cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
rahul priyanka blue
tr_kanimozhi
ajit pawar_030
uddhav thackeray_012
icc trophy
tollywood
vidhan bhavan
police parliament
congress protest
ashwin_011
Ce6DTEWjVsSyh2zp
Post Partha Debacle, Didi On The Path Of Image Correction
The three-time chief minister of West Bengal and Trinamool Congress supremo Mamata Banerjee who had over the years made a clean image of her trademark white cotton sari and rubber chappals is on a path of image correction after the recent recovery of Rs 50 crore allegedly accumulated by her senior cabinet minister Partha Chatterjee. Right now, despite sacking Parthda (as referred to by Didi), the TMC supremo needs to rebuild her image with the Opposition parties. After her thumping hat-trick win in Assembly Polls last year, Mamata was upbeat and confident of taking her brand national and becoming the fulcrum of the Opposition’s planned league against Prime Minister Modi for the 2024 general election. But the TMC chief still does not hold all the cards in the fight against BJP and needs to build bridges with the rest of the Opposition. Mamata will be in Delhi from August 4-8, says party source. Though the official reason for her visit is to boost the confidence of TMC MPs who have been at the forefront of protests against the Modi government. Also, her meeting with Congress President Sonia Gandhi remains unclear due to TMC’s strained relationship with Congress. It is also being said that the TMC chief is likely to make an appearance in the Central Hall of the Parliament.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.