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Halwa Rituals For The Paperless Budget
The sweet scent of the ‘halwa ceremony’ at the Finance Ministry still lingers. N Sitaraman, the Finance Minister, ladled out the halwa to the face-masked officials and employees involved in the Budget preparation. This ritual marks the moment when the documents are green-flagged for printing. The final and irrevocable “go”. Not a line is added, not a line can be removed thereafter. Employees – each one involved, lock themselves in after the halwa is served till the printing is completed and sealed bundles are sent off to the Parliament House to avoid any leak of the Budget details till it’s read out in the Parliament. This time it could be “printed” in the pdf format. Yet, the media wouldn’t let go of its tradition of speculating on what the Budget may contain even after this. And lobbies often talk to the media to hopefully steer policies. The FinMin, however, has abandoned the practice of printing it on paper as in the past. The Budget, as the media have reported, has opted for a paperless Budget. But the futile speculation in the media continues. After all, who knows, at least one stone may hit the mango to boast about later!

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.