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Collage Maker-25-Aug-2022-05
High Import Duty Gives Big Boost To Domestic Toy Manufacturers
The Indian toy business is turning traditional. This festival season look out for Lagori games, spinning tops and Gilly-Danda from Funskool. Check out Hasbro’s Monopoly which has Indian cities and locations in Tamil, Malayalam, Telugu and Kannada. Also, Shumee Toys is lining up Janmashtami picture collections and board games on Ramayana and Indian fables this Diwali. The industry owes its new outlook to the hike in import duty from 20% to 60% and introduction of BIS trademark certification. This ensured that low quality imported toys especially from China took a hit. The $ 1-billion Indian Toy industry is no longer a small business, it is set to double by 2025, according to the FICCI-KPMG report. This is still considered minuscule going by the world business which is set to touch the $ 230.64 billion by 2028 from $ 141.08 billion in 2021. Today the unorganised sector has cornered about 90% of the $1 billion Indian toy market. And BIS has issued 800 licences to toy makers. This has resulted in a wave of innovation among desi toy makers. The new products reflect Indian culture and popular themes from various regions of India. The spike in business has also seen big players like Reliance Brands takeover UK toy retailer Hamleys, and pick up 40% in Italian toy maker Plastic Legno SPA’s manufacturing business in India.
Collage Maker-26-Aug-2022-05
Uddhav Teams Up With Sambhaji Brigade, Eyebrows Raised
The Shiv Sena faction under Uddhav Thackeray has joined hands with Sambhaji Brigade to form a new equation in Maharashtra politics. The Brigade has been a controversial outfit which once upon a time had warned Uddhav to remove his father Balasaheb’s picture from the frontage of Shiv Sena Bhavan since it was above the portrait of Chhatrapati Shivaji Maharaj. Various BJP leaders have said that the alliance will not benefit Uddhav at all. Uddhav and Brigade president Manoj Akhare made the announcement of their alliance on Friday (Aug 26), signaling a major shift in the state politics in the near future. The Uddhav faction is already battered because of the rebellion by chief minister Eknath Shinde and his loyal band of 50 MLAs. His decision to go along with the Brigade will prove an acid test since his other two partners, the Congress and the NCP, had kept the Brigade scrupulously away all these years. Akhare said the Brigade and the Sena will contest coming elections jointly. Uddhav’s decision to take the Brigade along has been viewed by some as an attempt to play the ‘Maratha Card’ from now on. The powerful caste had been backing BJP leader Devendra Fadnavis for his strong advocacy for reservations for the Marathas. Uddhav will try to wean away this factor, it is felt.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.