15 Leading Stars From South Are Top Influencers For National Brands

GenZ may not be familiar with this metamorphosis in the film world of South India. But old timers and mid-gens do remember the scorn and dismissive attitude of the North for Southern heroines …fat, frumpy, matronly and of course “dark”. But, Vyjayanthimala, Padmini, Hema Malini, Rekha, Sridevi changed all that…turned this perception into sheer adoration.…Bollywood geniuses threw open not just their talent but their classic beauty and striking sexuality. Today, this change into sleek, sexy and sophisticated much in demand femme fatale stars has churned up more. Fifteen south Indian actresses lead the roster in terms of the number of brands and products they endorse, pan India. The reach of these cinema influencers only highlights their talent and striking looks to launch any product, from red hot jewellery to shimmering sarees and tech gadgets, even start-ups — any product that needs the absorbing presence of a woman of sustenance. The list is headed by Rashmika Mandana , the national crush, with Nayanthara and Kajal Aggarwal not far behind. Nayanthara’s Tanishq ad is a lesson in sleek jewellery that embellish Nayan …or is it Nayanthara’s exquisite presence launching a line of temptations? Hema Malini gave new meaning to Shudh Pani in her Kent Ad. Walk on Cathedral road, the Fifth Avenue of Chennai and Tamannaah Bhatia easily makes traffic stop with her jewellery ads. The brand success of Idhayam Nallennai is a testimony to graceful Jyothika whose calm and classy looks launch products as diverse and coveted as Diamond Jewellery to mundane ones like kitchen products. Trisha Krishnan has launched many jewellery brands. But behind these influencers who are so compelling, there must be an ethos, a work ethic, a professionalism. These stars have awesome linguistic skills to relate to customers …their regional and pan India filmi identity have launched them as ideal influencers for brands.