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Halwa Rituals For The Paperless Budget
The sweet scent of the ‘halwa ceremony’ at the Finance Ministry still lingers. N Sitaraman, the Finance Minister, ladled out the halwa to the face-masked officials and employees involved in the Budget preparation. This ritual marks the moment when the documents are green-flagged for printing. The final and irrevocable “go”. Not a line is added, not a line can be removed thereafter. Employees – each one involved, lock themselves in after the halwa is served till the printing is completed and sealed bundles are sent off to the Parliament House to avoid any leak of the Budget details till it’s read out in the Parliament. This time it could be “printed” in the pdf format. Yet, the media wouldn’t let go of its tradition of speculating on what the Budget may contain even after this. And lobbies often talk to the media to hopefully steer policies. The FinMin, however, has abandoned the practice of printing it on paper as in the past. The Budget, as the media have reported, has opted for a paperless Budget. But the futile speculation in the media continues. After all, who knows, at least one stone may hit the mango to boast about later!

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”