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Budget Text, Pretext, Context And Subtext
The ‘Subtext’ hangs in the air long after former Finance Minister P Chidambaram decoded the Text, Pretext, Context & Subtext of the Union Finance Minister Nirmala Sitharaman’s Budget speech 2021-22 at the Rajya Sabha. What’s the text of the speech? He explained: “The text is prosaic, bureaucratic.” What’s the pretext? “The pretext is: we have a pandemic. (Yet) we have supply side measures!” And the context? “The context is a slowing down economy, pushed into a deep recession, minus 10%, thanks to the pandemic — and thanks to incompetent economic management.” He continued: “But, more than the text, more than the pretext, more than the context, what is important is the subtext. The subtext is: this is a Budget prepared for the rich, of the rich and by the rich.” He said the Budget has nothing for: 120 mn people losing jobs; 64 mn dropping out of the labour force, including 22% women; and 35% of MSMEs shut down. Replying to the Budget discussion in Rajya Sabha, Sitharaman put the things in context: “Speaker sir, the former FM is trying to imitate you but he has been a miserable failure in the impact he created unlike you who has created good impact.” Speaker M Venkaiah Naidu is known for his quick one-liners that fill the House Of Elders with laughter.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”