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Collage Maker-25-Aug-2022-05
High Import Duty Gives Big Boost To Domestic Toy Manufacturers
The Indian toy business is turning traditional. This festival season look out for Lagori games, spinning tops and Gilly-Danda from Funskool. Check out Hasbro’s Monopoly which has Indian cities and locations in Tamil, Malayalam, Telugu and Kannada. Also, Shumee Toys is lining up Janmashtami picture collections and board games on Ramayana and Indian fables this Diwali. The industry owes its new outlook to the hike in import duty from 20% to 60% and introduction of BIS trademark certification. This ensured that low quality imported toys especially from China took a hit. The $ 1-billion Indian Toy industry is no longer a small business, it is set to double by 2025, according to the FICCI-KPMG report. This is still considered minuscule going by the world business which is set to touch the $ 230.64 billion by 2028 from $ 141.08 billion in 2021. Today the unorganised sector has cornered about 90% of the $1 billion Indian toy market. And BIS has issued 800 licences to toy makers. This has resulted in a wave of innovation among desi toy makers. The new products reflect Indian culture and popular themes from various regions of India. The spike in business has also seen big players like Reliance Brands takeover UK toy retailer Hamleys, and pick up 40% in Italian toy maker Plastic Legno SPA’s manufacturing business in India.
Collage Maker-26-Aug-2022-05
Uddhav Teams Up With Sambhaji Brigade, Eyebrows Raised
The Shiv Sena faction under Uddhav Thackeray has joined hands with Sambhaji Brigade to form a new equation in Maharashtra politics. The Brigade has been a controversial outfit which once upon a time had warned Uddhav to remove his father Balasaheb’s picture from the frontage of Shiv Sena Bhavan since it was above the portrait of Chhatrapati Shivaji Maharaj. Various BJP leaders have said that the alliance will not benefit Uddhav at all. Uddhav and Brigade president Manoj Akhare made the announcement of their alliance on Friday (Aug 26), signaling a major shift in the state politics in the near future. The Uddhav faction is already battered because of the rebellion by chief minister Eknath Shinde and his loyal band of 50 MLAs. His decision to go along with the Brigade will prove an acid test since his other two partners, the Congress and the NCP, had kept the Brigade scrupulously away all these years. Akhare said the Brigade and the Sena will contest coming elections jointly. Uddhav’s decision to take the Brigade along has been viewed by some as an attempt to play the ‘Maratha Card’ from now on. The powerful caste had been backing BJP leader Devendra Fadnavis for his strong advocacy for reservations for the Marathas. Uddhav will try to wean away this factor, it is felt.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.