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Rousing Reception To Droupadi Murmu In Ranchi Gives Cong Heebie-Jeebies, Fears A Maharashtra Redux In Jharkhand
NDA presidential candidate Droupadi Murmu’s visit to Ranchi to seek electoral support from MPs and MLAs of Jharkhand was a resounding success. She not only managed to strike an emotional  chord with her electors as she disclosed that she was connected to Jharkhand by blood as her grandmother belonged to the state but seems to have also got assurance of support from the ruling  Jharkhand Mukti Morcha (JMM). Murmu, who was the Governor of Jharkhand (2015- 2021) shared with the NDA legislators that when she was declared as candidate, she had shared her apprehension with PM Narendra Modi about her ability to do justice to the responsibilities of the high office. To this Modi had told her that “The Constitution will guide and show you the right path.” He had also recalled how she had groomed “Jharkhand while being Governor”. During her stint, Murmu handled ticklish legislation issues amending tenancy laws. Significantly, Murmu called on JMM supremo Shibu Soren and his son Chief Minister Hemant Soren seeking their support. She was welcomed by the Soren duo at the Chief Minister’s residence. Though JMM-Congress is only a post poll alliance, and 18 Congress MLAs backing isn’t a big deal, state Congress Rajesh Thakur is already uncomfortable at the thought of JMM keeping away from UPA candidate. Is it because it could be a redux of Maharashtra once again?
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Odisha CM Naveen Patnaik Unfazed With BJP’s Plan To Make Monsoon Session Stormy
Even though the Prime Minister Narendra Modi and Odisha Chief Minister Naveen Patnaik have a good equation, that has not stopped BJP from trying to foist its flag in the state.  So every time there is an election in the state, BJP puts all its might only to come a cropper. Patnaik is a revered leader who has transformed Odisha which is helping the common man. BJP’s goal was to emerge as an alternative to the Naveen Patnaik-led Biju Janata Dal (BJD) in Odisha by 2024. Now that seems to be impossible given the fact BJD swept the panchayat and urban elections a few months back thereby derailing BJPs  ‘look east’ campaign. But BJP is not giving up easily. Its State President Sameer Mohanty, National Vice President Baijayant Panda and Odisha State BJP in-charge Vijaypal Singh Tomar have jointly prepared a 3-month strategy to make the monsoon session stormy. This plan will see BJP raise its decibel level on Mahanadi water dispute, power outages, unemployment, mineral theft, PMAY corruption, law and order, tender fixing including Naveen babu’s foreign trip. BJD seems unfazed since it is well-versed in handling opposition darts.  One has to wait and watch whether BJP’s going for the jugular strategy yields dividends?
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Fait Accompli Plight For Offie Ravichandran Ashwin At Edgbaston
The Virat Kohli-Ravi Shastri deduction in the English summer last year that Ravichandran Ashwin does not fit into the scheme of things for the Tests at Trent Bridge, Lord’s, Headingley and The Oval was assumed to be based on the conditions — weather and pitch. A like call was taken by the new combo in Jasprit Bumrah and Rahul Dravid for the newly time-tabled fifth Test at Edgbaston. They had no qualms to keep India’s most successful off-spinner on the fringes. It’s anybody’s guess as to what Rohit Sharma would have done had he not been struck by the Covid-19 bug and rendered hors de combat. On his part, Shastri, in front of the microphone at Edgbaston, explained the difficulties of leaving Ashwin out of the playing XI; he touched upon cloud cover etc.  It was a fait accompli plight for Ashwin though, once his name was not inked in the first eleven at Edgbaston. “Field the best XI” has been the refrain from experts, including the SONY Sports commentator, Graeme Swann, England’s most successful off spinner. Point blank he said, it will be crazy to leave out Ashwin from any Test India plays. Ashwin has played a Test at Edgbaston and the numbers he delivered in 2018 were: 4/62 and 3/59! His victims were Cook, Buttler, Stokes and Broad and Cook, Root and Jennings.
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India Cements Leverages Cricket Brand CSK, Launches New Product Line
It did poorly in the last edition of the IPL (Indian Premier League). That has not in any way brought down its brand equity, however. Proof of the pudding is in eating it is said. If at all any proof is required, here is the latest. For the first time perhaps in the annals of the IPL team Chennai Super Kings (CSK), its original franchisee owner, The India Cements Ltd (ICL), chose to leverage the CSK brand name and launched a new product sometime in the middle of March this year.  India Cements launched on March 16, 2022, Conkrete Super King (CSK), a new brand of cement, across the country. Touted as a one-stop concrete solution – from foundation to roof, the launch of Conkrete Super Kings was followed by some aggressive digital campaigns, digital advertisements, hoardings, jingles et al. Well, the CSK brand of cement has sold one lakh tonnes since March when it was launched. The CSK brand launch has, coincidentally, seen India Cements beefing up its marketing apparatus. The N Srinivasan-led cement major has strengthened its marketing and sales force by recruiting a number of foot soldiers to give brand CSK a big push in the marketplace.  A new-found focus is certainly on to give CSK cement an all-India visibility. Well, the numbers appear to be encouraging for the ICL mandarins.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.