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In the wake of escalating face-off between the Chennai-based Tractors and Farm Equipment (TAFE) and its American partner AGCO over the ownership rights of Massey Ferguson in India, a two-member bench of the Madras High Court has stepped in to direct the warring parties to “maintain status quo until the original applications are heard and disposed of by the learned single judge. “For avoidance of doubt, we hasten to add that the observations made herein are tentative and solely intended for the purpose of disposing of these appeals. We have not delved much into the various rival submissions. All rights and contentions are kept open,” the two-member bench said in its order on Monday. The relationship between TAFE, an Amalgamation group company, and AGCO Corporation of the U.S. hit a nasty bump in April last when the AGCO management terminated commercial agreements -– including the one on licensing the Massey Ferguson brand — with TAFE. The Chennai firm quickly got a stay on this from a commercial court. When AGCO subsequently confirmed the termination, TAFE filed a contempt petition in the Chennai commercial court. Separately, TAFE also moved the Madras High Court, asserting its ownership right to Massey Ferguson brand. TAFE had got a favourable interim order from the Madras High Court. TAFE had filed a civil suit before the Madras High Court against Massey Ferguson Corporation, a subsidiary of AGCO, claiming that the said trademarks are distinctive of TAFE in India and exclusively owned by it. It had sought the Madras High Court to declare that TAFE owns the Massey Ferguson brand/trademarks in India. With the HC bench asking both parties to maintain status quo, all eyes are on the upcoming proceeding before the single judge. It is “advantage TAFE” at the moment, however.
With only 12 days remaining for the BCCI Secretary Jay Shah to take charge as independent chairman of the International Cricket Council (ICC), clarity has not emerged as to who would perform the duties of the Secretary from December 1, 2024. First and foremost, election has not been called for the post, and this could be because the BCCI Constitution has adequate provisions for its Joint Secretary to perform the Secretary’s duties. The BCCI Constitution says: “The President shall, in the event of a vacancy or indisposition of an office bearer, delegate the functions to another office-bearer until the vacancy is duly filled up, or the indisposition ceases.” In this case the BCCI President Roger Binny has the right to assign duties to any other office-bearer. Shah who has been the Secretary from 2019 may be allowed a grace period to hand over the work to someone else. Next week is going to be hectic for the ICC to take a call on the format and venues of the ICC Champions Trophy 2025 (Feb-Mar) because the BCCI has conveyed to the ICC that India will not travel to Pakistan. The BCCI, nay Jay Shah, would like to see a finality to the Champions Trophy issue, in particular where India will play before he takes charge of the ICC. If the Champions Trophy has to take place, the Pakistan Cricket Board has to accept a hybrid model with one group (with India in it) playing league matches, most likely in Dubai and keeping the venue of the semi-finals and final, open. The PCB may not be in a position to lose the hosting rights and thereby with it a fee of around $ 70 million!
The ‘Satta Bazaar’ is betting down (dampened market sentiments) over Maha Vikas Aghadi (MVA) forming Maharashtra’s next government. A market player says, “Punters have never been wrong before. Dampened stock market spirits indicate the Mahayuti Alliance is unlikely to win notwithstanding sops galore unleashed by CM Eknath Shinde.” Differing with market pundits, BJP says, “Markets crashed after Foreign Portfolio Investors withdrew Rs 1.25 lakh crore in October (out of total Rs 71 lakh crore total stock investments in India) seeking better pastures after China announced stimulus. FPIs sold Rs 8700 crore stocks in April, Rs 25,600 crore in May then bought Rs 26,600 crore worth in June, Rs 32, 400 crore in July, Rs 7300 crore in August and Rs 57,700 crore in September before the big sell off in October. Already overleveraged NSE slumped, the subdued corporate sector quarterly results after much hype triggered a profit-booking mindset among investors.” Donald Trump’s ascendancy as the next U.S. president (previous tenure witnessed negative bias towards precious metals) bodes badly setting price corrections of gold and silver even as the U.S. dollar firms up, adding to Indian stock market woes. The BJP leader adds, “Maharashtra contributes around 14% to India’s GDP but even when MVA ruled for 2.5 years Modi-nomics ensured high buoyancy on Indian bourses despite stalling of bullet train project, Rs 14,000 crore cost escalation of Metro project.” The market punter, however, cites India’s financial capital Mumbai in Maharashtra that ensures most Indian business gravitates around the state while explaining the gloomy market mood over MVA’s likely win. November 23 will reveal the truth when the political bets are finally called out.
In a massive setback to AAP, Delhi’s transport minister and Jat leader Kailash Gahlot resigned from the party, citing “grave challenges” and “awkward” controversies in a letter to AAP convener Arvind Kejriwal months ahead of Delhi Assembly polls. He has joined the BJP. Gahlot’s exit is well timed in the sense that it comes days before Maharashtra goes to polls. AAP, an INDIA Bloc partner that has no stake in the state polls. But it must be said Gahlot’s exit was something that was in the works for some time now. It is believed that the seeds of discord between Gahlot and the AAP leadership were sown on August 15 over unfurling the national flag during the Delhi Govt’s I-Day celebrations. Delhi CM Arvind Kejriwal, who was in jail on charges linked to the alleged liquor policy scam, had wanted Education Minister Atishi to unfurl the flag. Delhi Lieutenant Governor VK Saxena however felt Gahlot was more suitable for the job as he held the Home Department. Meanwhile, Kejriwal indicated that Gahlot had quit as he was under pressure from the ED and IT. In his resignation letter, Gahlot pointed to how “Political ambitions have overtaken our commitment towards people, leaving many promises unfulfilled”. In an apparent swipe at Kejriwal, he referred to “many embarrassing and awkward controversies like the “Sheeshmahal” — a term used by the BJP to refer to the CM’s residence renovated during Kejriwal’s term costing the exchequer Rs 45 crore.
A major controversy has erupted in Tollywood as over 233 directors from films, TV and independent media have filed a defamation suit against Swarup Biswas, president of the Federation of Cine Technicians and Workers of Eastern India. The Rs 23-crore lawsuit follows Biswas’s contentious remarks alleging rampant sexual harassment in the film industry, with 60% of complaints purportedly against directors and producer-directors. The hearing will take place on January 10. Swarup, the younger brother of Aroop Biswas, Bengal’s Power and Housing Minister and a close aide of chief minister Mamata Banerjee, finds himself at the centre of an unprecedented protest by Tollywood’s creative community. This is, perhaps, the first time that Tollywood has publicly challenged the Federation. Directors and producers have also criticized what they call “red-tapism” and “arbitrary demands” imposed by the Federation, including its control over unit sizes, pay scales, working hours, and technician selection. At the Eastern India Motion Picture Association’s (EIMPA) recent AGM, Swarup Biswas proposed that producers deposit Rs 5 lakh each as security to ensure timely technician payments, citing Rs 50 lakh in pending dues. Producers have outright rejected the demand, questioning the Federation’s accountability and EIMPA’s silence on the matter. Veteran actor-director Aparna Sen has publicly questioned Swarup Biswas’s credentials, asking for proof of his contributions to the industry. Biswas holds an assistant director’s card, which is reportedly issued only to those involved in at least two films. Actor-politician Roopa Ganguly also criticized the Federation, accusing it of politicizing the industry and questioning why filmmakers often seek the CM’s intervention during crises.
If rising onion prices decided the election outcome in many states some decades ago, falling soybean prices could impact the outcome in around 70 assembly constituencies in Maharashtra. Hence, Prime Minister Narendra Modi as well as Congress president Mallikarjun Kharge, representing two ends of the political spectrum, are found promising farmers of much higher rates, but only after they are elected on 20 November. The sensitive constituencies are spread in Marathwada and Vidarbha regions, where cotton and soybean are the main cash crops. The current market rate of Rs 4000 per quintal is unacceptable to the growers though they have no choice but to sell the produce as it can’t be stored for long. The MSP is Rs 4800 but not enough stocks are lifted by the machinery. The ruling saffron alliance has been promising better tariffs. The government hiked the soybean import duty in a bid to jack up the prices but the hike was of only around Rs 400, still leaving a gap of the same amount. Sensing the distress and the government’s inability to make any major announcement, Congress leader Rahul Gandhi has promised Rs 6000 per quintal of the legume. To go a step further, Congress president Mallikarjun Kharge has pledged to pay Rs 7000. Shiv Sena leader Uddhav Thackeray has also joined the chorus. The two regions had by and large supported the opposition Maha Vikas Aghadi during the Lok Sabha election. Hence, Mahayuti leaders are wary of saying anything that can dampen their prospects.
Are the re-runs slowly becoming a revenue model both for producers and exhibitors who have been grappling to bring back the audiences to cinema halls? Diwali turned out to be decent but then again we are gone back to re-release of films. Shah Rukh Khan’s Veer Zara re-release has been appreciated. Rakesh Roshan plans a re-release of Karan Arjun with a huge number of screens after 30 years of its release. This again has Shah Rukh Khan and Salman Khan coming together for the first time on screen. SRK’s Kal Ho Naa Ho and Pardes too are re-releasing in cinemas. Those in the trade feel that re-release of Tumbbad, Rehna Hai Tere Dil Mein and Laila Majnu have given courage to producers to cash on re-runs. The re-runs have stirred both excitement and curiosity. Traditionally, re-releases were reserved for timeless classics, but now more recent films are being revived, prompting questions: Is this trend purely nostalgic, or is there a deeper strategy at play? According to Trade Analyst Saurabh Varma, the re-release phenomenon is benefiting the cinema industry in multiple ways. For producers, re-releasing films is a cost-effective option. The marketing and distribution expenses are far lower than for new releases. Re-releases tap into the large fan bases of iconic films, giving long-time fans a chance to relive their favourite stories on the big screen. Furthermore, these revivals provide a unique opportunity for younger viewers who may have missed these films during their initial release. The combination of nostalgia and iconic music resonates deeply with audiences.
It’s a drivetrain solution provider for windmills and industry applications. Every one out of three drive train products installed across the globe bears the brand name of this one. Truly, this German major has traversed quite a long way and undergone a major metamorphosis in the process. One-and-a-quarter-century-old Bocholt-headquartered Flender has significant presence in India. Not surprisingly, the top management team of Flender was in Chennai a few days ago. The presence of the top honchos was more to reiterate the commitment of Flender to India. After all, it has been in India since 1961. It now has three production sites — one each at Kharagpur (WB), Chennai (TN) and Walajabad (TN). Around 10% of its nearly 9,000 skilled personnel across the globe are housed in India. And, it has been putting more money into this country since 2020. Why not? For one, India is the right choice for all those who are looking for the China Plus One option in the post-Covid era. For another, the focus world-over is now increasingly on sustainable development. The robust ecosystem — the presence of assorted turbine makers and a well-evolved supply chain — according to its India CEO Vinod Shetty, is ideal suited for Flender to aspire for a bigger role in driving energy transition in the country. Indeed, Flender is quietly expanding its India operations for a bigger role in its global game plan.
Tamil film producers and their financial backers are now rethinking this model — big money, big stars, big projects but no guarantee that it will reap profits. So the new strategy…safe and secure than spend thrift and sorry. Can small budget films do big business? A resounding yes to three of 2024s baby budget films that warmed the cockles of producers’ hearts. Three films of this year, Lover, Lubber Pandhu and Vaazhai have pulled in amazing profits and massive margins. Lover’s budget was a mere Rs 5 crore, and plus other expenses added the total cost to Rs 6 crore. Hold your breath! It made a profit of Rs 13 crore. But Lubber Pandhu (Rubber Ball), a title that would have gone unnoticed, made the biggest rake in for Prince Pictures who earned Rs 35 crore in TN gross alone — 300% profit. Vaazhai was no sneeze over either…it brought Rs 12 crore profits in TN. Film making costs and exhibition/promo expenses can zoom up dangerously, and after paying the incredible star salaries, if the film’s overflow is modest, stakeholders have no insurance cover to fall back on. Small is big is fast becoming the new open sesame for Kollywood to stay safe.
Veteran leader Sharad Pawar finds commonality between Vote Jihad and a particular section of the people voting for the BJP. Explaining his stand, the NCP founder said it was seen in Pune that the BJP was consistently supported by a certain segment (read Brahmin) in some areas. We expect this to happen though don’t call it Vote Jihad, he remarked. According to Pawar, if such voting patterns happen, it is the right of every community to vote as per its choice. He again charged that deputy chief minister Devendra Fadnavis had raised the issue of Vote Jihad. Pawar’s jab was directed at those specific areas of Pune where Brahmin population is dominant and mostly BJP candidates are elected from such localities. Time and again, Pawar has been accused of creating the bogey of caste with an eye on electoral gains by engineering a rift between sections of the electorate. In support of his contention, Pawar said slogans like ‘batenge toh katenge also fall in the same category as they have a communal shade. He alleged that the issue has been cropped up by the ruling dispensation as it is desperate at the bleak prospect in the assembly election, after the Lok Sabha rout. Fadanvis had condemned the Vote Jihad philosophy after cleric Sajjan Nomani released a list of the Maha Vikas Aghadi candidates and asked the Muslims to vote for them.
Even as the corporate world rolls up its sleeves and prepares to get back to offices and tables, not everyone will be able to resume the daily commute. Some companies, including large multinationals, have cut their overheads by giving up their plush leased offices soon after work from home (WFH) became the norm (prevalent). So, the many who have got used to working while lounging comfortably in their pyjamas cannot, even if they – or their families – want to, as they no longer have a workplace to go back to (which they can start going) again. The Bengaluru-headquartered Toyota Kirloskar Motor (TKM), which has its manufacturing facilities at Bidadi on the outskirts of the city, gave up the lease on its corporate office in the city’s posh Vasanth Nagar soon after the pandemic made it impossible for people to get to it. “We have decided to stick to WFH,” said the India-Japan joint venture’s vice chairman and managing director Vikram S Kirloskar. “When we need to have meetings, we can have them in a hotel instead of our own conference room. Anyway, people who need to come in from our other offices stay in a hotel.” Surely, the company is making huge savings by way of rents but are the employees really happy to WFH?
Is Priyanka Gandhi Vadra playing the ‘ladki hoon, lad sakti hoon’ card to empower women across the country or, is it more about just herself? Is she pushing the ladki issue merely to enlarge her own canvas within the Congress party? Why else would Priyanka be travelling outside Uttar Pradesh (UP) in the midst of heated poll campaigning and conducting herself like a super Mahila Congress president to spread the message about her Pink manifesto? This is a question party leaders are asking. In early December, within days of launching her Pink Manifesto for women in UP, promising 40% reservation for women candidates alongside tax sops for organisations represented by women as 50% of their workforce, Priyanka suddenly headed off to another poll-bound state of Goa. She spent an entire day there pitching her women’s agenda extensively. While many in the party believe Priyanka Vadra is looking to expand beyond her limited charge of Uttar Pradesh as AICC General Secretary, some party sources say Priyanka may strongly be competing with brother Rahul Gandhi to provide a new leadership to the Congress. Significantly, at the Mehangai Hatao Rally in Jaipur she addressed the crowd jointly with Rahul. With the Congress likely to fare poorly in the upcoming polls, Priyanka is perhaps already recalibrating for the aftershocks.
TMC chief Mamata Banerjee has made acquiring Goa’s 40 assembly seats almost a prestige issue. She has apparently poured money to acquire political assets — namely three sitting MLAs, two belonging to the Congress — Luizinho Faliero and Alexio Reginaldo Lourenco, and one from the NCP, Churchil Alemao, ahead of the Goa assembly elections slated next year. With Alexio’s exit, only two of the 17 MLAs elected in 2017 are left with the party. Going against its grain of procrastination, the Congress for the first time decided to go ahead with finalizing candidates and released the first list of eight candidates last week, just to prevent TMC from poaching its leaders. It was apparently former Union Minister P Chidambaram’s idea to halt the erosion of rank and file. Sources say the TMC was so livid with the Congress’ first list that poll strategist Prashant Kishor even boasted to a Goa leader that he would poach a candidate even after the list was finalised by Rahul Gandhi. He did it with Alexio joining TMC. AICC in charge Dinesh Gundurao was aware of this development. Well, If you want to know why no effort was made to stop this MLA from Curtorim from leaving the party, it was because the AICC made no offer to finance the elections.
Two incidents of sacrilege, in a span of 24 hours, leading to two deaths, one at the Golden Temple in Amritsar and the other at a gurudwara in Kapurthala has shocked and raised hackles of everyone. The murderous assault on a man at Harmandir Sahib caught for the sacrilege by devotees seemed something akin to events in the run-up to Operation Blue Star in 1984 noted a Congress veteran. BJP leaders feel the sudden spike in religious violence could probably be an attempt to scuttle Punjab Chief Minister Charanjit Singh Channi’s move to get justice in an old sacrilege case — Bargari Case of 2015. After all, Channi had changed the state DGP and was trying to bring Akalis to book. Looks like whenever Akalis are in trouble, they foment sectarian trouble. There was a spike in sacrilege incidents in the run-up to 2017 assembly polls. As for Channi, he is not in a happy place either. He is sort of sandwiched between two kinds of CMs — AICC in-charge Harish Chaudhury who functions like a super CM in Punjab, attends Cabinet meetings and a wannabe CM and PCC chief Navjot Sidhu. While Chaudhury, a close Rahul aide, gives directions on running the government and enjoys facilities available to CM’s office, Sidhu simply avoids sharing any forum with Channi; he thinks he will be the CM post poll.
The firebrand Navjot Sidhu is on the warpath again. He has seized upon the two incidents of sacrilege and subsequent lynchings as his ticket to dominating the Punjab poll scene. Amid the silence of Punjab’s political faces over the two lynchings, Sidhu is demanding public execution for those accused of desecrating religious texts. Sidhu knows this is a topic on which opposing political parties can tread only softly as they can’t be seen justifying lynching in a civilized country. The space is thus open for the Congress chief Sidhu to exploit the emotions that are attached to anyone playing the fool with religion and attempting sacrilege by attacking the holy text. Sidhu is alleging a “conspiracy against one community” and that fundamentalist forces are trying to disturb peace in Punjab. He had made an issue of the inaction over past attempts at the desecration of the Granth Saheb against which the government had not acted in time with due prosecution. Sidhu made it his plank against the then Congress CM Captain Amarinder Singh and dethroned him and got Charanjit Singh Channi installed. The CM has slammed the alleged sacrilege attempts but, chosen to remain silent on the lynchings. Sidhu has no qualms about it. He is virtually giving a license to the public to go after sacrilege while giving lip service to making laws stringent with a death sentence for sacrilege.
Odisha Chief Minister Naveen Patnaik is leaving no stone unturned to transform his state. And, the results appear to be showing. It is reliably learnt that five steel giants have finalized mega investments in Odisha namely: Posco, ArcelorMittal, Tata Steel, Jindal Steel and JSW. While Posco has evinced an interest to invest once again, steel magnate Lakshmi Mittal’s ArcelorMittal has secured approval from the Patnaik government to set up a 24 MTPA greenfield integrated steel project at Kendrapara district. Similarly, Tata Steel will expand its Kalinga Nagar capacity from 3 MTPA to 8 MTPA; while Jindal Steel & Power will up its Anugul plant capacity from 6 MTPA to 25.2 MTPA. This will make JSPL’s Anugul plant the world’s largest single location steel plant. JSW, which acquired Bhushan Power & Steel plant located at Jharsuguda, will also ramp up capacity from 5 MTPA to 15 MTPA while the Rungta Mines’ Karakhendra plant capacity goes up from 0.53 MTPA to 3 MTPA. If all goes as planned, Odisha will become the ‘Steel Capital’ of the country, driving national economic growth through steel production. The state had a mere 2 MTPA steel production capacity in 2000 compared to its steel production of 30 MTPA today and, plans to further increase it to 100 MTPA by 2030. Clearly, Odisha is setting the pace of development for India.
Huelva, in southwest Spain, delivered good tidings for men’s badminton in India and, particularly for the Bengaluru-based Prakash Padukone Badminton Academy (PPBA). Huelva was the venue for the season ending 2021 Badminton World Federation (BWF) Championship held last week, and the budding star from the PPBA, Lakshya Sen, reached the semi-finals before losing to countryman Kidambi Srikanth in a 69-minute three-setter. Sen won the bronze medal, but more significantly he has signalled his arrival into the big league. The world men’s singles field is replete with champion performers from Asia and Europe. Sen had lost to Denmark’s World No 1 Viktor Axelsen twice in Round Robin (second round) and the semi-finals of the previous week’s HSBC BWF World Tour Finals at Bali, Indonesia. He got a walkover from top gun Japanese Kento Momota due to injury and also from Denmark’s Rasmus Gemke but, he made the most of the following week’s World Championship upper half draw that was also weakened by injury related walkovers by Momota , Indonesia’s Jonatan Christie, France’s Toma Popov. Sen himself got a R32 walkover from German Max Weisskirchen. Sen needed all the luck, but he ran out of it against Srikant. The professional shuttler of four-plus years, Sen gives Indian Badminton plenty of hope.
Tamil Nadu Chief Minister MK Stalin announced a slew of welfare schemes in quick succession. Political watchers wonder if poll strategist Prashant Kishor still hand holds the DMK or, is it the Think Tank constituted by Stalin for reform that is behind these schemes? TN has been on top of its Corona vaccination priority alongside pandemic control. Health Minister M Subramaniam and his Health Secretary were fully primed to deal with every contingency. Consciously projecting an all-around presence in TN’s government landscape, Stalin announced the ‘Save A Precious Life’ scheme to render timely medical aid to accident victims. Accident victims are now entitled to free medical care for the first 48 hours, including the crucial golden hour, at government or notified private hospitals. As a further impetus, being a good samaritan no longer holds worries for citizens. Many victims remain unattended due to the fear of subsequent police inquisitions. Now, good samaritans would be rewarded Rs 5,000 each for taking accident victims to the hospital. The CM’s mass Health Insurance Scheme bagged the “e-India Jury Award” for best practices in the Health Insurance sector. People can discern between mere populist announcements and tangible results on the ground. Lofty slogans must translate into real benefits is Stalin’s doctrine.
Thiruvananthapuram’s Member of Parliament, Shashi Tharoor dons many hats. He’s famous as a wordsmith, ladies man, trend-setter on social media et al. Even as a politician, he takes on the high and mighty, even from his own party. On December 16, at the launch of the biggest Lulu Mall of India in Trivandrum he hobnobbed with CPM Chief Minister Pinarayi Vijayan, even praised him for his development agenda. This, when the Congress led-UDF has launched a concerted campaign against Vijayan’s controversial Rs 55,000 crore Silverline Rail project connecting Trivandrum and Kasaragod, aimed at accomplishing train travel from one tip of the state to the other in four hours flat. While UDF MPs petitioned the Union Railway Minister against the project, Tharoor refused to fall in line to demand more time and discussion before inking of the deal. This is Tharoor’s way of getting back at fellow MPs and party colleagues who backed the Communist government’s blockade of the privatization of Thiruvananthapuram airport. The Congress was against the airport being handed over to Adani although it was the Congress-led UDF’s erstwhile government that handed over Thiruvananthapuram’s greenfield deep-sea port to Adani. For Tharoor, development sans negative politics is the new mantra. Political conversations abound on how he would make a better leader of Opposition in Parliament than Adhir Ranjan Chowdhury.
When Shah Rukh Khan’s son Aryan was arrested in the drugs-on-cruise liner case the whole of tinseltown came out in support for him. The same spontaneity was missing when actor Armaan Kohli was arrested by the Narcotics Control Bureau in August 2021. Bollywood’s silence is peculiar, given its penchant to make stars of controversial actors in the past and, may be due to multiple earlier police cases against Kohli. With Bombay High Court rejecting his bail plea, Armaan’s only option is the Supreme Court now. The 49-year old actor, son of renowned film maker Rajkumar Kohli and actress Nishi, was always a maverick since his foray into Bollywood in 1992 with Virodhi. Since then, many interesting offers that came his way were turned down by him. For instance, Shah Rukh Khan became his replacement in Deewana and an overnight star. Though 15 films old, success has eluded Kohli so far, despite his filmy family, by his own doing, says an industrywallah. Still, Salman Khan featured him in Prem Ratan Dhan Paayo and even Bigg Boss. At the Bigg Boss house Kohli befriended Tanisha Mukerji and many felt they would settle down. That was not to be. What does the future hold for Armaan considered a very good looking actor before Hrithik Roshan had arrived? Only time will tell!
TRENDS & VIEWS
Editor’s Note: Big Punch In Small Pack
It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.