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Is CPI(M) In West Bengal Still Basking In Its Past Glory?
The CPI (M) in West Bengal is currently under extreme political crisis after being completely whitewashed in the 2021 Bengal Assembly Election. With no MLAs at the Assembly, the party has been trying desperately to reach out to the grassroot level and increase their public relations by highlighting the achievements of the 34 years of Left Front regime. Lack of leaders with the stature of someone like the late chief minister and CPI (M) patriarch Jyoti Basu and his successor Buddhadeb Bhattacharjee, the party continues to highlight upon their 34 years of Left Front regime. Moreover, it celebrated the anniversary of the establishment of the first Left Front government. Numerous social media posts and videos were shared along with the talk shows participated by former Left Front chairman Biman Bose, former Left Front minister and senior leaders Surjya Kanta Mishra, Ashok Bhattacharya and others. Significantly, Bhattacharjee still remains still the go-to person, despite staying away from public limelight since leaving office in 2011. The party made an interesting choice, when it urged the 78-year-old ailing Bhattacharjee to address the 11th All India Conference of the CPI (M)’s youth wing the Democratic Youth Federation of India recently held in Kolkata. For a party that is now looking to gain a toehold in the state after over a decade of continuous electoral reverses, has also held ahead several events on the occasion of Jyoti Basu’s 109th Birth Anniversary.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.