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CSKNEWS
CSK Moves Beyond Indian Shores, To Play In Cricket South Africa Tournament
Chennai Super Kings (CSK), an IPL franchise, is going global with the landing of a licence to participate in the CSA (Cricket South Africa) league in the city of Johannesburg. The 1st edition of the CSA tournament is likely to take place in January and February 2023. As it spreads its wings, CSK also appears to be conscious of the need to beef up its backend infrastructure. It is in the process of creating a high-performance centre on its land at Navalur near Chennai for providing state-of-the-art training facilities to cricketers and sports persons. The training facility will also have a sports complex and a cricket ground for Chennai Super Kings to have their pre-match practice sessions. The company has initiated steps to create the infrastructure towards this initiative. CSK has, in fact, floated a fully-owned subsidiary Superking Ventures Private Limited (SVPL). Incorporated on February 2, 2022, it is headed by KS Viswanathan (Kasi). Significantly enough, this new subsidiary has already provided a loan of Rs 190.70 lakhs to contractors. CSK has launched a Super Kings Academy to nurse young talents.  It has a tournament for corporations. It also has gotten into other franchise sports. Well, the newly-formed subsidiary could well be the fulcrum for all its new initiatives. CSK smells opportunities aplenty, it appears.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.