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Which Bollywood Actress Gets The Highest Billing?
Unlike yesteryear’s stars today’s stars are business-like. They put the money where their mouth is. Alia Bhatt who has turned producer for the movie Darlings will charge Rs 15 crore for her lead role. So, besides acting fees, she will make big numbers if the movie does well at the box-office. Ditto: Deepika Padukone who is a joint producer of 83, a sports drama film that focuses on India’s 1983 World Cup win by Kapil Dev. Directed by Kabir Khan, she plays the role of Kapil Dev’s wife Romi. Deepika, who has already signed on with a couple of big banners, is the highest paid star in the industry, commanding a price of Rs 21 crore, according to the industry insiders. Kangana Ranaut, who has four films in the pipeline, reportedly commands around Rs 11-12 crore per film. Besides, there are four stars who fall in the Rs 7-crore bracket. They are: Shraddha Kapoor, Kareena Kapoor, Katrina Kaif and Anushka Sharma.  Shraddha Kapoor has Naagin and Luv Ranjan film. Katrina Kaif who has signed Phone Booth launched her own beauty line. Kareena and Anushka consciously signed less films as they were in the family way but managed to keep their cash registers ringing with series of brand endorsements. And the ‘desi girl’, Priyanka Chopra Jonas today commands around Rs 6 crore.
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Diana Happy Women In Blue Are In Action Again
A top class left arm spinner who bagged 109 Test and ODI wickets from 1976 to 1993, Diana Edulji is glad that the Women In Blue are in action in a white-ball series against South Africa at Lucknow. She retired from Western Railway five years ago but has been the torch bearer for women’s cricket right through after bidding adieu to the game. She was the only female member of the Supreme Court appointed Committee of Administrators to oversee the BCCI functioning and she went out of her way to improve the women’s lot. They get almost all benefits now, including an annual contract and enhanced match fee etc. After India’s 1-3 loss, with one more ODI match to go, she wondered why Jhulan Goswami did not play the fourth match (March 14). “Jhulan was taking wickets and her absence was a big blow to the Indian team. The South African team has improved a lot. Our bowling has not clicked at all. We cannot go into a match with one seamer. But I am glad they have started playing international cricket as a preparation for next year’s ICC Women’s World Cup in New Zealand. They had not played for 15 months,” said Diana.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”