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Rousing Reception To Droupadi Murmu In Ranchi Gives Cong Heebie-Jeebies, Fears A Maharashtra Redux In Jharkhand
NDA presidential candidate Droupadi Murmu’s visit to Ranchi to seek electoral support from MPs and MLAs of Jharkhand was a resounding success. She not only managed to strike an emotional  chord with her electors as she disclosed that she was connected to Jharkhand by blood as her grandmother belonged to the state but seems to have also got assurance of support from the ruling  Jharkhand Mukti Morcha (JMM). Murmu, who was the Governor of Jharkhand (2015- 2021) shared with the NDA legislators that when she was declared as candidate, she had shared her apprehension with PM Narendra Modi about her ability to do justice to the responsibilities of the high office. To this Modi had told her that “The Constitution will guide and show you the right path.” He had also recalled how she had groomed “Jharkhand while being Governor”. During her stint, Murmu handled ticklish legislation issues amending tenancy laws. Significantly, Murmu called on JMM supremo Shibu Soren and his son Chief Minister Hemant Soren seeking their support. She was welcomed by the Soren duo at the Chief Minister’s residence. Though JMM-Congress is only a post poll alliance, and 18 Congress MLAs backing isn’t a big deal, state Congress Rajesh Thakur is already uncomfortable at the thought of JMM keeping away from UPA candidate. Is it because it could be a redux of Maharashtra once again?
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Odisha CM Naveen Patnaik Unfazed With BJP’s Plan To Make Monsoon Session Stormy
Even though the Prime Minister Narendra Modi and Odisha Chief Minister Naveen Patnaik have a good equation, that has not stopped BJP from trying to foist its flag in the state.  So every time there is an election in the state, BJP puts all its might only to come a cropper. Patnaik is a revered leader who has transformed Odisha which is helping the common man. BJP’s goal was to emerge as an alternative to the Naveen Patnaik-led Biju Janata Dal (BJD) in Odisha by 2024. Now that seems to be impossible given the fact BJD swept the panchayat and urban elections a few months back thereby derailing BJPs  ‘look east’ campaign. But BJP is not giving up easily. Its State President Sameer Mohanty, National Vice President Baijayant Panda and Odisha State BJP in-charge Vijaypal Singh Tomar have jointly prepared a 3-month strategy to make the monsoon session stormy. This plan will see BJP raise its decibel level on Mahanadi water dispute, power outages, unemployment, mineral theft, PMAY corruption, law and order, tender fixing including Naveen babu’s foreign trip. BJD seems unfazed since it is well-versed in handling opposition darts.  One has to wait and watch whether BJP’s going for the jugular strategy yields dividends?
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Fait Accompli Plight For Offie Ravichandran Ashwin At Edgbaston
The Virat Kohli-Ravi Shastri deduction in the English summer last year that Ravichandran Ashwin does not fit into the scheme of things for the Tests at Trent Bridge, Lord’s, Headingley and The Oval was assumed to be based on the conditions — weather and pitch. A like call was taken by the new combo in Jasprit Bumrah and Rahul Dravid for the newly time-tabled fifth Test at Edgbaston. They had no qualms to keep India’s most successful off-spinner on the fringes. It’s anybody’s guess as to what Rohit Sharma would have done had he not been struck by the Covid-19 bug and rendered hors de combat. On his part, Shastri, in front of the microphone at Edgbaston, explained the difficulties of leaving Ashwin out of the playing XI; he touched upon cloud cover etc.  It was a fait accompli plight for Ashwin though, once his name was not inked in the first eleven at Edgbaston. “Field the best XI” has been the refrain from experts, including the SONY Sports commentator, Graeme Swann, England’s most successful off spinner. Point blank he said, it will be crazy to leave out Ashwin from any Test India plays. Ashwin has played a Test at Edgbaston and the numbers he delivered in 2018 were: 4/62 and 3/59! His victims were Cook, Buttler, Stokes and Broad and Cook, Root and Jennings.
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India Cements Leverages Cricket Brand CSK, Launches New Product Line
It did poorly in the last edition of the IPL (Indian Premier League). That has not in any way brought down its brand equity, however. Proof of the pudding is in eating it is said. If at all any proof is required, here is the latest. For the first time perhaps in the annals of the IPL team Chennai Super Kings (CSK), its original franchisee owner, The India Cements Ltd (ICL), chose to leverage the CSK brand name and launched a new product sometime in the middle of March this year.  India Cements launched on March 16, 2022, Conkrete Super King (CSK), a new brand of cement, across the country. Touted as a one-stop concrete solution – from foundation to roof, the launch of Conkrete Super Kings was followed by some aggressive digital campaigns, digital advertisements, hoardings, jingles et al. Well, the CSK brand of cement has sold one lakh tonnes since March when it was launched. The CSK brand launch has, coincidentally, seen India Cements beefing up its marketing apparatus. The N Srinivasan-led cement major has strengthened its marketing and sales force by recruiting a number of foot soldiers to give brand CSK a big push in the marketplace.  A new-found focus is certainly on to give CSK cement an all-India visibility. Well, the numbers appear to be encouraging for the ICL mandarins.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.