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Didi Leaves Nothing To Chance, Hits Campaign Trail For 2023 Panchayat Polls
Looks like Trinamool Congress Supremo and West Bengal chief minister Mamata Banerjee is taking no chance as far as elections in her state are concerned. Panchayat polls are in 2023 but Didi is already in an election mode. She plans to visit every district in the state so as to establish direct contacts with TMC booth-level workers and voters. This early preparation by Didi is for several reasons. First, to take stock of the implementation of her government’s development schemes and glean whether local leaders and administration are working in tandem. Second, to nip factional feuds within TMC. Third, to weed out corruption from the grassroots level. Above all, Didi has recruited a special force from outside to give her reports without dilution of what’s happening within her party at all levels. Didi who kicked off her panchayat campaign visiting the Jangalmahal areas in the Jhargram district is likely to visit all 23 districts of the state. Her one message to her party workers is: ensure panchayat polls are peaceful unlike 2018, which was marred by violence and opposition not allowed to contest. That poll violence cost the TMC dearly in the 2019 Lok Sabha elections where it lost 16 seats – from 38 it was down to 22 seats. This worked to BJPs advantage, winning 18 seats. Didi cannot afford that mistake again.

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Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.