All
Politics
Business
Entertainment
Sports
Celebrities
In his reply to the Motion of Thanks to the President’s address in the Lok Sabha, PM Narendra Modi was at his aggressive best as he savaged LoP Rahul Gandhi. From mocking the Congress leader and two members of his family for becoming MPs — mother Sonia and sister Priyanka — at the same time to turning “certain spaces into personal museums”. He was referring to the manner in which the Gandhi family maintains control over Indira Gandhi Memorial and had refused to share documents pertaining to the Rajiv Gandhi era with the Prime Ministers’ Museum. The PM said we have established the Prime Ministers’ Museum, where the legacy of every Prime Minister—from the first to my predecessors—has been honoured. “I urge their family members to visit it.” Taking a swipe at the three Gandhis who are all MPs, Modi said, “I pose an important question to the citizens through this House — have there even been three MPs simultaneously from the same family of SC community? I also ask, tell me if there ever were three MPs simultaneously from the same family belonging to the ST community…” There is a vast difference between their words and actions. However, the harshest jab was when Modi felt leaders have compulsions to raise questions on foreign policy to be taken seriously — he was referring to questions raised by both Rahul and Samajwadi Party chief Akhilesh Yadav on tensions with China. He asked them to read Bruce Riedel’s book JFK’s Forgotten Crisis— as it details discussions between India’s Nehru and the U.S. President John F Kennedy, revealing how foreign policy was handled during challenging times and the games played in its name. Congress leaders are apparently not amused by this suggestion.
Congress bossman Rahul Gandhi told Parliament that External Affairs Minister Dr S Jaishankar’s USA visit only sought an invite for PM Narendra Modi for the U.S. President Donald Trump’s oath ceremony. Jaishankar refuted RaGa’s averments, without revealing the true purpose after having accomplished never before witnessed outcomes. Highly placed sources reveal, “India’s MEA secured distinction of only nation’s representative holding bilateral discussions with the newly installed U.S. government both, before and after, official transition of power.” Dr Jaishankar didn’t elucidate beyond dismissing Gandhi’s tall tales to the Lok Sabha, but actually established grounds for PM Modi to ink U.S. deal for technology transfer regarding fifth/sixth generation fighter engines deliberately kept in abeyance over two years by erstwhile Biden administration. India will be on par though F35 fighter was doled out to Pakistan and, even poised to counter Chinese aviation capabilities with next generation fighters. Dr Jaishankar also held discussions with newly installed FBI director Kash Patel, National Intelligence Director Tulsi Gabbard over sensitive issues regarding Indian nationals targeted by earlier dispensation. Another positive outcome: Funding cut off for Gurpatwant Singh Panun, separatist pro-Khalistani rebel, creating aviation scares in India through threats of blowing up Indian commercial airliners. More covert results were achieved to become apparent sooner than later even as Rahul Gandhi termed Dr Jaishankar’s international statesmanship as mere kow-towing to U.S. hegemony.
Ever since mid-January when Bihar CM Nitish Kumar was accompanied by his son Nishant Kumar at a political function in Bakhtiyarpur, there has been a buzz that the JD(U)leader’s son would be taking a political plunge. The event was to pay tributes to freedom fighters, including Nitish’s father Ram Lakhan Singh, who too had participated in the freedom movement. Soon after the function, 50-year old Nishant, the only child of Nitish and his late wife Manju Sinha, told the local gathering that his father had put Bihar on the fast track of development and appealed to them to make him CM again. Nishant’s appeal came in the midst of reports that he was keeping indifferent health and had reduced public interaction. An engineer by training, Nishant had so far kept away from public glare. Raised by his mother, he is known to have spent time away from his father and dabbled in spiritualism. He came to live with his father only after his mother passed away in 2007. Those who have known the JD (U) supremo personally as well as politically feel with an indifferent health Nitish may no longer be in a position to even oppose entry of his son into politics much as he has always opposed dynastic politics. A section of JD(U) dominated by Kurmis is reportedly rooting for Nishant’s entry to perpetuate Nitish Kumar’s legacy; this section doesn’t care if it fits with Nitish Kumar’s vision of politics. It is being argued that JD(U) can’t survive without Nitish’s legacy. As for those competing against the towering stature of Nitish Kumar in Bihar — both the BJP and RJD — are also keen that a bumbling newbie and dynast Nishant does take the plunge and salvage JD(U). Ahead of assembly polls, JD(U) is likely to witness a churn.
What goes out seems to return to the same place. Well, how else could one view the unfolding scenario. Reports suggest that Aditya Birla Group-owned UltraTech Cement is in advanced talks to acquire Heidelberg Cement India. Heidelberg Cement India is the subsidiary of HeidelbergCement Group, Germany. It entered India in 2006 with the acquisition of erstwhile Mysore Cement, Cochin Cement and a JV with Indorama Cement. The company has plants at Damoh (MP), Jhansi (UP), and Ammasandra (Karnataka). If this acquisition happens, UltraTech may get Zuari Cements as well, which is a part of the Heidelberg Group. In such an eventuality, the Sitapuram plant of Zuari will also come under UltraTech. The Sitapuram plant was once with The India Cements (ICL). The India Cements got the Sitapuram plant as a bonus when it acquired Raasi Cement many years ago. Subsequently, India Cements sold the Sitapuram plant to Zuari to raise funds. The Parli grinding unit of India Cements, it may be recalled, was acquired by UltraTech. Since UltraTech has taken over India Cements, the Parli grinding unit has technically returned to its original place (since India Cements has now become a subsidiary of UltraTech). Well, the world is small after all. And, the world is indeed round!
An estimated 30% of the IAS administered Indian bureaucracy actively considers the VRS option. According to well-placed sources, “Last three years registered a spurt in the number of pending applications to exercise the VRS option, most officers still having over five years of service left. The handsome pension amount appears lucrative to many, including those put on notice by the Union government (and respective state governments like Maharashtra) for low productivity, efficiency and delinquent public service.” Majority of the pending applications seek the cushy handshake option, while those who fell foul of GOI evaluation parameters were told to consider exit plans sooner than resignation options later. Prime Minister Narendra Modi’s 1.0 and 2.0 tenures (between 2014 and 2024) had witnessed not only weeding out of senior officials through shortening of tenures under government service but also witnessed the lateral entry of professionals and industry domain specialists into government service. Similarly, several officials continue to perform government service notwithstanding their respective retirement from service due to their diligent and outstanding performance till retirement to include Pravin Pardeshi (CEO of MITRA). Others like former Chief Secretary of Maharashtra Dr Nitin Kareer are also expected to be tapped for active post-retirement service to the nation, sources reveal. As pen-pushing, non-productive Babus opt for early retirement the Maharashtra IAS fraternity anticipates similar cleansing of Maharashtra’s state secretariat that may be on the cards once again.
After all the hype over the low-cost DeepSeek artificial intelligence from China that seemed to be threatening the earlier model, doubts have begun to surface, at least in India, about its ability to continue posing a challenge to ChatGPT in the long term. The new app, which became the most-downloaded free app on the iOS App Store in the U.S. a fortnight after its launch on 10 January 2025, resulted in a steep fall in the share price of the more established Nvidia. While various users and reviewers have hailed it as a harbinger of the “global AI space race”, experts here are raising the old question of the longevity and reliability of anything made in China, especially when it is priced at a fraction of others in the same space. Says one leading infotech player, expressing the opinion of many in the field: “Like any data from China, nobody knows the real cost — it may be a whole lot higher than those incurred by Open AI.” Drawing a parallel with renewable energy, this expert points to a record 11 Gw of wind turbines commissioned years ago with turbines in almost all remote areas but no connection to the grid. “Renowned global consultants based in China whom I have met, always take any data from the Chinese government or otherwise from China with a pound of salt,” he adds. “It is perhaps disruptive news to pull the U.S. down. Let’s wait and see.” The Chinese company, established in Hangzhou, Zhejiang in 2023, is owned and funded by Chinese hedge fund High-Flyer, which develops open-source large language models (LLMs).
In recent times, Bollywood has seen a noticeable shift, with many newcomers struggling to leave a lasting impression on audiences. This decline can be traced back to a variety of factors, including the selection of projects that fail to resonate with viewers. Gone are the days when iconic films like Betaab, which introduced Sunny Deol or Rocky which launched Sanjay Dutt, captivated audiences and launched the careers of these stars. So too Jackie Shroff with Hero. In contrast, today’s newcomers like Suraj Pancholi, Siddhant Kapoor and Sasha Agha find themselves lost in films that do not provide them with the platform to showcase their talents effectively. The recent film Azaad featuring Aaman Devgan and Rasha Thadani serves as a case in point. Aaman Devgn, nephew of Ajay Devgn has struggled to make a significant impact, while Raveena Tandon’s daughter Rasha Thadani managed to capture some attention with her performance. Many of the films do not offer the newcomers a fair opportunity to shine; often focusing more on star power than on storytelling. For instance, in Azaad, the narrative centres around the titular horse rather than the lead pair, which diminishes the impact of the human characters. This misalignment can lead to a lack of engagement from the audience, making it difficult for the actors to connect with viewers. Aaman’s performance, despite being camera-friendly, lacks the emotional depth and histrionics that are often necessary to truly engage the audience. In contrast, Rasha stands out with her strong screen presence and impressive dance moves, showcasing a talent that could potentially elevate her career. Ultimately, even when a film does not resonate with audiences, a standout performance can create opportunities for newcomers to prove themselves.
The England captain Jos Buttler did not mince words on the matter of fast bowler Harshit Rana replacing Shivam Dube as the like-for-like “concussion substitute” in the fourth Twenty20 international in Pune. The scoreboard will show left-hander Dube having scored 53 off 34 balls with 7x 4s and 2x6s – a fine performance that went a long way in India posting a stiff 181 in 20 overs after being rocked by Saqib Mahmood’s three-wicket burst in his first over. It was Dube’s first international match in eight months. Rana, who replaced Dube after India chose to use the “Concussion substitute” rule at the innings break, ended up with flattering figures of 3 for 33, sending down his full quota of four overs. Rana took the wickets of Liam Livingstone, Jacob Bethell and Jamie Overton – all capable of giving the ball a solid whack. A pertinent question that cropped up was whether “Rana was a like-for-like’’ replacement for Dube, particularly as a fast bowler. In his previous 33 matches, Dube had sent down 45.3 overs and taken 11 wickets with a 3 for 30 as his best against Bangladesh in Nagpur in 2019. He did not bowl in 11 matches and went wicket-less in 15. Buttler disagreed with “Rana coming in for Dube” and wondered if Dube’s bowling speed had shot up by 25 miles per hour or if Rana’s batting had improved. On the face of it, Rana was a far from like-for-like replacement for Dube. India’s bowling coach, Morne Morkel, explained that the team forwarded Rana’s name and the match referee, Javagal Srinath approved it. The unsavoury event will compel the ICC to mull over the “Concussion substitute” rule.
Armed with a landslide majority in Maharashtra, the BJP, it is learnt, is now strongly pushing its coalition partners up against the wall. Not only has it launched a strong attack against Ajit Pawar’ party deputy leader Dhananjay Munde but it is keeping Eknath Shinde on the edge too. While the knives have been sharpened against controversial minister Dhananjay Munde demanding his resignation for the alleged involvement of his aide in the murder of Beed sarpanch Santosh Deshmukh. Munde and his party have been resisting and fighting it against all odds. While Ajit Pawar may have strongly backed Munde for now, he realises that the BJP may not stop at him and could launch fresh salvo against his other deputies. Hence, Pawar has directed his men to maintain a clean slate and even demanded that freshers be vetted before giving entry in his party. His contemporary, Eknath Shinde too is not having it easy with BJP ministers like Ganesh Naik eyeing his Thane stronghold and launching a worker engagement campaign clearly with an eye on the forthcoming local body polls. While Shinde chose to brush aside concerns, his workers have threatened to do a quid pro quo by launching similar exercises in BJP’s constituencies. Shinde did not attend the cabinet meeting last week, while Munde is believed to have left mid-way. The BJP strategy seems to be to keep the coalition partners constantly on the edge.
The year 1952 saw the release of a cult movie and a classic coming together of two names that shaped Dravidian cinema indelibly. A talented writer from Thirukkuvalai …the indomitable M Karunanidhi (DMK founder) and a firebrand actor who set the template for Tamil cinema…Sivaji Ganesan. These two cinema debutants made Parasakthi, an evergreen movie still remembered by connoisseurs of this powerful medium. Suddenly, Parasakthi is in the news. Two Kollywood producers are claiming the title Parasakthi. Vijay Antony (actor-producer-director-music director) claims that his 25th movie under production, Sakti Thirumagan has been already registered as Parasakthi for its Telugu version in July 2024. His posters were splashed on X. Imagine the shock that Town Pictures and avant garde director Sudha Kongara got on hearing that their Sivakarthikeyan’s 25th film Parasakthi has an ostensible me too. This was no filmi coincidence. A high decibel legal battle is being averted by Akash Bhaskaran, emissary of Kongara who met Antony to resolve the issue. AVM Pictures also endorsed that the title was given to Kongara’s team and all concerned were just heaving a sigh of relief. Then for Kongara trouble came from an entirely unexpected quarter. The legal heirs of Perumal Mudaliar, National Pictures, original Parasakthi producers decided to digitalise the 1952 hit and re-release it. This claims that the Krishnan Panju directed original has allotted only distribution rights to AVN for a few areas, that no other house could use the title. Avowedly, the Sivaji craze and the Kalaignar charisma guarantee big crowds.
What peace deal have the Gandhis — Sonia and Rahul – worked out with G-23 leaders like Ghulam Nabi Azad and Bhupinder Singh Hooda? Though leaders who met the Gandhis merely talk of an inclusive leadership, buzz is that some G-23 signatories will get party assignments. Azad, who is already in the CWC, is tipped to take charge of poll-bound Karnataka, as pressure mounts on Rahul Gandhi to put his boys like KC Venugopal, Ajay Maken, Harish Chaudhary and IAS officer K Raju out to pasture for ruining Congress fortunes in the recent polls. Venugopal remained unfazed and went on to claim his presence when Rahul chatted up with Hooda. Asked to confirm the same, a miffed Hooda said: “He walked in to meet Rahul when I was leaving.” For some reason Rahul is unable to forego Venugopal who hails from Kerala, who was the reason he picked Jebi Mather as the Kerala Rajya Sabha candidate over many seniors, raising the hackles within the party. Many are questioning the undue promotion of Mather and feel it could force Rahul to search for a Lok Sabha seat outside Kerala come 2024.
During the Covid lockdown Akshay Kumar ruled Bollywood with releases like Laxmii, Bell Bottom, Sooryavanshi and Atrangi Re. But, his latest movie Bachchhan Paandey reportedly made at a cost of Rs165 crore has suffered a huge setback due to The Kashmir Files made by Vivek Agnihotri at a cost of merely Rs 15 crore in comparison. With the movie achieving proportions of a people’s movement The Kashmir Files is set to cross the Rs 200 crore mark. Bachchhan Paandey’s collections were poor from day one and may not gross good returns for the producers even as Akshay Kumar is believed to have charged Rs 99 crore for the film. Despite attempts by Akshay Kumar’s fan clubs to save the film The Kashmir Files tsunami continues to storm the box office with nearly 4000 screens added after the initial 650 screens as on March 10. Producers of Bachchhan Paandey know that at this critical juncture any marketing gimmick will fall flat. For his part, Akshay Kumar did not score brownie points by announcing he would watch The Kashmir Files. Bachchhan Paandey may well be written off as a flop because of the bad timing. Nobody anticipated that The Kashmir Files would stir hornet’s nest and evoke positive response worldwide. Meanwhile Akshay Kumar has moved on to shoot for his next film Selfiee.
Luxury yacht ‘Scheherazade’ with an estimated worth over Rs 525 crore, is thought to belong to the Russian President Vladimir Putin. The yacht has come under the scanner even as it lies anchored at an Italian marina. Russian opposition leader Alexei Navalny has once indicated that the yacht might belong to the Russian President. Its crew members are drawn from the Russian Federal Security Force (FSO), the same force that secures Putin’s luxury villa off the Black Sea coast in Sochi. So far, about $17 billion in assets thought to belong to 34 oligarchs close to Putin have been processed and are ready to be seized though the super-rich Russian President himself is believed to own hidden assets worth about $100 billion. As Putin emerged last week in a blue, knee-length Rs 10.5 lakh Italian designer coat and roll neck sweater worth Rs 3 lakh at a public rally to celebrate the 8th anniversary of Russia’s annexure of Crimea, there were clear signs of the many fine things that Putin fancies. Scheherazade is said to be the world’s most expensive superyacht whose owner has not been identified. With six decks and two helicopter landing areas, spa, sauna, gym and golden fittings in toilets, the yacht drips with luxury that adorns Putin, whose official salary is Rs 70 lakhs a year.
Come Saturday, the Tata IPL-15 will get off the ground at the Wankhede Stadium with a lung opener between four-time winner Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR). CSK is owned by India Cements, led by the irrepressible Mahendra Singh Dhoni, aka Thala and, coached by the suave Kiwi Stephen Fleming. KKR is owned by Red Chillies Entertainment, Jay Mehta Group of course the Badshah of Bollywood, Shah Rukh Khan and actor Juhi Chawla. The two-time winner has a new captain in Shreyas Iyer whose was with Delhi Capitals in the last edition. KKR has the nonpareil record of winning 14 matches in a row in the league founded in 2008 and, whose Head Coach Brendon McCullum gave a roaring start to KKR’s campaign in the inaugural year with a breath-taking 158 against Royal Challengers, Bangalore. The stage is set for an electrifying start to the IPL 15 that returns to four Indian venues in Maharashtra. The government has allowed 25% attendance at each venue but, the BCCI is hopeful more paying spectators will be allowed as the league enters April and May, before the play-offs begin. So happy days are back again for the IPL fans because Season 14 in full and more than half of Season 13 were held in the United Arab Emirates.
Much has been written about Prime Minister Narendra Modi’s immense interest in his own state of Gujarat that goes to polls later this year. Of course, Gujaratis do not need him to do a 9 km road show from Ahmedabad airport to the BJP party office in Gandhinagar to vote back a party that has been in power in the state since 1995. It is enough for them that Modi is PM; it makes every Gujarati feel he is presiding over India’s fate from South Block. But then, when it comes to elections and people’s choices Modi is not one to take any chances. The Gujarat state has already seen three CMs — Anandiben Patel, Vijay Rupani and Bhupendra Patel – after he left it in 2014 and became PM. Rupani’s five years in office ended in September 2021 after becoming an area of concern for Modi. It has been his effort to ensure that the fall out of the Rupani years did not dovetail incumbent CM Bhupendra Patel’s tenure. That is why in the two days that he spent in Ahmedabad and Gandhinagar, Modi consciously avoided sending out grim reminders from the Rupani era. He even avoided sharing a platform with Home Minister Amit Shah, who was in Gandhinagar on one of his official programmes. Reason: Rupani was seen as being close to Shah.
Since the advent of IPL (Indian Premier League) many seasons ago, the game of cricket has undergone a major metamorphosis. Cricket watching, too, has seen a whole lot of transformation. The IPL has also managed to swing on board a hitherto uninterested segment of the audience into binge cricket watching. Today, cricket watching, be it in stadiums or on television, has turned into a sort of family entertainment. Not surprisingly, everybody wants to have a share of cricket. The humungous audience interest has triggered a tiff between the Tamil Nadu Cricket Association (TNCA) and the Madras Race Club (MRC). Under the old arrangement between the two, MRC was given a sizable number of tickets from TNCA. This arrangement came into force during the tenure of late MA Chidambaram when he was the president of TNCA reportedly, as part of a property pact. Was this an indefinite arrangement? MRC thinks so, however, TNCA feels otherwise. Even as the two are engaged in a quarrel over the longevity and interpretation of the arrangement, the state cricket association has decided to put an end to the ticket-sharing practice. TNCA’s move indicates that there was nothing indefinite about the practice. Well, the tiff has now spilled over into the legal playing field!
Initially, Punjab Congress leaders were enamoured when Chief Minister Bhagwant Mann was ostensibly left “alone” to expand his Cabinet. No one from the AAP Delhi high command supervised the inductions of 10 ministers. Former PCC chief Sunil Jhakhar tweeted: “Seems Mann has come of age already much to the chagrin of AAP bosses in Delhi. That explains the absence of even the two regents, what to talk of Supremo himself at the oath ceremony. It’s good, as Punjab deserves a CM who is an authority unto himself (rather) than a remote controlled one.” When five Rajya Sabha picks — Cricketer Harbhajan Singh , Delhi IIT Assistant Prof Sandeep Pathak, Delhi AAP MLA Raghav Chadha, Lovely University founder Ashok Mittal and Ludhiana businessman Sanjeev Arora who is into cancer care — were announced and, as the new ministers settled in, it became apparent the hands off approach was only a facade. What is at work is Arvind Kejriwal’s Delhi Model in Punjab. Though Kejriwal did not attend the swearing-in ceremony of the new ministers, he web chatted with them online the same day. Every minister has an AAP worker from Delhi attached to them. It is said that Kejriwal tries to be like Modi without the apparent wherewithal. Buzz in political circles also revolves around Kejriwal likely to ease out Mann sooner than later to assume control of a full state himself.
Andhra Pradesh Chief Minister YS Jagan Mohan Reddy is planning a cabinet reshuffle, it is reliably learnt. The move was necessitated to prepare for future state elections and needed transformation for effective governance. Jagan may introduce new ministerial faces, retaining some old favourites to maintain caste balances, and push out others with district leadership responsibilities to enhance their vote gathering skills. “It is more a political messaging,” say YSR Congress Party insiders of the financially strapped government. Political observers in AP say “The recent history of cabinet reshuffles tells us two things. It is both, a political call and a diversionary vote catching tactic.” Jagan, wants to send a message to the electorate while facing an imminent economic collapse, that the cabinet rejig will induct the right political leadership using voters’ feedback on MLAs over performance parameters while also signalling the impermanence of cabinet positions. This exercise is also being done on the fear of an eroding electoral base with very little development work done in Andhra, says a clued-in political analyst. Not wishing to take chances, Jagan is asking his MLAs to go for door-to-door campaigns and connect with the people. Will such superficiality work?
In an interesting development, Pushkar Singh Dhami was elected leader of BJP’s Uttarakhand Legislature Party, ending a fortnight-long suspense over his swearing-in as Chief Minister since he lost the election from the Khatima assembly seat. Forty-six-year-old Dhami was chosen by PM Narendra Modi, who backed the young leader, being impressed by the former’s working style. In the last eight months, Dhami restored the BJP’s credibility and helped the party win 47 seats. Soon after news of Dhami’s defeat, Modi called him up over his work to boost the party’s fortunes. The PM was aware Dhami’s defeat was a result of political intrigue hatched by BJP leaders like Ramesh Pokhriyal and decided to support him. Even some Congress MLAs (besides BJP MLAs) have now offered their own seats to get him elected to the state assembly. The one person happy with Dhami’s elevation as CM is Uttar Pradesh’s former deputy CM Keshav Prasad Maurya, who similarly lost polls from Phulpur. As an MLC, he too feels he can comeback just like Dhami and was quick to greet the new CM. In Goa, Modi ensured that his choice Pramod Sawant got re-elected as CM and put paid to the ambitious Vishwajit Rane who delayed government formation over his candidature. Modi is repeating all four CMs in the states just won by BJP.
Popular Tamil star Dhanush had a dream film run from 2004 after he married superstar Rajinikanth’s daughter. Eighteen years, two smart boys, cinematic fame, and a hectic professional life later, the couple opted for divorce. Suddenly Dhanush found his trusted producers, directors acting hard to get, almost avoiding him like a Covid variant. His last film, Maran fared below par, and Dhanush headed straight to Vetrrimaran, his go to confidante and alter ego, to sign up for his next film. Vettrimaran tactfully dodged, citing his full portfolio. That’s when it hit Dhanush. Hell hath no fury like a mother-in-law scorned, a sasuma spited. Talk is rife in film circles that Lata Rajinikanth, the strong lady of the family has imposed sanctions, warning producers and directors close to her Damaad to stay away. Dhanush, on the other hand, is shouting hoarse that his talent and hard work alone produced super hits like Karnan, Maari, Velaiilla Pattadhari, Raanjhana, Shamitabh, Atrangi Re. But when an also ran, middle class Hero marries a superstar’s daughter, the union is not among equals, There is a salacious media report of his efforts to see sasuma and have an open confrontation and how he was turned away by the gate security. Lata, it is said, did not relent.
TRENDS & VIEWS
Editor’s Note: Short Post Noticed By People Who Matter
Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.