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Virat Kohli In Pursuit Of IPL Title And India Opener's Role
Virat Kohli doesn’t want any gremlin to botch up India’s campaign in the ICC Men’s T20 World Cup this winter in India. He declared during the India-England home series that he will open the inning for Royal Challengers Bangalore in IPL Season 14. He is again getting used to facing the new ball, finding the rhythm that has resulted in four wins on the trot for the franchise that cost United Spirits $111.6 million 13 years ago. On a personal note, Kohli, who has reached a number of pinnacles in his career, became the first to touch the IPL-6,000-run mark in his 188th innings at the Wankhede Stadium against the Jaipur side on April 22. Nothing less than the title will make Kohli happy, but one could see him continue with the opener’s role and get battle-hard for the World Cup. There is nothing new about India’s best batsman across all formats hitting the straps, as an opening batsman in the VIVO-sponsored league — regarded by one and all as the world’s most popular. Just for the record, he has scored 2,488 runs (average 47.85) as an opener, 208 shy of his #3 high of 2,696 (average 36.93). In a way, KL Rahul — he did not get going in four Twenty20 internationals against England at Ahmedabad — forced it on Kohli to open the innings with the other giant of white-ball cricket, Rohit Sharma. In the last brush with England at Ahmedabad, Sharma made 64 and Kohli an unconquered 80 as India went on to clinch the series. Any doubt now that he will not open with Sharma in the Twenty20 World Cup?  

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.