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DMK Minister Durai Murugan’s Two Failed Attempts To Fly Dubai On Same Day, Had To Be Deplaned
The senior DMK minister Durai Murugan may have set a record of sorts missing his flight to Dubai, twice on a single day. Having landed up at the VIP room of Chennai airport, the minister realized he had processed his Dubai visa on his old expired passport. He rushed back to the city to rectify the error through back-and-forth calls being made to Dubai. Armed with the rightly secured visa, the minister returned to the airport hours later the same day and, not wishing to waste any more time, advanced his departure by opting for an Air India flight. Seated in the business class and all set to fly, the minister received a call on his mobile from the Tamil Nadu chief minister’s office advising him to cancel his trip. The cockpit door to the pilots’ domain not having closed for departure, the minister was allowed to deplane and go back home to Kotturpuram. The CM’s decision to call off his senior minister’s Dubai trip was partly owing to carping criticism by the opposition AIADMK party that had also found fault with Stalin’s own trip to Dubai earlier with family for which DMK party had paid the charter fare.
amit shah_mamata B
BJP Launches Mission 2024 In West Bengal, To Retain Elected MPs, Expose TMC Misdemeanours
Mission 2024 has commenced for BJP in West Bengal with Union Home Minister Amit Shah setting his sights on Mamata Didi’s political turf, once again. With a more realistic objective this time around, the BJP wants to retain the number of MPs elected in 2019. Shah’s multi-pronged attack upon the TMC government got a shot in the arm by the court directed hand over of investigations into the Birbhum murder, arson killings to the CBI. The BJP also cited public statements by TMC MLA Naren Chakraborty from Asansol asking TMC cadres to warn BJP voters against casting their ballots on pain of death, for the scheduled bye-poll. “If you vote we will presume you voted for BJP and after the election you will be living at your own risk,” Chakraborty said. The EC imposed a seven-day campaign ban on the MLA after the video of his speech emerged. The BJP is pursuing a criminal case against the MLA for threatening people against exercising their vote without fear. A BJP leader told shortpost.in, “Didi is using strong-arm tactics like the erstwhile CPM government of WB employed to keep its grip on power, by hook or by crook. The Congress shoots itself in the foot by keeping mum only to keep the BJP out, like a man willing to die to ensure another woman is widowed also.”
customer sense
Marketers Gain ESP On Lost Covid Sensitivity, Reimagine New Aromatic Strategy
European hospitals say 80 % of Covid patients lose the sense of smell, not regaining that sensitivity even after recovery. When the sense of smell is gone, vital sensory cognition is lost too. The five crucial senses of cognition and life are now viewed in a new light, as marketers and manufacturers perceive newer horizons to tap, post pandemic. Aradhna Krishna, the Dwight F Benton Professor of Marketing at the Ross School of Business, University of Michigan cites the intricacies of our sensory reach that marketers are engaging with. Scents from the past and present possess a unique signature, sensory cues. “Smell is vital to our existence, essential for taste, even foretelling danger like smelling smoke or bad food.” The Harvard Business Review acknowledges her as “the foremost expert in the field of sensory marketing”. Her book, Customer Sense provides researched insight on how the five senses influence human buying behaviour. Her paper on Olfactory Imagery postulates that imagining/imaging odours affects human responses towards products. No wonder India with its cultural and gastronomic diversities is so amenable to marketing products that evoke a positive response. Now restaurants may simply market their signature Panneer Tikka or Kerala Chatti Meen Kuzhambu by opening a vent directly onto the streets and, the hungry will just follow the aroma trail for an actual taste of their drool worthy dish.
Vasundhara_Raje_Twitter
Vasundhara Raje Gets PM Modi's Nod To Battle For Rajasthan
Vasundhara Raje has fortified her continued reign over Rajasthan, as the BJP’s CM face, thanks in no small measure to her face-to-face with Prime Minister Narendra Modi over the last fortnight. Raje was on the radar of the BJP high command for quite some time when the party leadership was actively looking at alternatives to replace her, with Union Jal Shakti Minister Gajendra Singh Shekhawat first and then Lok Sabha speaker Om Birla being seriously considered for the job. Things have settled down now for the Rani, who celebrated her birthday bash in Boondi, Rajasthan on March 8, 2022, through a show of strength, even as 42 BJP MLAs and a few MPs were in attendance. According to a BJP leader, however, “The Rani made strong statements against the Congress party announcing her serious political intentions. More importantly, Vasundhara Raje has visibly shed her arrogance and even reached out to PM Modi who met her recently in New Delhi where she promised better coordination with the high command going ahead.” With elections to the Rajasthan state assemblies scheduled in December 2023, the BJP high command for its part, after failingly prospecting for an alternative to the Rani, has finally buried the hatchet in the larger interest of the party. With Modi’s sanction Vasundhara is here to stay in Rajasthan.
RRR_Alia
Alia Bhatt Says All Is Well, As Fans Upset Over Miniscule RRR Role
Alia Bhatt has clarified she is not upset with director SS Rajamouli for limiting her role in RRR. Alia should know, however, that her fans are upset over her minuscule performance in the magnum opus that registered a roaring box office success. Industry insiders explain that Rajamouli’s focus was on making a film featuring Jr NTR and Ram Charan, with a limited role for Alia but, he did also make Bahubali with two leading ladies each dominating with fabulous roles. So, was casting Alia merely a marketing tool to appeal to Hindi speaking audiences? That would explain why Ajay Devgn, also featured with a 10-minute role in RRR, stayed away from the film’s promotion. A similar experience was faced by Priyanka Chopra during her initial days in Hollywood. It was only her strong PR management team that made her the star she is today. Why then are Bollywood stars still keen to be part of south Indian projects, to feature in blink-and-miss roles? South Indian films do not need Bollywood stars to boost business. In fact, it is the other way round. Alia may do well to note that a brief post on social media may not placate her fan following although she plays the heroine of RRR and shares credit for the film raking in Rs 600 crore.
citibank_Axis bank
Citi Puts Consumer Banking Business To Sleep, Hiving Off Retail Arm To Axis Bank For Keeps
The Citi never sleeps. Citibank literally rode on this famous tag line for an increased mind share even as India was only just opening up to the world in the early 90s. The MNC bank left no stone unturned embarking on its aggressive business expansion. Somewhere along the line, however, the aggressive instinct for growth turned ugly and, Citibank went about issuing credit cards without any let or hindrance, to onboard lakhs of customers. Citibank had indeed re-laid the retail thrust in the Indian banking industry. Many in Indian industry did follow the Citi line but, somewhere along the way, Citi went overboard as an incident in the early 90s hit national headlines. In its zest to recover dues, its agents waylaid a top bureaucrat in the Central government on the Bombay-Pune Highway in a case of mistaken identity. The script went horribly wrong and Citi should have realised the `retail difficulty’ in India. It did slug it out for several seasons thereafter. Though it launched credit cards in India in 1987, Citi’s market share has slumped to 4% from 13% just a decade and, it has decided to sell its retail business to Axis Bank. After 119 years in India, Citi is restructuring and exiting the consumer banking business. Over the last few years was Citi out of sync in India?
stalin_modi_twitter
Stalin’s Busy Delhi Diplomacy Schedule, Back-To-Back Meetings With All The PM’s Men, Sonia, Kejriwal And, Modi Too
Tamil Nadu Chief Minister MK Stalin, in Delhi on a three-day visit, has a jam-packed schedule. Details of his engagements released by the CMO revealed back-to-back meetings lined up with several Union ministers on day one itself. He first met Prime Minister Narendra Modi in Parliament House at 1 pm.  Thereafter, Stalin had a meeting lined up with Transport Minister Nitin Gadkari at his residence at 2.30 pm. An hour later, it was back to Parliament House for tete-e-tete with Home Minister Amit Shah with the TN CM concluding his day by calling upon Defence Minister Rajnath Singh at his Akbar Road residence. In between these meetings Stalin also dropped in at the Central Hall of Parliament to catch up with his DMK MPs. Interestingly, while Stalin was at the DMK office, senior DMK leader TR Baalu brought along Congress President Sonia Gandhi for a brief interaction. On day two of his sojourn, he will call upon Finance Minister Nirmala Sitharaman and end the work day meeting with Commerce & Industry minister Piyush Goyal at Udyog Bhawan. Stalin will also meet Delhi Chief Minister Arvind Kejriwal in the afternoon with the duo going to inspect government schools and Mohalla clinics. On the third day, Stalin is expected to meet up with Opposition leaders including Sonia Gandhi.
venkaiah naidu
Rajya Sabha Bids Farewell To 72 Retiring MPs, As Reminiscing Members, Vice President Share Happy Memories
Farewells are always an emotional time more so, in the Rajya Sabha where biennial elections are held every second year when one-third of the members retire.  On March 31, the Rajya Sabha chair had set aside the entire day to bid farewell to the 72 members whose term will end come early July. Even as some members got emotional, there were some lighter moments witnessed too. Like when DMK leader Tiruchi Shiva reminisced and said he would miss the presence of Congress deputy leader Anand Sharma — he is retiring as Himachal MP– in the opposition bench right in front of him. Sharma would always borrow his pen whenever he needed one within the house. An amused Vice President M Venkaiah Naidu, who was presiding as chair of the house, asked Shiva if Sharma made it a point to return his pen after use.  Shiv revealed his house secret then and said, “I used to only give Sharma the pen but retain the cap with me.” At this point, Naidu recalled how, when he and S Jaipal Reddy worked together; they similarly encountered resistance from other members they asked to share their pens. “When we would ask people for pens, they would hide it in their trouser pockets,” he said.
amit_Rahul
Karnataka Takes Centre-Stage, As Ra Ga And Amit Shah Launch Parties’ Campaign Phase
Looks like Prime Minister Narendra Modi cannot afford to ignore Karnataka any more. Governance issues in the state have been long ignored because of the BJP central leadership’s preoccupation with elections to the five state assemblies. This has led to the situation really deteriorating. Chief Minister BS Bommai has a clean image but, reports of rampant corruption are being made out against his ministers – not only against those who joined the BJP from the Congress, but also those originally hailing from the BJP. Home Minister Amit Shah flew into Karnataka to attend the 115th birth anniversary of Lingayat seer Siddalinga Shivakumar Swami in Tumkur. The event was a show of strength by former Chief Minister BS Yediyuruppa and his son, Vijayendra. Until March 10 the Congress was very confident of making a comeback, whenever the elections were held. This notwithstanding, the fact is that PCC chief DK Shivkumar and the CLP leader K Siddaramiah do not see eye to eye.  Morale of Congress workers touched a new low after the BJP swept the assembly elections – winning four out of five states. It is in this context that Rahul Gandhi has begun his 2-day visit to the state to boost the sagging mood of the Congress’ state unit. He also paid a visit to the Lingayat seer in Tumkur.
deepak chahar
CSK Rues Deepak Chahar's Injury, Absent Pacer Costs Team Dearly, Losing Two Matches In A Row
Chennai Super Kings is feeling the pinch without seamer Deepak Chahar. Last year CSK thrived on the wicket taking habit of Chahar, Shardul Thakur and Australian Josh Hazelwood. The threesome accounted for 46 scalps in IPL-14 on the pitches of Abu Dhabi, Dubai and Sharjah.  But Chahar is injured and Thakur and Hazelwood are with other franchises. As a consequence of their absence, the four time winner of the league has been beaten in its first two outings of the Tata IPL-15 played in Mumbai. The Chennai team retained Mahendra Singh Dhoni, Ravindra Jadeja, Ruturaj Gaikwad and Moeen Ali and went all out to stop Chahar’s bidding at Rs 14 crore, and it also bought Dwayne Bravo at the auction. Unfortunately Chahar damaged his right quadricep and went into rehab for eight weeks. At the auction, the Parth Jindal owned Delhi Capitals bought Thakur and the United Spirits (of the Diageo Group) owned Royal Challengers Bangalore took Hazelwood.  On Thursday (March 31) night against the new IPL team Lucknow Super Giants at the Brabourne, CSK which made 210, was hit for nine 6s and eighteen 4s, and it lost its second match. West Indian Evin Lewis hammered the CSK bowlers for a 23-ball unbeaten 55. Not a good start for new captain Jadeja, but CSK has the wherewithal to advance to the play-offs.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.