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Collage Maker-22-Dec-2022-06
Rahul Gandhi Pooh-Poohs Corona Concerns; BJP Walks The Talk, Calls Off Its Yatra
Upping pressure on Rahul Gandhi to enforce Covid norms on Bharat Jodo Yatra, the BJP walked the talk by first enforcing Covid restrictions on itself. Yes, the party suspended its “Jan Aakrosh Yatra” that it had launched in Rajasthan on December 1 in view of a rising number of Coronavirus cases globally and in the state. In fact, masks made a comeback in the Parliament with presiding officers ensuring MPs wore masks. “The BJP has suspended Jan Aakrosh Yatra in Rajasthan in the wake of rising number of Covid-19 cases. For the BJP, people come first before politics. For us the safety of people, their health is priority,” announced BJP general secretary Arun Singh. He also described Congress’s Bharat Jodo Yatra as a “morning and evening walk”. The yatra is about to enter Delhi on December 24. Parliamentary Affairs Minister Pralhad Joshi pointed out, “Both the chairs in the Parliament have requested the members to wear face masks during proceedings. But the leaders from the Opposition didn’t wear masks which shows their attitude towards Covid guidelines “On his part, Congress leader Rahul Gandhi dismissed Covid  concerns flagged by the Health Minister Mansukh Mandaviya as BJPs’ new idea to stop his Yatra.”They are scared of India’s truth”. Against the global rise in Covid-19 cases, India has been reporting 153 new cases on an average every day.
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Disha Salian Case Rocks Maharashtra Legislature, Wary Government Cautious
The high-voltage death case of late actor Sushant Singh Rajput’s deceased manager Disha Salian rocked both houses of Maharashtra legislature on Thursday (Dec 22). Attempts to corner each other by the ruling and opposition sides made the day’s proceedings stormy, leading too many angry exchanges. The opposition was extremely agitated when deputy chief minister Devendra Fadnavis announced in the assembly that the case will be handed over to a Special Investigation Team (SIT). Fadnavis was responding to repeated demands from treasury benches to reopen the case with which some prominent names have been connected. Shiv Sena (Uddhav) leader Aaditya Thackeray also is the focus of several allegations in regard to Salian’s death. Opposition Maha Vikas Aghadi (MVA) tried to turn the tables when deputy chairman Neelam Gorhe, a Sena (Uddhav) leader, directed the government to appoint a SIT to probe charges against Sena (Shinde) MP Rahul Shewale, who had levelled grave allegations against Aaditya in Delhi on December 21. Uddhav Sena member Maneesha Kayande and former minister Anil Parab raised the matter in the upper house concerning Shewale without naming him. They alleged that he had been harassing a woman who could not enter Mumbai because of him. Gorhe ordered that the matter should be entrusted to a SIT. Fadnavis later told the council that Gorhe’s directions would be examined by the government for further action. This is seen as a cautious approach by the government about the chair’s fiat.
Customers at the SPR Midnight Carnival
Midnight Carnival Sees Chennai Builder Sell Over 100 Flats In Four Days
Selling is an art. The art of selling has undergone a tremendous transformation over the years. It’s no longer selling. It’s now become marketing. Not just that. Marketing has become innovative. And, it has turned out-of-box as well!  SPR City, Chennai’s premium township developer, has hit upon a novel way to attract flat buyers. It chose to organise a unique midnight carnival, offering special rates for flat owners on walk-ins. The SPR City Experience Centre played host to the Jackpot Midnight Carnival, which was held from 8 pm to 2 am, stretching over four days. Initially scheduled for two days, SPR extended the Carnival to four days in the wake of encouraging response from customers. Over the four days, there were more than 550 customer walk-ins, resulting in over 100 plus bookings. Interestingly enough, over 350 of these walk-ins came in post-midnight and saw the maximum number of bookings.  “We are constantly launching new campaigns to attract prospective customers. This was the latest. The turnout was good and I am happy to see that such an innovative marketing programme held at midnight succeeded in attracting a large number of consumers,” said Navin Ranka, Director, SPR India. SPR India is the developer behind SPR City, Chennai’s largest integrated township. Incidentally, it is coming up on land which once housed the iconic Binny Mills.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.