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Collage Maker-25-Aug-2022-05
High Import Duty Gives Big Boost To Domestic Toy Manufacturers
The Indian toy business is turning traditional. This festival season look out for Lagori games, spinning tops and Gilly-Danda from Funskool. Check out Hasbro’s Monopoly which has Indian cities and locations in Tamil, Malayalam, Telugu and Kannada. Also, Shumee Toys is lining up Janmashtami picture collections and board games on Ramayana and Indian fables this Diwali. The industry owes its new outlook to the hike in import duty from 20% to 60% and introduction of BIS trademark certification. This ensured that low quality imported toys especially from China took a hit. The $ 1-billion Indian Toy industry is no longer a small business, it is set to double by 2025, according to the FICCI-KPMG report. This is still considered minuscule going by the world business which is set to touch the $ 230.64 billion by 2028 from $ 141.08 billion in 2021. Today the unorganised sector has cornered about 90% of the $1 billion Indian toy market. And BIS has issued 800 licences to toy makers. This has resulted in a wave of innovation among desi toy makers. The new products reflect Indian culture and popular themes from various regions of India. The spike in business has also seen big players like Reliance Brands takeover UK toy retailer Hamleys, and pick up 40% in Italian toy maker Plastic Legno SPA’s manufacturing business in India.
Collage Maker-26-Aug-2022-05
Uddhav Teams Up With Sambhaji Brigade, Eyebrows Raised
The Shiv Sena faction under Uddhav Thackeray has joined hands with Sambhaji Brigade to form a new equation in Maharashtra politics. The Brigade has been a controversial outfit which once upon a time had warned Uddhav to remove his father Balasaheb’s picture from the frontage of Shiv Sena Bhavan since it was above the portrait of Chhatrapati Shivaji Maharaj. Various BJP leaders have said that the alliance will not benefit Uddhav at all. Uddhav and Brigade president Manoj Akhare made the announcement of their alliance on Friday (Aug 26), signaling a major shift in the state politics in the near future. The Uddhav faction is already battered because of the rebellion by chief minister Eknath Shinde and his loyal band of 50 MLAs. His decision to go along with the Brigade will prove an acid test since his other two partners, the Congress and the NCP, had kept the Brigade scrupulously away all these years. Akhare said the Brigade and the Sena will contest coming elections jointly. Uddhav’s decision to take the Brigade along has been viewed by some as an attempt to play the ‘Maratha Card’ from now on. The powerful caste had been backing BJP leader Devendra Fadnavis for his strong advocacy for reservations for the Marathas. Uddhav will try to wean away this factor, it is felt.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”