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Naveen Jindal and Nupur Sharma
After Nupur-Jindal Loud Thinking Courts International Ire, BJP To Monitor Spokepersons, Mind Their Language
Post the embarrassment of fire-fighting utterances of the now sacked party voices Nupur Sharma and Naveen Jindal, the BJP has come up with new guidelines for its spokespersons appearing on TV shows. As per the new guidelines, only the official spokespersons and panelists will now be allowed to appear on TV debates. The party’s media cell has been charged with assigning spokespersons for the talk shows on TV channels.  The party will once again go back to the old system when spokespersons were briefed by senior leaders or ministers such as the late Arun Jaitley or Sushma Swaraj. Looks like the media cell will once again be guided by senior party leaders or ministers.  For a while spokespersons have been operating autonomously, relying on their own understanding of the subject. The media cell has been sorely missing critical inputs of someone like Shrikant Sharma — now a minister in the Yogi Government — who used to give briefs to spokespersons before they went on air. Sharma used to ensure that no one crossed the line or made any controversial comment.  As per the new advisory, spokespersons have been advised to research on the topic of debate before they go on air and prepare themselves keeping in mind the party line.
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IT Sector Attrition Rates At All Time High, Demand For Experienced Employees Shoots Up, As Corporates Sigh!
The high attrition levels in the IT industry is turning into a big headache for corporates. Big IT companies like Cognizant, Infosys, TCS, Capgemini, Wipro are witnessing an exodus of employees with five years of experience or more. The reason is amply clear, as salaries have jumped up after the long Covid break. Cognizant saw attrition levels of 40%, Infosys @ 25% and TCS @ 15% to name just a few.  Earlier, someone with five years of experience earned Rs 24-25 lakh per annum. Now the salaries for the same level and experience net an employee Rs 30-38 lakh per annum.  It is not clear if the same is happening for higher level jobs in IT companies but, this is good news for engineering graduates. The IT sector has been a mass recruiter for some years now contributing to 5% of the Indian GDP. But it was saturating with only good skilled IT engineers in demand. All this was before the Covid-19 pandemic. The U.S. produces around one lakh engineers per year in a $ 16 trillion economy. And India produces 15 lakh engineers in a $ 2 trillion economy. With manufacturing, electrical and civil taking a back seat as employment generators, it was the IT sector that has been the saving grace for some time now.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.