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CSK Moves Beyond Indian Shores, To Play In Cricket South Africa Tournament
Chennai Super Kings (CSK), an IPL franchise, is going global with the landing of a licence to participate in the CSA (Cricket South Africa) league in the city of Johannesburg. The 1st edition of the CSA tournament is likely to take place in January and February 2023. As it spreads its wings, CSK also appears to be conscious of the need to beef up its backend infrastructure. It is in the process of creating a high-performance centre on its land at Navalur near Chennai for providing state-of-the-art training facilities to cricketers and sports persons. The training facility will also have a sports complex and a cricket ground for Chennai Super Kings to have their pre-match practice sessions. The company has initiated steps to create the infrastructure towards this initiative. CSK has, in fact, floated a fully-owned subsidiary Superking Ventures Private Limited (SVPL). Incorporated on February 2, 2022, it is headed by KS Viswanathan (Kasi). Significantly enough, this new subsidiary has already provided a loan of Rs 190.70 lakhs to contractors. CSK has launched a Super Kings Academy to nurse young talents.  It has a tournament for corporations. It also has gotten into other franchise sports. Well, the newly-formed subsidiary could well be the fulcrum for all its new initiatives. CSK smells opportunities aplenty, it appears.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”