. It’s no longer selling. It’s now become marketing. Not just that. Marketing has become innovative. And, it has turned out-of-box as well!  SPR City, Chennai’s premium township developer, has hit upon a novel way to attract flat buyers. It chose to organise a unique midnight carnival, offering special rates for flat owners on walk-ins. The SPR City Experience Centre played host to the Jackpot Midnight Carnival, which was held from 8 pm to 2 am, stretching over four days. Initially scheduled for two days, SPR extended the Carnival to four days in the wake of encouraging response from customers. Over the four days, there were more than 550 customer walk-ins, resulting in over 100 plus bookings. Interestingly enough, over 350 of these walk-ins came in post-midnight and saw the maximum number of bookings.  “We are constantly launching new campaigns to attract prospective customers. This was the latest. The turnout was good and I am happy to see that such an innovative marketing programme held at midnight succeeded in attracting a large number of consumers,” said Navin Ranka, Director, SPR India. SPR India is the developer behind SPR City, Chennai’s largest integrated township. Incidentally, it is coming up on land which once housed the iconic Binny Mills.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”