cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Untitled (1000 × 900 px) (5)

Thackeray Family Members Adorn Banner Outside Matoshri, Trick To Activate Party Machine

A huge banner has been installed outside Shiv Sena leader Uddhav Thackeray’s residence, ‘Matoshri’ in Bandra East at his own behest. It displays pictures of Balasaheb, Meenaatai, Uddhav himself and Aaditya Thackeray. The 70 feet long and 8 feet broad banner has been put up “to prevent defacing of the area outside Matoshri.” The banner also informs the visitors that it has been arranged by the Sena’s Bandra (East) unit following directions of Uddhav. An ace photographer, Uddhav was unhappy since the area outside his residence was used by various Sena leaders on different occasions like birthdays and anniversaries to display their own images and hoardings. This banner will be a permanent fixture so as to protect the frontage of ‘Matoshri,’ which is regarded like a holy place by Shiv Sainiks. The Sena’s new name, ‘Shiv Sena (Uddhav Balasaheb Thackeray)’ and its election symbol ‘Torch’ have been inscribed prominently on the banner. The imposing artwork has been viewed as a new initiative by the Uddhav Sena to instill fresh confidence in the rank and file to rejuvenate it for the Brihanmumbai Municipal Corporation (BMC) elections though their date is to be announced. Party leaders are in upbeat mood after the unilateral victory of its candidate Rutuja Latke in Andheri (East) assembly by-election last month though they feel the party machine needs to be kept active one way or the other.
Whats_App_Image_2022

Congress In A Cleft Stick On EWS Quota; Could Hurt Its Support Base Among Jats, Lingayats & Marathas

When the Supreme Court upheld the constitutional validity of the Modi Government’s decision to implement 10% reservation in jobs and higher educational institutions for the economically weaker sections (EWS) in the general category, the Congress initially welcomed the court’s ruling. The party even claimed credit for implementation of the reservation meant for the poor among general category people. The 10% quota, based on economic status, excludes the SCs, STs and the OBC, who already have 49.5% seats reserved for them in government jobs and higher education. Congress leader Jairam Ramesh said the amendment was the result of a process initiated in 2005-06 by the Manmohan Singh-led UPA government. The government had appointed a three-member commission, headed by Major General (Retd) SR Sinho which submitted its report in July 2010. Both the Congress and Modi government have cited the Sinho Commission report as the basis for the legislation. Now, it seems the initial enthusiasm for the EWS quota of the Congress has waned and the party is caught in a cleft stick. That is because the DMK is in no mood to implement EWS quota as Tamil Nadu is already providing 69% reservation. The DMK is stoking anti-Brahmin sentiment over EWS. Interestingly, the Congress manifesto for the 2009 and 2014 Lok Sabha elections had taken a different stand. Any anti- EWS stand by the Congress could ultimately hurt its Jat, Lingayat and Maratha support base.
FfiNKovVIAE48fC

After Humiliating Defeat In T20 World Cup Will BCCI & Selection Committee Go For The Jugular?

Will heads roll following the Men in Blue team’s inept display against England in the semi-finals of the ICC Men’s Twenty20 World Cup in Australia? Not just going down to the Jos Buttler-led team, but beaten hollow defending a competitive total of 168 was most disappointing, which mirrored the inability of the bowling department to rise above the commonplace. The discerning were quite appalled at the team’s think tank for ignoring the claims of leg spinner Yuzvendra Chahal right across the tournament. Rishabh Pant and Chahal ought to have been given permanency on the back of Pant’s run-getting ability on Australian pitches and the potential of Chahal in the big grounds. The BCCI whose president now is Roger Binny and the selection committee must look for ways to cause a big churn in the composition of the white ball teams. Hardik Pandya has to be the front-runner to take over as Twenty20 captain. Perhaps also the one day format should his back does not flare up.  The team needs to come out of the stereotype. The choices are limited; Pant has been named the vice-captain of the white ball teams and he could be given a run before next year’s World Cup in India. The BCCI is not known for knee jerk reactions… but fresh ideas are the need of the hour.
Untitled (1000 × 900 px)

EPS Determined To Keep Door Shut On OPS, Sasikala

Edappadi Palaniswami (EPS) is determined to fork out on his own path if the BJP pushes him too hard to take back OPS and Sasikala to make a united AIADMK. If push comes to shove, EPS will not hesitate to break the alliance with the BJP provided he is secure in the legal status quo of his heading the party with the Two Leaves symbol and the Lloyds Road HQ. The local BJP chief K Annamalai asserted recently that the BJP-AIADMK alliance is intact and that the AIADMK lead by EPS will lead that alliance into the 2024 Lok Sabha elections. The national leadership seems, however, to favour a united AIADMK party along with the two politicians who are right now out in the cold – OPS and Sasikala. OPS made a show of going out to meet Amit Shah at the India Cements diamond jubilee celebrations but all he got was a perfunctory greeting from the Home Minister who later went into a huddle with his own party men in Chennai rather than invite allies over. The Prime Minister was in Tamil Nadu too but on a schedule in four states in two days too busy to pay much attention to Tamil Nadu politics.
ou4g8qoX_400x400

When Biryani Robbed Tamil Nadu Minister Of His Audience

Our voters are very clear about what they want, when they want. This single-minded focus makes mincemeat chunks out of the best laid plans of er…mice and men. Take the case of Tamil Nadu’s Revenue Minister KKSSR Ramachandran and his well-planned address to his constituency in a marriage hall at Tenkasi’s Alangulam, clutching his eloquently prepared keynote address, intended to delight his eager audience. DMK District Secretary, Siva Padmanabhan, wanting to please his boss and other DMK functionaries, announced, “We want to celebrate our election victory. Our generous Presidium chairman has arranged a sumptuous non-vegetarian feast, cooked with 22 goats and many chickens for you, our cadres”. Good intentions can go horribly wrong when hit by bad timing. No sooner had he said non-veg biryani the crowd deserted the hall and ran towards the dining hall, drawn by the irresistible Biryani aroma. A stricken Ramachandran was heard extorting the crowd “Friends, please remain seated. The Biriyani will be there for later “. He looked crestfallen as the audience was in no mood for speech. Reality hurts. Ramachandran learnt his lesson – the best way to a voter’s heart is the stomach but timing is very important.

TRENDS & VIEWS

Technology Cannot Disrupt Original Content Provider: Short Post Editor

They say time flies. How true!  Today is our #SecondAnniversary. Two years back at the height of Covid-19 Pandemic when lockdown was the way of life we took a leap of faith and launched Short Post (Jan 28, 2021), the first-of-its-kind website in the country that focuses on Authentic Gossip. The Oxymoron is deliberate. Well, the response has been quite encouraging. That’s what has kept us going. Till date we have posted close to 2000 stories in the areas of Politics, Business, Entertainment and Sports. Each insightful story of around 225 words has been contributed by Senior Editors. There is a sense of satisfaction of creating a new segment in the market – authentic gossip — and in the process creating a brand (in a limited sense), creating demand (readers) and creating supply (writers). Well known advertisers — IDFC FIRST Bank, ICICI Lombard – supported us.  And that really boosted our confidence. Thank you!

So here we are raring to go.  But, when I look at the media landscape the disruption is indeed fast and furious. Technology is playing a very big role in how content will be consumed. In the past, we have seen how social media has disrupted the media world. Now, everybody is saying the same thing about ChatGPT. It has reached 1 million users in five days. Its scorching pace of growth is indeed frightening and will disrupt the media industry big time. My limited argument is can it do investigative stories, write gossip items using the digital world ecosystem. Unlikely. Clearly, the original content has to be created first — only then can ChatGPT do the magic. That’s what we promise to do – focus on original content.

Before I sign off, I am reminded of an old advertisement of the early sixties: “Avis is only No.2 in rent a cars. So we try harder”. Likewise I can say, we are two years old and we are trying even harder to be relevant to you readers.