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Naveen Jindal and Nupur Sharma
After Nupur-Jindal Loud Thinking Courts International Ire, BJP To Monitor Spokepersons, Mind Their Language
Post the embarrassment of fire-fighting utterances of the now sacked party voices Nupur Sharma and Naveen Jindal, the BJP has come up with new guidelines for its spokespersons appearing on TV shows. As per the new guidelines, only the official spokespersons and panelists will now be allowed to appear on TV debates. The party’s media cell has been charged with assigning spokespersons for the talk shows on TV channels.  The party will once again go back to the old system when spokespersons were briefed by senior leaders or ministers such as the late Arun Jaitley or Sushma Swaraj. Looks like the media cell will once again be guided by senior party leaders or ministers.  For a while spokespersons have been operating autonomously, relying on their own understanding of the subject. The media cell has been sorely missing critical inputs of someone like Shrikant Sharma — now a minister in the Yogi Government — who used to give briefs to spokespersons before they went on air. Sharma used to ensure that no one crossed the line or made any controversial comment.  As per the new advisory, spokespersons have been advised to research on the topic of debate before they go on air and prepare themselves keeping in mind the party line.
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IT Sector Attrition Rates At All Time High, Demand For Experienced Employees Shoots Up, As Corporates Sigh!
The high attrition levels in the IT industry is turning into a big headache for corporates. Big IT companies like Cognizant, Infosys, TCS, Capgemini, Wipro are witnessing an exodus of employees with five years of experience or more. The reason is amply clear, as salaries have jumped up after the long Covid break. Cognizant saw attrition levels of 40%, Infosys @ 25% and TCS @ 15% to name just a few.  Earlier, someone with five years of experience earned Rs 24-25 lakh per annum. Now the salaries for the same level and experience net an employee Rs 30-38 lakh per annum.  It is not clear if the same is happening for higher level jobs in IT companies but, this is good news for engineering graduates. The IT sector has been a mass recruiter for some years now contributing to 5% of the Indian GDP. But it was saturating with only good skilled IT engineers in demand. All this was before the Covid-19 pandemic. The U.S. produces around one lakh engineers per year in a $ 16 trillion economy. And India produces 15 lakh engineers in a $ 2 trillion economy. With manufacturing, electrical and civil taking a back seat as employment generators, it was the IT sector that has been the saving grace for some time now.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.