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kartik aryan_001

Kartik Aaryan: The Next-Gen Bankable Star

With four films in his kitty, Kartik Aaryan is one of the busiest stars from the younger generation of Bollywood actors. The actor has finished shooting for Ronnie Screwala’s film in record time and, believe it or not, has received a fee of about Rs 20 crore. The film was first slated to have a theatrical release, but the makers decided to go for a digital release with the actor being paid a premium price for it. Kartik is one of the most sought-after stars and those in the film trade feel that the actor is justified in being paid that amount. They believe that he is going the Akshay Kumar way by slowly becoming the Gen-Next bankable star.  He is also following Akshay Kumar’s footsteps and becoming a socially responsible star. The actor’s monologue ‘Corona Stop Karo Naa’ became a huge hit. He is also one of the few to donate about Rs 1 crore for the welfare of Covid Warriors followed by an awareness chat show on Covid-19 titled ‘Kookie Poochega’.  Kartik who started his journey in Bollywood with multi-starrers is now shouldering a film as a solo hero. It is his track record with Lukka Chhupi and Pati Patni Aur Woh that probably got producer Karan Johar to sign him for Dostana sequel. Kartik’s other films in the pipeline are Anees Bazmee’s Bhool Bhulaiyaa 2 and Rohit Dhawan’s next film, which is a remake of a South film.
Subramanian Swamy_001

Dr Swamy’s Legal Juggernaut Rolls On

BJP leader Dr Subramanian Swamy holds many incredible records. One important one: he has not lost a single defamation case. So much so that even international bodies like the United Nations are wary of taking him on. In fact, the services of Under-Secretary-General Adama Dieng were terminated for misattributing quotes to Dr Swamy. An elated Dr Swamy tweeted: “UN Under-Secretary General Mr Adaams Dieng, who defamed me in a media release by recycling my cut and spliced statement on CAA put out by Pakistani owned TV stn VICE, was terminated from UN post by “Good bye Sweetheart” letter from UNSG. I thank FS Shringla and UN Rep Trimurti.” Now, he has sent a defamation notice to Indian Express newspaper for publishing a column by Pakistani journalist Khaled Ahmed. Dr Swamy said that the Pakistani journalist wrote a lie that he said that Muslims are not equal citizens of India. This fake news was first published in a Canadian based TV known as Vice News owned by a Pakistani –  and the United Nation’s Dieng issued a Press Release based on this fake news. Incidentally, even BBC carried the same news and reportedly a legal notice has been sent to them too.
govinda_001

Govinda On The Comeback Trail

There is one thing that the remake of Coolie No 1 managed to achieve in December 2020 – it made the film industry miss the original bearer of that title, Govinda. Film buffs felt that Govinda’s Coolie No 1 was like Mughal-e-Azam in front of the new-age version starring Varun Dhawan. The senior actor, however, does not have anything to say on the remake as he is getting ready to make his debut on the OTT platform. He wants to explore the medium as he has been getting offers for it. He feels that  the pandemic has exposed people to the world of cinema and content that has universal appeal. The actor, who has often mentioned a conspiracy against him and his films, feels that the OTT is a boon for somebody like him who has been struggling to find a platform. Much before Govinda became largely synonymous with breezy entertainers and musicals, he had showcased his versatility in intense films like Hatya, Swarg, Awaargi and Marte Dum Tak among other films. The actor is now hoping to make 2021 his year and is seriously working towards making a comeback in a big way. The actor has been listening to scripts and will soon be making an announcement. He also has plans to give opportunities to those looking for a break in the film industry.

TRENDS & VIEWS

Technology Cannot Disrupt Original Content Provider: Short Post Editor

They say time flies. How true!  Today is our #SecondAnniversary. Two years back at the height of Covid-19 Pandemic when lockdown was the way of life we took a leap of faith and launched Short Post (Jan 28, 2021), the first-of-its-kind website in the country that focuses on Authentic Gossip. The Oxymoron is deliberate. Well, the response has been quite encouraging. That’s what has kept us going. Till date we have posted close to 2000 stories in the areas of Politics, Business, Entertainment and Sports. Each insightful story of around 225 words has been contributed by Senior Editors. There is a sense of satisfaction of creating a new segment in the market – authentic gossip — and in the process creating a brand (in a limited sense), creating demand (readers) and creating supply (writers). Well known advertisers — IDFC FIRST Bank, ICICI Lombard – supported us.  And that really boosted our confidence. Thank you!

So here we are raring to go.  But, when I look at the media landscape the disruption is indeed fast and furious. Technology is playing a very big role in how content will be consumed. In the past, we have seen how social media has disrupted the media world. Now, everybody is saying the same thing about ChatGPT. It has reached 1 million users in five days. Its scorching pace of growth is indeed frightening and will disrupt the media industry big time. My limited argument is can it do investigative stories, write gossip items using the digital world ecosystem. Unlikely. Clearly, the original content has to be created first — only then can ChatGPT do the magic. That’s what we promise to do – focus on original content.

Before I sign off, I am reminded of an old advertisement of the early sixties: “Avis is only No.2 in rent a cars. So we try harder”. Likewise I can say, we are two years old and we are trying even harder to be relevant to you readers.