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Good news for footwear enthusiasts in Chennai. The city will host the first Kickers store. Following a 30-year licensing deal with Royer Group of France, Kothari Industrial Corporation Ltd (KICL) is gearing up to set up its maiden Kickers store in Chennai tomorrow. The timing could not have been better for KICL, which has come under a new owner in Rafiq Ahmed and got relisted on the bourses. The opening of the Kickers store in Chennai comes within days of a significant development in the annals of KICL. A Qatar company belonging to the Royal family has just been cleared by the board of KICL to pick up a 10% stake in the Chennai company. Qatar-based F J Global Investment is owned by Falah Jassim J.M.AL-Thani, who is a director of Doha Bank and was also the founder of Qatar Airways. He was also a minister in the Qatar Government. This is a significant boost to KICL under Rafiq Ahmend, who has gone on a mission to revive the KICL and bring the iconic Kothari brand back to yester-year glory. The investment from a company owned by Qatar Royal family is seen positively by industry circles in Tamil Nadu, which is going the extra mile to woo foreign investment into the state. Significantly enough, KICL has also embarked on a consolidation move with the board approving a proposal to buy 30% stake held by Rafiq Ahmed in Phoenix Kothari Footwear Ltd, a joint venture that is setting up a non-leather footwear park in backward Perambalur district of Tamil Nadu. Well, things appear to fall in place for KICL as it seeks to make a strong comeback and regain its past glory.
It was something that the Congress couldn’t stomach easily. Perhaps the party was surprised that the Raj Kapoor family had chosen to interact with PM Modi. A day after the social media and TV channels were awash with PM Modi’s interaction with members of the Kapoor family, a very senior Congress leader ventured to put out a snarky social media post questioning the meeting. For some odd reason he completely chose to ignore the context of the meeting. “We have been asking PM Modi to visit Manipur. But he has instead found time to meet with Kareena Kapoor.” Soon good sense prevailed and he deleted his crude post. Guess he must have realised that his post was outright offensive. The Kapoor family had called on PM Modi on December 10 to invite him to the legendary actor-filmmaker’s Film Festival. The festival is to commemorate Raj Kapoor’s 100th birth anniversary, an iconic figure in Indian cinema who passed away in 1988. Ten Raj Kapoor films are going to be showcased across 40 cities in 135 cinemas .The Kapoor family, including actors Ranbir Kapoor, Riddhima Kapoor Sahni, Neetu Kapoor, Kareena Kapoor Khan, Alia Bhat and Saif Ali Khan met the PM. “This is a special day for us. We enjoyed the conversation. He spoke to us in a friendly manner. He made all of us feel very comfortable,” said actor Ranbir Kapoor. His cousin actor Kareena Kapoor Khan said that it was her dream to sit next to PM Modi and talk to him. “His energy is so positive and he is truly a global leader.” PM Modi inquired about the third generation of Kapoors — and autographed for Kareena’s children Tim and Jeh. December 14 marks the 100th birth anniversary of Raj Kapoor.
It couldn’t have come at a more inappropriate time than this. The day when the entire national media was riveted on the Parliament debates commemorating 75 years of Constitution of India and newly-elected Wayanad MP Priyanka Vadra Gandhi was making her debut speech in the House. For some odd reason the Telangana Police chose to arrest Telugu star Allu Arjun, protagonist in the Rs 1000-crore plus grosser Pushpa 2: The Rule. He was arrested in connection with the stampede incident at Hyderabad’s Sandhya Theatre, which resulted in the death of a woman. On December 4, a massive crowd gathered at Sandhya Theatre to see Allu Arjun, resulting in a tragic stampede. Revathi, a 39-year-old woman, died due to asphyxiation, and her 8-year-old son was hospitalised. While granting interim bail to Allu Arjun, the Telangana High Court affirmed Arjun’s right to life and liberty, stating that he cannot be deprived of these fundamental rights. While leaders cutting across the political spectrum came out in support of the actor, Telangana BJP leader and Union Minister Bandi Sanjay described the arrest of a National Award-winning actor as having been done to steal the spotlight. “Drama over delivery, diversion over governance — that’s the Telangana Congress government for you!” Arjun’s uncle and Andhra deputy CM Pawan Kalyan rushed to rally support for him. In the meanwhile, it will be interesting to see how Priyanka Vadra herself responds to the ham-handed manner CM Revanth Reddy handled the situation. He had after all managed to divert attention from her debut performance in the Lok Sabha to an avoidable law & order incident in Hyderabad.
To ensure the social welfare schemes reach the intended target group, West Bengal chief West Bengal chief minister Mamata Banerjee has rolled out a robust mechanism to ensure the effective implementation of socio-welfare schemes. This initiative aims to hold government officials accountable for supervising these projects and addressing inefficiencies that have marred progress in recent years. The state finance ministry has issued a notification, followed by the establishment of a dedicated help desk at Navanna to oversee information flow from block and sub-division levels. This initiative, aimed at curbing inefficiency and fraud, will require officials to physically visit project sites instead of submitting progress reports from office desks. The app will feature automatic geo-tagging, ensuring accurate location tracking of officials during field visits. During multiple administrative meetings chaired by CM, officials repeatedly failed to provide accurate updates on the status of ongoing schemes. This incomplete information has not only slowed down critical projects but also caused dissatisfaction among citizens. Officials, from BDOs to District Magistrates, must register using their mobile numbers. Reports will require OTP authentication and must include photographs of on-ground work. The app mandates regular updates, such as reporting issues in road construction, cleanliness, drinking water, and electricity services, along with distinguishing between simple and complex problems. The model draws inspiration from private sector practices, where geo-tagging apps track employee performance. The state’s new app is expected to enforce accountability among officials, address bureaucratic delays, and improve public service delivery.
In a move that may have surprised the Opposition BJP, West Bengal chief minister Mamata Banerjee appointed Radharamn Das, vice president of ISKCON Kolkata,to a 13-member board of trustees for the upcoming Jagannath Dham project in Digha. The temple, set to be a cultural and religious landmark on the shores of the Bay of Bengal, will be inaugurated on Akshay Tritiya on April 30, 2025. The Jagannath Dham Sanskriti Kendra, spanning 20 acres, is being developed under the supervision of HIDCO, an urban planning body under the state government. With an investment of Rs 250 crore, the project aims to replicate the grandeur of the Puri Jagannath Temple and serve as a significant pilgrimage and tourist attraction. This development comes amid ongoing political friction between Didi and BJP’s Opposition leader Suvendu Adhikari. It may be recalled that Nandigram where the temple is being built was the place where he had defeated Didi in the 2021 Assembly elections. Adhikari who is opposing the project on the ground that using public funds to construct religious structures is unconstitutional. He accused Mamata of attempting to win the Hindu vote bank as her minority appeasement has alienated Hindus. Mamata’s decision to include an ISKCON leader is seen as a strategic move, in light of recent attacks on Hindus in Bangladesh and the arrest of an ISKCON monk. Political analysts believe Didi is sending a message of solidarity to the Hindu community while subtly addressing concerns raised by the BJP over her government’s alleged minority appeasement policies.
Devajit Saikia is the Board of Control for Cricket in India’s (BCCI) representative in the International Cricket Council (ICC) as its Director. Saikia, who is the question that is being asked by those not acquainted with the BCCI’s governance structure, especially after the Justice Lodha Committee’s Reforms in Cricket report was accepted by the Supreme Court in 2016 and its Constitution was rewritten thereafter. The ICC Board is the all-powerful body in its Governance structure, and as a convention, the 12 full members of the ICC nominate its Presidents as Directors. Many stalwarts of the BCCI, like Jagmohan Dalmiya, Sharad Pawar, N Srinivasan and Shashank Manohar were on the ICC Board, and after the 2019 election, post the reforms, former India captain and BCCI President Sourav Ganguly was on the ICC Board. Ganguly was succeeded by the BCCI Secretary Jay Shah with the BCCI President Roger Binny as the alternate director in 2022, the same year when the former Assam Ranji Trophy cricketer and legal practitioner Saikia was elected as Jt. Secretary of the BCCI. People in the know attribute Saikia’s rise on the administration side of the game to his association and rapport with Assam’s BJP chief minister Himanta Biswa Sarma. Once it was announced that Jay Shah would take charge as Chair (Independent Director) of the ICC from December 1, 2024, quite a handful of names like Arun Singh Dhumal (former BCCI Treasurer and currently chairman, IPL) and Ashish Shelar (BJP President, Mumbai and BCCI Treasurer) emerged as a potential successor to Shah as BCCI Secretary. Saikia, will remain the BCCI Joint Secretary and perform the duties of the Secretary. But his nomination to the ICC Board has surprised many people.
Veteran leader Sharad Pawar has once again monopolised the centre stage following reports that a top leader of his party has held talks with a prominent BJP Union minister in Delhi. The political grapevine is buzzing with different versions since the meeting is believed to have occurred at industrialist Gautam Adani’s Delhi residence. In fact, Pawar started hitting the headlines on Thursday (Dec 12) morning as the news that his nephew Ajit Pawar and a couple of other NCP (Ajit) leaders had reached the patriarch’s residence. Ajit later said that being a family member, he had greeted his uncle on his birthday and nothing unusual should be read in the visit. Ajit was accompanied by Praful Patel and Sunil Tatkare, both very close to Sharad Pawar till the recent split in the NCP. The name of Adani added grist to the gossip since the industrialist had visited Maharashtra chief minister Devendra Fadnavis just a couple of days ago in Mumbai. The Adani group continues to BE target of Congress leader Rahul Gandhi and Shiv Sena party chief Uddhav Thackeray. In the past too, Adani has been meeting Pawar off and on. The presence of Fadnavis in Delhi on Thursday proved to be another trigger to speculate that the political scene of Maharashtra was likely to undergo another overhaul. Pawar’s hot and cold relationship with Prime Minister Narendra Modi has always remained an intrigue. Hence, his followers are unable to predict which way he can turn.
The Raj Kapoor family has finally come out together to celebrate the centenary year — 1924-2024 — of the showman of the film industry. Forty two year old Ranbir Kapoor who has been in the film industry for nearly two decades has taken the lead along with his cousin Kunal Kapoor to celebrate Raj Kapoor through his cinema. But was it too late to celebrate RK? Is the newer generation enthusiastic to watch his films? Ranbir Kapoor said, like his wife Alia, the young generation needs to know about the cinema of Raj Kapoor and one hopes he is successful through his stardom and initiative to keep RK’s legacy alive. But, is the film industry or the government really care about saving our heritage or culture, considering the government is calling the film industry as soft power? The hard truth is: why are our studios and banners not surviving be it Filmalaya Studio, Kamalistan Studio and Raj Kamal Studio which has limited work space. Raj Kapoor’s RK Studio, a famous landmark in Chembur along with his bungalow has been sold to Godrej Properties for constructing residential properties. It may be recalled that RK Studio was working on the rentals till the fire destroyed the entire heritage. Luckily film lovers are lucky his films were in the safe custody of NFAI. It is learnt that Ranbir Kapoor who is already a producer wants to turn director. So will he revive the RK Banner? As a part of the centenary celebration the entire RK clan met the Prime Minister Narendra Modi and conspicuous by his absence was Randhir Kapoor as he was not keeping well. In the end one only hopes that Ranbir Kapoor carries the great showman’s legacy forward.
This maverick and marauding scam tainted politician was once the acolyte of Lok Nayak Jayprakash Narayan. Former Bihar chief minister Lalu Prasad Yadav has burnt many bridges in his meteoric rise in politics. A stormy petrel, indicted for five scams, served jail term and is now out on a bail. He is once again in the news for his below-the-belt remark against his bete noire, Bihar chief minister Nitish Kumar who recently announced a Mahila Samvad Yatra to interact directly with women and evaluate the impact of his government’s programme targeted for women. When the media quizzed the RJD supremo Lalu about Nitish Kumar’s Mahila Yatra and his goal of winning all 225 seats in the forthcoming Assembly elections, the unstoppable motor mouth said, “Pahle unko aankh sekhne do” (let them get an eyeful of the women). Lalu is famous for double entendres and pithy talk. This chintzy, low end hit at both Nitish’s party and the women electorate set off a storm. Bihar deputy CM Vijay Kumar Sinha said, “It seems Lalu Prasad has lost his ability to comprehend, doesn’t know what he is saying “. JDU MP from Munger, Rajiv Ranjan Singh said, “Lalu is master of buffoonery”. Public discourse is an amalgam of many such talents. But certainly hitting below the belt and indulging in such loose talk shows the lack of grace and polish.
Shiv Sena leader Uddhav Thackeray’s plans to attend the Winter Session of the Maharashtra legislature beginning from December 16 at Nagpur will prove to be a game changer, his followers feel. Thackeray’s continued distance from the state legislative council proceedings over the past year are discussed by his party members in hushed tones since the aggressive direction needed to corner the BJP-led three-party government somehow lacks as far as his Sena is concerned. Council’s leader of the Opposition Ambadas Danve (of the Sena UBT) lacks the image and articulation which are vital for any LoP to humble the ruling side. Now that the new government led by Devendra Fadnavis has decided to appoint former CM Eknath Shinde as leader of the upper house, Danve’s limitations will be felt more vividly. Thackeray’s intermittent presence in the council ever since he resigned as chief minister in 2022 has been noted more due to his statements outside the house. He has hardly made any worthwhile speech on the floor. Therefore, his plans to remain present for the Winter Session have revived the hopes of his followers, who wish to witness his attacks against the BJP and the Sena led by Shinde. It is being recalled that Thackeray did not attend the recent three-day session of the legislature in Mumbai, held after the assembly elections. According to present indications, Thackeray will reach Nagpur well in time for the week-long session, which will be a stormy affair, focussing on settling political scores.
The senior DMK minister Durai Murugan may have set a record of sorts missing his flight to Dubai, twice on a single day. Having landed up at the VIP room of Chennai airport, the minister realized he had processed his Dubai visa on his old expired passport. He rushed back to the city to rectify the error through back-and-forth calls being made to Dubai. Armed with the rightly secured visa, the minister returned to the airport hours later the same day and, not wishing to waste any more time, advanced his departure by opting for an Air India flight. Seated in the business class and all set to fly, the minister received a call on his mobile from the Tamil Nadu chief minister’s office advising him to cancel his trip. The cockpit door to the pilots’ domain not having closed for departure, the minister was allowed to deplane and go back home to Kotturpuram. The CM’s decision to call off his senior minister’s Dubai trip was partly owing to carping criticism by the opposition AIADMK party that had also found fault with Stalin’s own trip to Dubai earlier with family for which DMK party had paid the charter fare.
Mission 2024 has commenced for BJP in West Bengal with Union Home Minister Amit Shah setting his sights on Mamata Didi’s political turf, once again. With a more realistic objective this time around, the BJP wants to retain the number of MPs elected in 2019. Shah’s multi-pronged attack upon the TMC government got a shot in the arm by the court directed hand over of investigations into the Birbhum murder, arson killings to the CBI. The BJP also cited public statements by TMC MLA Naren Chakraborty from Asansol asking TMC cadres to warn BJP voters against casting their ballots on pain of death, for the scheduled bye-poll. “If you vote we will presume you voted for BJP and after the election you will be living at your own risk,” Chakraborty said. The EC imposed a seven-day campaign ban on the MLA after the video of his speech emerged. The BJP is pursuing a criminal case against the MLA for threatening people against exercising their vote without fear. A BJP leader told shortpost.in, “Didi is using strong-arm tactics like the erstwhile CPM government of WB employed to keep its grip on power, by hook or by crook. The Congress shoots itself in the foot by keeping mum only to keep the BJP out, like a man willing to die to ensure another woman is widowed also.”
European hospitals say 80 % of Covid patients lose the sense of smell, not regaining that sensitivity even after recovery. When the sense of smell is gone, vital sensory cognition is lost too. The five crucial senses of cognition and life are now viewed in a new light, as marketers and manufacturers perceive newer horizons to tap, post pandemic. Aradhna Krishna, the Dwight F Benton Professor of Marketing at the Ross School of Business, University of Michigan cites the intricacies of our sensory reach that marketers are engaging with. Scents from the past and present possess a unique signature, sensory cues. “Smell is vital to our existence, essential for taste, even foretelling danger like smelling smoke or bad food.” The Harvard Business Review acknowledges her as “the foremost expert in the field of sensory marketing”. Her book, Customer Sense provides researched insight on how the five senses influence human buying behaviour. Her paper on Olfactory Imagery postulates that imagining/imaging odours affects human responses towards products. No wonder India with its cultural and gastronomic diversities is so amenable to marketing products that evoke a positive response. Now restaurants may simply market their signature Panneer Tikka or Kerala Chatti Meen Kuzhambu by opening a vent directly onto the streets and, the hungry will just follow the aroma trail for an actual taste of their drool worthy dish.
Vasundhara Raje has fortified her continued reign over Rajasthan, as the BJP’s CM face, thanks in no small measure to her face-to-face with Prime Minister Narendra Modi over the last fortnight. Raje was on the radar of the BJP high command for quite some time when the party leadership was actively looking at alternatives to replace her, with Union Jal Shakti Minister Gajendra Singh Shekhawat first and then Lok Sabha speaker Om Birla being seriously considered for the job. Things have settled down now for the Rani, who celebrated her birthday bash in Boondi, Rajasthan on March 8, 2022, through a show of strength, even as 42 BJP MLAs and a few MPs were in attendance. According to a BJP leader, however, “The Rani made strong statements against the Congress party announcing her serious political intentions. More importantly, Vasundhara Raje has visibly shed her arrogance and even reached out to PM Modi who met her recently in New Delhi where she promised better coordination with the high command going ahead.” With elections to the Rajasthan state assemblies scheduled in December 2023, the BJP high command for its part, after failingly prospecting for an alternative to the Rani, has finally buried the hatchet in the larger interest of the party. With Modi’s sanction Vasundhara is here to stay in Rajasthan.
Alia Bhatt has clarified she is not upset with director SS Rajamouli for limiting her role in RRR. Alia should know, however, that her fans are upset over her minuscule performance in the magnum opus that registered a roaring box office success. Industry insiders explain that Rajamouli’s focus was on making a film featuring Jr NTR and Ram Charan, with a limited role for Alia but, he did also make Bahubali with two leading ladies each dominating with fabulous roles. So, was casting Alia merely a marketing tool to appeal to Hindi speaking audiences? That would explain why Ajay Devgn, also featured with a 10-minute role in RRR, stayed away from the film’s promotion. A similar experience was faced by Priyanka Chopra during her initial days in Hollywood. It was only her strong PR management team that made her the star she is today. Why then are Bollywood stars still keen to be part of south Indian projects, to feature in blink-and-miss roles? South Indian films do not need Bollywood stars to boost business. In fact, it is the other way round. Alia may do well to note that a brief post on social media may not placate her fan following although she plays the heroine of RRR and shares credit for the film raking in Rs 600 crore.
The Citi never sleeps. Citibank literally rode on this famous tag line for an increased mind share even as India was only just opening up to the world in the early 90s. The MNC bank left no stone unturned embarking on its aggressive business expansion. Somewhere along the line, however, the aggressive instinct for growth turned ugly and, Citibank went about issuing credit cards without any let or hindrance, to onboard lakhs of customers. Citibank had indeed re-laid the retail thrust in the Indian banking industry. Many in Indian industry did follow the Citi line but, somewhere along the way, Citi went overboard as an incident in the early 90s hit national headlines. In its zest to recover dues, its agents waylaid a top bureaucrat in the Central government on the Bombay-Pune Highway in a case of mistaken identity. The script went horribly wrong and Citi should have realised the `retail difficulty’ in India. It did slug it out for several seasons thereafter. Though it launched credit cards in India in 1987, Citi’s market share has slumped to 4% from 13% just a decade and, it has decided to sell its retail business to Axis Bank. After 119 years in India, Citi is restructuring and exiting the consumer banking business. Over the last few years was Citi out of sync in India?
Tamil Nadu Chief Minister MK Stalin, in Delhi on a three-day visit, has a jam-packed schedule. Details of his engagements released by the CMO revealed back-to-back meetings lined up with several Union ministers on day one itself. He first met Prime Minister Narendra Modi in Parliament House at 1 pm. Thereafter, Stalin had a meeting lined up with Transport Minister Nitin Gadkari at his residence at 2.30 pm. An hour later, it was back to Parliament House for tete-e-tete with Home Minister Amit Shah with the TN CM concluding his day by calling upon Defence Minister Rajnath Singh at his Akbar Road residence. In between these meetings Stalin also dropped in at the Central Hall of Parliament to catch up with his DMK MPs. Interestingly, while Stalin was at the DMK office, senior DMK leader TR Baalu brought along Congress President Sonia Gandhi for a brief interaction. On day two of his sojourn, he will call upon Finance Minister Nirmala Sitharaman and end the work day meeting with Commerce & Industry minister Piyush Goyal at Udyog Bhawan. Stalin will also meet Delhi Chief Minister Arvind Kejriwal in the afternoon with the duo going to inspect government schools and Mohalla clinics. On the third day, Stalin is expected to meet up with Opposition leaders including Sonia Gandhi.
Farewells are always an emotional time more so, in the Rajya Sabha where biennial elections are held every second year when one-third of the members retire. On March 31, the Rajya Sabha chair had set aside the entire day to bid farewell to the 72 members whose term will end come early July. Even as some members got emotional, there were some lighter moments witnessed too. Like when DMK leader Tiruchi Shiva reminisced and said he would miss the presence of Congress deputy leader Anand Sharma — he is retiring as Himachal MP– in the opposition bench right in front of him. Sharma would always borrow his pen whenever he needed one within the house. An amused Vice President M Venkaiah Naidu, who was presiding as chair of the house, asked Shiva if Sharma made it a point to return his pen after use. Shiv revealed his house secret then and said, “I used to only give Sharma the pen but retain the cap with me.” At this point, Naidu recalled how, when he and S Jaipal Reddy worked together; they similarly encountered resistance from other members they asked to share their pens. “When we would ask people for pens, they would hide it in their trouser pockets,” he said.
Looks like Prime Minister Narendra Modi cannot afford to ignore Karnataka any more. Governance issues in the state have been long ignored because of the BJP central leadership’s preoccupation with elections to the five state assemblies. This has led to the situation really deteriorating. Chief Minister BS Bommai has a clean image but, reports of rampant corruption are being made out against his ministers – not only against those who joined the BJP from the Congress, but also those originally hailing from the BJP. Home Minister Amit Shah flew into Karnataka to attend the 115th birth anniversary of Lingayat seer Siddalinga Shivakumar Swami in Tumkur. The event was a show of strength by former Chief Minister BS Yediyuruppa and his son, Vijayendra. Until March 10 the Congress was very confident of making a comeback, whenever the elections were held. This notwithstanding, the fact is that PCC chief DK Shivkumar and the CLP leader K Siddaramiah do not see eye to eye. Morale of Congress workers touched a new low after the BJP swept the assembly elections – winning four out of five states. It is in this context that Rahul Gandhi has begun his 2-day visit to the state to boost the sagging mood of the Congress’ state unit. He also paid a visit to the Lingayat seer in Tumkur.
Chennai Super Kings is feeling the pinch without seamer Deepak Chahar. Last year CSK thrived on the wicket taking habit of Chahar, Shardul Thakur and Australian Josh Hazelwood. The threesome accounted for 46 scalps in IPL-14 on the pitches of Abu Dhabi, Dubai and Sharjah. But Chahar is injured and Thakur and Hazelwood are with other franchises. As a consequence of their absence, the four time winner of the league has been beaten in its first two outings of the Tata IPL-15 played in Mumbai. The Chennai team retained Mahendra Singh Dhoni, Ravindra Jadeja, Ruturaj Gaikwad and Moeen Ali and went all out to stop Chahar’s bidding at Rs 14 crore, and it also bought Dwayne Bravo at the auction. Unfortunately Chahar damaged his right quadricep and went into rehab for eight weeks. At the auction, the Parth Jindal owned Delhi Capitals bought Thakur and the United Spirits (of the Diageo Group) owned Royal Challengers Bangalore took Hazelwood. On Thursday (March 31) night against the new IPL team Lucknow Super Giants at the Brabourne, CSK which made 210, was hit for nine 6s and eighteen 4s, and it lost its second match. West Indian Evin Lewis hammered the CSK bowlers for a 23-ball unbeaten 55. Not a good start for new captain Jadeja, but CSK has the wherewithal to advance to the play-offs.
TRENDS & VIEWS
Editor’s Note: Big Punch In Small Pack
It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.