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In a bid to rejuvenate its electoral prospects following a string of disappointing results in Bengal, the CPI(M) has turned to professional expertise. The party recently posted a recruitment advertisement on social media, seeking applications for several key positions, including that of political analysts, mass communication writers, graphic designers, and digital marketing executives. CPI(M) State Secretary Mohammad Salim announced the move via Facebook, emphasizing that the party aims to adopt a more professional approach. People have seen CPM Digital for so long, this time CPM will look professional, and this is the beginning, Salim stated, indicating a strategic shift in the party’s functioning. The most notable position advertised is that of political analysts, drawing comparisons to the role played by prominent strategists like Prashant Kishor. However, the party has refrained from officially framing this move as a complete overhaul of its strategy. The decision comes in the wake of the CPI(M)’s dismal performance in the 2024 Lok Sabha elections, where the party failed to secure any seats in Bengal. Despite forming an alliance with Congress, the party was sidelined by the bipolar contest between the Trinamool Congress (TMC) and BJP. Veteran leaders like Adhir Ranjan Chowdhury suffered losses, and only two CPI(M) candidates, including Salim himself, managed to save their deposits. Internal discussions within the party have highlighted the inability to adapt to modern electoral trends and lingering reliance on outdated strategies. By embracing professional inputs, the CPI(M) appears to be gearing up for the 2026 Assembly elections, signaling a departure from its traditional framework.
Increased voting by women and a comparatively lower turnout of the Muslims for the Maharashtra assembly elections are likely to be the two major factors which can tilt the outcome of the crucial battle that will conclude on Saturday evening. These two trends have been commented upon repeatedly by several analysts while making a comparison with the Lok Sabha election’s voting pattern. As the turnout for this election has been the highest at more than 66% over the past three decades, both sides are claiming that it will benefit their candidates. For instance, deputy chief minister Devendra Fadnavis has suggested that the Laadki Bahin Yojana was one reason for the handsome response of women, who would support the Mahayuti nominees. The opposition Maha Vikas Aghadi (MVA) failed to gauge the potency of the scheme whereby eligible women receive Rs 1500 per month from the state. Both sides have promised to enhance the provision after watching the unprecedented welcome it has received. Similarly, the lack of enthusiasm of Muslim voters as compared with the Lok Sabha voting complexion has emerged as another important factor for the final outcome. At least a dozen Lok Sabha seats went to MVA owing to en bloc minority voting. In Dhule, while the other five assembly segments supported the Mahayuti, voting in the Malegaon assembly changed the picture and the seat went to MVA. In view of such aspects, the results are awaited eagerly.
As the term of the present Maharashtra assembly ends on 26 November, the political calculations to capture power will have to be finalised within just 48 hours once the results are out. This has heightened the suspense about the outcome of the election since the richest state of India will play a crucial role in shaping the national political future. A mandate in Maharashtra will strengthen the prospects of both the ruling Mahayuti and the opposition Maha Vikas Aghadi (MVA). The state saw a brief spell of President’s Rule in 2019 as none of the claimants was ready to form a government within the deadline. Making preparations to avert any such eventuality, Mahayuti and MVA planners have booked dozens of rooms in five star hotels in Mumbai for the possible winners. Moreover, chartered planes and helicopters have also been booked in readiness to ensure the availability of the future MLAs. Another precaution is to keep them under watch so that sides are not changed at the eleventh hour. But the Lok Sabha results changed the picture as MVA won 30 out of the 48 seats. The exit polls for the assembly election have predicted a keen race, making it imperative for both sides to count on each vote. Therefore, the 48 hours after the results will become the game changer.
Alliance politics, an eternal feature of the Tamil Nadu political scene, has turned sharper with the advent of actor Vijay on the electoral stage. All the parties save the ruling DMK are running helter-skelter in their bid to stitch up an alliance before the 2026 Assembly polls. DMK is content to wait out the drama with parties rejecting each other as potential allies since this helps the ruling party to stay ahead in poll percentages. The arithmetic is simple. If the votes split three ways as they did in the Lok Sabha polls, the DMK stands to gain the most, or sweep everything as it did with 39 of 39 seats. If the votes are going to split four ways after Vijay’s entry, the DMK will be laughing all the way to Raj Bhavan for the swearing-in ceremony. The AIADMK, a shrewd player of alliance politics in the time of J Jayalalithaa, has not only split on her demise but also stands isolated in the alliance race. They don’t want to join the BJP again after the stinging 2021 experiment. Vijay does not want to join the AIADMK though the party would very much want the youthful politico on his side. The BJP is keeping the door open for AIADMK provided those shunted out are part of a united package. The DMK is only keen to keep VCK and its current allies on board. The more divided the opposition is, the better for MK Stalin and family.
In the wake of escalating face-off between the Chennai-based Tractors and Farm Equipment (TAFE) and its American partner AGCO over the ownership rights of Massey Ferguson in India, a two-member bench of the Madras High Court has stepped in to direct the warring parties to “maintain status quo until the original applications are heard and disposed of by the learned single judge. “For avoidance of doubt, we hasten to add that the observations made herein are tentative and solely intended for the purpose of disposing of these appeals. We have not delved much into the various rival submissions. All rights and contentions are kept open,” the two-member bench said in its order on Monday. The relationship between TAFE, an Amalgamation group company, and AGCO Corporation of the U.S. hit a nasty bump in April last when the AGCO management terminated commercial agreements -– including the one on licensing the Massey Ferguson brand — with TAFE. The Chennai firm quickly got a stay on this from a commercial court. When AGCO subsequently confirmed the termination, TAFE filed a contempt petition in the Chennai commercial court. Separately, TAFE also moved the Madras High Court, asserting its ownership right to Massey Ferguson brand. TAFE had got a favourable interim order from the Madras High Court. TAFE had filed a civil suit before the Madras High Court against Massey Ferguson Corporation, a subsidiary of AGCO, claiming that the said trademarks are distinctive of TAFE in India and exclusively owned by it. It had sought the Madras High Court to declare that TAFE owns the Massey Ferguson brand/trademarks in India. With the HC bench asking both parties to maintain status quo, all eyes are on the upcoming proceeding before the single judge. It is “advantage TAFE” at the moment, however.
With only 12 days remaining for the BCCI Secretary Jay Shah to take charge as independent chairman of the International Cricket Council (ICC), clarity has not emerged as to who would perform the duties of the Secretary from December 1, 2024. First and foremost, election has not been called for the post, and this could be because the BCCI Constitution has adequate provisions for its Joint Secretary to perform the Secretary’s duties. The BCCI Constitution says: “The President shall, in the event of a vacancy or indisposition of an office bearer, delegate the functions to another office-bearer until the vacancy is duly filled up, or the indisposition ceases.” In this case the BCCI President Roger Binny has the right to assign duties to any other office-bearer. Shah who has been the Secretary from 2019 may be allowed a grace period to hand over the work to someone else. Next week is going to be hectic for the ICC to take a call on the format and venues of the ICC Champions Trophy 2025 (Feb-Mar) because the BCCI has conveyed to the ICC that India will not travel to Pakistan. The BCCI, nay Jay Shah, would like to see a finality to the Champions Trophy issue, in particular where India will play before he takes charge of the ICC. If the Champions Trophy has to take place, the Pakistan Cricket Board has to accept a hybrid model with one group (with India in it) playing league matches, most likely in Dubai and keeping the venue of the semi-finals and final, open. The PCB may not be in a position to lose the hosting rights and thereby with it a fee of around $ 70 million!
The ‘Satta Bazaar’ is betting down (dampened market sentiments) over Maha Vikas Aghadi (MVA) forming Maharashtra’s next government. A market player says, “Punters have never been wrong before. Dampened stock market spirits indicate the Mahayuti Alliance is unlikely to win notwithstanding sops galore unleashed by CM Eknath Shinde.” Differing with market pundits, BJP says, “Markets crashed after Foreign Portfolio Investors withdrew Rs 1.25 lakh crore in October (out of total Rs 71 lakh crore total stock investments in India) seeking better pastures after China announced stimulus. FPIs sold Rs 8700 crore stocks in April, Rs 25,600 crore in May then bought Rs 26,600 crore worth in June, Rs 32, 400 crore in July, Rs 7300 crore in August and Rs 57,700 crore in September before the big sell off in October. Already overleveraged NSE slumped, the subdued corporate sector quarterly results after much hype triggered a profit-booking mindset among investors.” Donald Trump’s ascendancy as the next U.S. president (previous tenure witnessed negative bias towards precious metals) bodes badly setting price corrections of gold and silver even as the U.S. dollar firms up, adding to Indian stock market woes. The BJP leader adds, “Maharashtra contributes around 14% to India’s GDP but even when MVA ruled for 2.5 years Modi-nomics ensured high buoyancy on Indian bourses despite stalling of bullet train project, Rs 14,000 crore cost escalation of Metro project.” The market punter, however, cites India’s financial capital Mumbai in Maharashtra that ensures most Indian business gravitates around the state while explaining the gloomy market mood over MVA’s likely win. November 23 will reveal the truth when the political bets are finally called out.
In a massive setback to AAP, Delhi’s transport minister and Jat leader Kailash Gahlot resigned from the party, citing “grave challenges” and “awkward” controversies in a letter to AAP convener Arvind Kejriwal months ahead of Delhi Assembly polls. He has joined the BJP. Gahlot’s exit is well timed in the sense that it comes days before Maharashtra goes to polls. AAP, an INDIA Bloc partner that has no stake in the state polls. But it must be said Gahlot’s exit was something that was in the works for some time now. It is believed that the seeds of discord between Gahlot and the AAP leadership were sown on August 15 over unfurling the national flag during the Delhi Govt’s I-Day celebrations. Delhi CM Arvind Kejriwal, who was in jail on charges linked to the alleged liquor policy scam, had wanted Education Minister Atishi to unfurl the flag. Delhi Lieutenant Governor VK Saxena however felt Gahlot was more suitable for the job as he held the Home Department. Meanwhile, Kejriwal indicated that Gahlot had quit as he was under pressure from the ED and IT. In his resignation letter, Gahlot pointed to how “Political ambitions have overtaken our commitment towards people, leaving many promises unfulfilled”. In an apparent swipe at Kejriwal, he referred to “many embarrassing and awkward controversies like the “Sheeshmahal” — a term used by the BJP to refer to the CM’s residence renovated during Kejriwal’s term costing the exchequer Rs 45 crore.
A major controversy has erupted in Tollywood as over 233 directors from films, TV and independent media have filed a defamation suit against Swarup Biswas, president of the Federation of Cine Technicians and Workers of Eastern India. The Rs 23-crore lawsuit follows Biswas’s contentious remarks alleging rampant sexual harassment in the film industry, with 60% of complaints purportedly against directors and producer-directors. The hearing will take place on January 10. Swarup, the younger brother of Aroop Biswas, Bengal’s Power and Housing Minister and a close aide of chief minister Mamata Banerjee, finds himself at the centre of an unprecedented protest by Tollywood’s creative community. This is, perhaps, the first time that Tollywood has publicly challenged the Federation. Directors and producers have also criticized what they call “red-tapism” and “arbitrary demands” imposed by the Federation, including its control over unit sizes, pay scales, working hours, and technician selection. At the Eastern India Motion Picture Association’s (EIMPA) recent AGM, Swarup Biswas proposed that producers deposit Rs 5 lakh each as security to ensure timely technician payments, citing Rs 50 lakh in pending dues. Producers have outright rejected the demand, questioning the Federation’s accountability and EIMPA’s silence on the matter. Veteran actor-director Aparna Sen has publicly questioned Swarup Biswas’s credentials, asking for proof of his contributions to the industry. Biswas holds an assistant director’s card, which is reportedly issued only to those involved in at least two films. Actor-politician Roopa Ganguly also criticized the Federation, accusing it of politicizing the industry and questioning why filmmakers often seek the CM’s intervention during crises.
If rising onion prices decided the election outcome in many states some decades ago, falling soybean prices could impact the outcome in around 70 assembly constituencies in Maharashtra. Hence, Prime Minister Narendra Modi as well as Congress president Mallikarjun Kharge, representing two ends of the political spectrum, are found promising farmers of much higher rates, but only after they are elected on 20 November. The sensitive constituencies are spread in Marathwada and Vidarbha regions, where cotton and soybean are the main cash crops. The current market rate of Rs 4000 per quintal is unacceptable to the growers though they have no choice but to sell the produce as it can’t be stored for long. The MSP is Rs 4800 but not enough stocks are lifted by the machinery. The ruling saffron alliance has been promising better tariffs. The government hiked the soybean import duty in a bid to jack up the prices but the hike was of only around Rs 400, still leaving a gap of the same amount. Sensing the distress and the government’s inability to make any major announcement, Congress leader Rahul Gandhi has promised Rs 6000 per quintal of the legume. To go a step further, Congress president Mallikarjun Kharge has pledged to pay Rs 7000. Shiv Sena leader Uddhav Thackeray has also joined the chorus. The two regions had by and large supported the opposition Maha Vikas Aghadi during the Lok Sabha election. Hence, Mahayuti leaders are wary of saying anything that can dampen their prospects.
Cracks in the Shiv Sena led Maharashtra Vikas Aghadi (MVA) became clear with the latest, unilateral announcement by the Maharashtra Pradesh Congress Committee President Nana Patole that the party will go solo in the next assembly elections. (Congress has one MP, 44 legislators and insignificant presence in local and civic bodies). He also added that if approved by the High Command he would like to be the party’s face for the post of Chief Minister. Clearly, Patole is posing challenge to his colleagues like Balasaheb Thorat, Ashok Chavan, Nitin Raut and Vijay Wadettiwar. Meanwhile, Deputy CM Ajit Pawar snubbed Patole for his ‘CM statement’. Chief Minister Uddhav Thackeray seem to be playing his card well too. His closed-door meeting with Prime Minister Narendra Modi has created heebie-jeebies among his rivals. Informed sources say that Thackeray has killed two birds with one arrow. He has snubbed BJP by showing that he has kept his communication channel open with Modi. Brave Sanjay Raut said, “It’s a rumour that Shiv Sena CM will be replaced after 2.5 years … CM will be Uddhav Thackeray for 5 years.” For the NCP and Congress, the message is not to take Thackeray for a ride despite lacking administrative experience. Meanwhile, within the BJP too the rift is widening between former CM Devendra Fadnavis and the state BJP unit chief Chandrakant Patil.
The D Gang’s clout was all pervading. All top stars – heroes, heroines and producers – were forced to fly to Dubai and perform for bhai’s events. There is video footage of stars hobnobbing with the Don at a Sharjah cricket match. A ‘No’ was not an option. And the job of terrorizing the film industry was entrusted to the handsome gangster Abu Salem, now languishing in Taloja jail, on the outskirts of Mumbai. Abu Salem almost threatened every top actor and producer. One of the early victims was Rajiv Rai, son of Gulshan Rai of Trimurti Films fame. He fled to the UK with his wife Sonam and son after a failed attempt on his life by Abu Salem’s henchmen. Gulshan Kumar of T Series fame was chased and gunned down. Bollywood biggies – producer-director Subhash Ghai, Manmohan Shetty, and Rakesh Roshan received threatening calls from Abu Salem. Rakesh Roshan survived a brutal murderous attack, and luckily recovered from gunshots wounds. Not unlike Haji Mastan, Abu Salem too needed his share of Bollywood beauties – and he got Monica Bedi. His threat forced producers to cast her opposite big stars in movies like Jodi No 1, and Pyaar Ishq Aur Mohabbat. In September 2002, Monica Bedi and Abu Salem were arrested in Portugal. After serving prison sentences there, they were deported to India. To cut to the chase, the gangsters had paid informers in the film industry who tipped them about stars’ financials – movie signing amount, movie release date etc. Armed with this information, the underworld would make extortion calls. The Bollywood-Underworld nexus became apparent when Mumbai serial blasts of 1993 was investigated. READ PART 4
High on money and muscle power, the underworld started dominating Bollywood. The money was routed through financiers and big stars who often visited Dubai to meet the Don. In the late 90s, early 2000s photographs of top actors, musicians and singers performing at Dawood’s Darbar were published by the media. These photographs exposed the nexus between Bollywood-Underworld. And proof of that was tapped telephonic conversation between Dawood’s right hand man Chhota Shakeel and various film personalities. This nexus pressurised Mumbai police to arrest diamond merchant cum film financier Bharat Shah under MCOCA. Reportedly, Shah was arrested for aiding Chhota Shakeel. Somebody like Rakesh Roshan had a narrow escape on the eve of the release of Kaho Naa…Pyaar Hai, his son Hrithik’s first movie. The sharp shooters fired two rounds at him for not paying Rs 5 crore. This incident shook the film world. The Mumbai police came forward to provide them protection. But, things started ebbing with Dawood not keeping well; Abu Salem incarcerated, and Chhota Rajan too cooling his heels in Tihar jail. Insiders say the extortion cases have come down. Though there were sporadic incidents like gangster Ravi Pujari trying to take advantage of the situation. Now, he too has been arrested. Now the underworld has almost stopped extortion but continues with its piracy business. Ironically, the fraternity which complains about the underworld are the same people who glamorize the underworld, making them larger than life. CONCLUDED
The fashionable world of Parisians, also accustomed to a ‘Bon Appetit’ of the Rafael Nadal variety of tennis on the red shale at the Roland Garros, recently got to taste caviar on toast of one for the books kind, so imposingly dished out by a Serbian champion. Down and out virtually, Novak Djokovic summoned his physical and mental reserves, picked up the pieces to play havoc on the mind of the far from pretender for the crown, Stefanos Tsitsipas and eventually downed the terrific 22-year-old Greek with a blonde mane and Adidas bandana. The final bout lasted four hours and 11 minutes as the versatile tennis artist, who has won 1,102 singles matches on the ATP tour, proceeded to win his 19th Grand Slam singles title and come within whistling distance of Nadal and Roger Federer’s 20 each. The Serbian, 34, had stopped the successful run of the southpaw Nadal in the semi-finals, who had proved to be a one-man Spanish Armada, winning the title in Paris, a baker’s dozen times between 2005 and 2020 and lifted the 14kg Musketeers Cup Trophy. Nadal did not win in Paris in 2009, 2015 and 2016, when the Serbian clinched his first clay Grand Slam. Trailing by two sets (6-7, 2-6), Djokovic smothered the Greek 6-3, 6-4, 6-2, firing a mere five aces to his opponent’s 14. The 187cm tall Djokovic who began his professional career in 2003, has won 305 matches on clay, 520 on hard courts, 104 on grass, 140 in indoor courts and 33 Davis Cup singles matches. Leading to the French Open, Djokovic had lost three Clay court matches at Monte Carlo, Belgrade and Rome this year but was unstoppable in Paris. He is in line for a sweep of the calendar year Grand Slam wins and be hailed as the Greatest of All Time (GOAT).
It is almost akin to running with the hare and hunting with the hounds. Shiv Sena, which heads the Maha Vikas Aghadi government with NCP and Congress, is not only striving to maintain its Hindutva identity but also projecting its secular credentials. Recently, party MP Rahul Shewale stoked a controversy after he proposed to rename flyover on Ghatkopar-Mankhurd link road after Ajmer’s Khwaja Gareeb Nawaz Moinuddin Chishti. The BJP and VHP slammed Shewale for his demand. Shewale reacted saying that he was unaware of BJP MP Manoj Kotak’s proposal to name the flyover after Chhatrapati Shivaji Maharaja or demand by locals for Krantikarak Vastad Lahuji Salve and Lokshahir Annabhau Sathe. Earlier, Sena leader Pandurang Sakpal, Vibhag Pramukh of south Mumbai likened ‘Azaan’ (a call for Muslim prayer) with Hindu ritual of ‘aarti.’ And mooted the idea of holding an ‘Azaan’ recital competition for Muslim children. The BJP accused Sena changing its stand to remain in power. Interestingly, CM Uddhav Thackeray has told BJP not to teach him Hindutva reiterating that the party has not left it despite joining hands with the NCP and Congress with an agreement to follow secular principles.
Yes, ever since the DMK win, it has been a Stalin overkill about how he is everywhere, doing everything, covering everything. Just the other day, Tamil Nadu Chief Minister MK Stalin visited Mettur Dam, to inspect desilting preparations to receive the annual inflow of Cauvery waters from neighbouring Karnataka. This is very crucial to irrigate the TN kuruvai (short term) crop that has seen many a parched and lost year in the past, with both states fighting over river water sharing. With his new found confidence, Stalin announced that Mettur dam would be opened and that he expects Karnataka to open the hatch, a fait accompli decision, no longer up for negotiation. Is this a positive shift in the power equations of these two warring states? The same strong narrative in demanding vaccine stock for TN, reaching out to non BJP CMs for possible Third Front to leverage more federalism….the canvas is big. But some chinks in the armour are evident too: the opening up of liquor outlets (opposed earlier) as the state needs revenue (TASMAC revenue is Rs 30,000 crore plus) to back emergency healthcare. There are also serious concerns and talk about the Omandurar Hospital changing yet again to become the TN Assembly building, the original dream project of Kalaignar. The historic King Institute may take the place of this hospital. Taxpayers are the obvious beasts of burden.
At 69, Tamil Nadu Chief Minister MK Stalin knows that he has to hurry up and deal an impressive hand to the people who voted him in. May be even take on the issue of enhanced federalism. In his earlier avatar as lieutenant to Karunanidhi, and his mayoral stint, Stalin earned the sobriquet of Flyover Man with a visible preference for flyovers. Singara Chennai (Beautiful Chennai) was his other pet project to leave a lasting impact on the Chennai landscape. The Greater Chennai Corporation, under Gagandeep Singh Bedi, has launched Singara Chennai 2.0 with a slew of plans for beautifying its beaches (even far flung beaches of Thiruvottiyur and Uthandi with 21 km of coastline are to be developed as coral reefs). An integrated scheme for making a dramatic aesthetic impact on urban spaces, including water bodies, roundabout gardens, an underwater aquarium and numerous other breath-taking schemes! Ambitious? The cynical say, “Ah, new brooms sweep clean. Let’s see when all these sprout.” The practical punters are happy….so much to gain, invest and of course, earn. Who is the Catalyst powering this State Vista? Could it be that Chanakya who orchestrated the party’s telling win? Or did a certain Wall Street wizard motivate Stalin? Whatever the genesis of Stalin’ takeover makeover, Gagan Deep Singh Bedi will lead the charge of the light brigade to make Stalin’s plans take shape.
For more than three hours she was not just the elephant in the room. Sasikala, confidante to J Jayalalithaa who ruled Tamil Nadu more like an empress, was the hot topic of discussion within the party founded by MGR and consolidated by his protege Jaya. Former CMs E Palaniswami and O Panneerselvam joined ranks to keep Sasikala out of the party while expelling her loyalists who had the temerity to speak to her on their mobile phones seeking her comeback. So long as the two heads of AIADMK keep their flock together, they can stave off any attempts by the discredited Jaya aide to create confusion in the party about her imminent comeback. But she seems determined to get back in and seize control by manipulating sentiment among the party rank and file. Jailed for graft, Sasikala’s strength is a seemingly infinite access to funds. Disqualified as she is from standing in elections for another six years, Sasikala aims to become a party boss like Lalu Prasad Yadav, who is under a similar cloud. Her strategy before the polls was to announce retirement from politics in the hope that once the AIADMK was trounced at the polls, there would be a clamour for her re-entry. That didn’t happen with the party winning 66 of 75 alliance seats. But Sasikala lurks, waiting for that chance to pounce.
TRENDS & VIEWS
Editor’s Note: Big Punch In Small Pack
It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.