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Sasikala
BJP Keeps TN Options Close Gated, No Sasikala Card As Long As EPS-OPS Stay United
The BJP has devised a master plan for the three southern States that are the last bastions against the right – Andhra, Kerala and Tamil Nadu. The party has been stepping on the toes of regional parties, predominantly in Tamil Nadu, where they have been showing a tendency of setting the cat among the pigeons. The latest friction concerns former Jayalalithaa confidante VK Sasikala. When asked whether the BJP would accept her into their party, Nainar Nagendran said that indeed they would. This set off tremors with senior AIADMK leader C Ponnaiyan wondering whether the growth of BJP was good for the State’s two Dravidian majors who have been ruling the roost alternately over the last 55 years. BJP chief Annamalai stepped in to clarify that the comment represented an individual viewpoint and that only the BJP’s Parliamentary board may decide on high-profile political entrants. So long as the two former CMs – EPS and OPS – stay glued together, there is little threat of BJP admitting the eternal political wannabe Sasikala – a backroom manipulator until her attempt at becoming CM was shot down by the top court. PM Narendra Modi also wants the AIADMK honchos to stay united and not be drawn into divisions. But, in case a split does come about, the BJP might just use the Sasikala card.
Paints
Grasim Dons War Paint With Rs 5000 Crore Budget, As Asian Paints Looks Outside The Segment
For decades, Asian Paints has led the pack in the Rs 60,000-crore plus paint industry. But with Grasim Industries, part of the Aditya Birla Group setting its sights higher, the competition will intensify.  Grasim has chalked up a Rs 5000-crore investment plan in the decorative segment which is growing at 11% per annum. This announcement by Grasim which has heft and gravitas to disrupt the market made competitors like Asian Paints, Berger Paints, Kansai Nerolac and Akzo Nobel sit up and take notice. Grasim’s foray into the segment will be backed by their existing leadership in cement, white cement and putty business. Paint is a high growth market and the pie is large enough for everyone to share, industry observers say. There is no denying that leaders like Asian Paints will not find the going easy anymore. Sajjan Jindal group’s JSW has also entered the space, so cut-throat competition is bound to see ad spends growing with margins coming under pressure. In fact, Asian Paints read the writing on the wall and made public that it was looking beyond paints.  Recently, the company picked up 49% stake in White Teak Company selling lighting and fans and will increase its stake based on the response. Time will tell which company remains in the black and which moves into the red.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”