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CSKNEWS
CSK Moves Beyond Indian Shores, To Play In Cricket South Africa Tournament
Chennai Super Kings (CSK), an IPL franchise, is going global with the landing of a licence to participate in the CSA (Cricket South Africa) league in the city of Johannesburg. The 1st edition of the CSA tournament is likely to take place in January and February 2023. As it spreads its wings, CSK also appears to be conscious of the need to beef up its backend infrastructure. It is in the process of creating a high-performance centre on its land at Navalur near Chennai for providing state-of-the-art training facilities to cricketers and sports persons. The training facility will also have a sports complex and a cricket ground for Chennai Super Kings to have their pre-match practice sessions. The company has initiated steps to create the infrastructure towards this initiative. CSK has, in fact, floated a fully-owned subsidiary Superking Ventures Private Limited (SVPL). Incorporated on February 2, 2022, it is headed by KS Viswanathan (Kasi). Significantly enough, this new subsidiary has already provided a loan of Rs 190.70 lakhs to contractors. CSK has launched a Super Kings Academy to nurse young talents.  It has a tournament for corporations. It also has gotten into other franchise sports. Well, the newly-formed subsidiary could well be the fulcrum for all its new initiatives. CSK smells opportunities aplenty, it appears.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.